Senior Content Strategy at WPP Media

Milan, ItalyFull-timeStrategyPosted 23 days ago

About the Role

<div class="content-intro">About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</div> About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif; font-size: 12pt;">Be Extraordinary by Leading Collectively to Inspire transformational Creativity.</li> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif; font-size: 12pt;">Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.</li> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.</li> </ul> Role Summary and Impact <ul> <li>Lead the development of content strategies across influencer marketing, branded content and social activations</li> <li>Translate insights and trends into strong communication platforms and creative briefs</li> <li>Analyze performance data to optimize campaigns and maximize impact</li> <li>Collaborate with cross-functional teams to ensure integrated and effective content delivery</li> </ul> Responsibilities <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80); font-size: 12pt;"> <div>Content strategies: lead and develop cutting-edge content strategies for influencer marketing, brand partnerships and social activations, connecting the dots across multiple touchpoints (from brand’s channels to earned media).</div> </li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80); font-size: 12pt;">Communication Platforms: Identify and leverage compelling consumer insights as the foundation for developing strategic communication platforms and inspiring creative briefs. </li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80); font-size: 12pt;">Trend & Content Innovation: act as our expert on emerging social trends, influencer dynamics, and digital culture. Proactively identify new opportunities to keep our client at the forefront of innovation.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80); font-size: 12pt;">Report Analysis & Strategic Optimization: masterfully interpret campaign reports to derive actionable insights, continuously optimize strategies, measure success.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80); font-size: 12pt;">Cross-Functional Collaboration: ensure seamless integration with Creative, Branded Content, Influencer marketing, Media and Data teams, facilitating a unified message and amplifying the impact of content initiatives.</li> </ul> Requirements   <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80); font-size: 12pt;">6+ years of experience in content strategy, with a focus on influencer marketing, branded content and social activations.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80); font-size: 12pt;">Deep expertise in identifying and leveraging current social trends and brand entertainment.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80); font-size: 12pt;">Develop inspiring creative briefs and collaborate closely with creative team.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80); font-size: 12pt;">Ability to leverage data to inform strategies, interpret performance reports, and drive optimization.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80); font-size: 12pt;">Understanding of media planning principles and how content integrates with broader media strategies and brand ecosystems.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80); font-size: 12pt;">Masterful presentation abilities and the capacity to act as a go-to expert and trusted advisor for clients.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80); font-size: 12pt;">Ability to write effectively and creatively in Italian… but it is also required to have a good English comprehension, listening and writing capabilities </li> </ul> Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted   <div class="content-conclusion"> Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a> for more information on how we process the information you provide. </div>

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