Email Marketing Specialist at Neighborhoods.com

<div class="flex-1 flex flex-col px-4 max-w-3xl mx-auto w-full pt-1"> <div data-test-render-count="1"> <div class="group"> <div class="contents"> <div class="group relative relative pb-3" data-is-streaming="false"> <div class="font-claude-response relative leading-[1.65rem] [&amp;_pre>div]:bg-bg-000/50 [&amp;_pre>div]:border-0.5 [&amp;_pre>div]:border-border-400 [&amp;_.ignore-pre-bg>div]:bg-transparent [&amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> <div class="grid grid-rows-[auto_auto] min-w-0"> <div class="row-start-2 col-start-1 relative grid isolate min-w-0"> <div class="row-start-1 col-start-1 relative z-[2] min-w-0"> <div class="standard-markdown grid-cols-1 grid [&amp;_>_*]:min-w-0 gap-3 standard-markdown"> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>About the Role</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">55places.com is the leading online destination for active adults searching for 55+ communities across the United States. We connect millions of prospective buyers — primarily Baby Boomers and Gen X — with the communities, agents, and information they need to make one of the most significant decisions of their lives.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We are looking for an Email Marketing Specialist who is equal parts builder and analyst: someone who can get inside HubSpot or Drip and build a behavioral trigger sequence in the morning, then spend the afternoon in a performance dashboard figuring out why one segment is converting at 2× the rate of another.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This is a hands-on, execution-focused role. You will own the day-to-day operations of our email program while also contributing meaningfully to strategy — segmentation logic, lifecycle architecture, deliverability health, and personalization frameworks that serve an audience with a longer consideration timeline and higher expectations for relevance than most.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This position begins as a contractor engagement, with a clear pathway to full-time employment for high performers. Strong contractors who demonstrate impact will be considered for conversion on a rolling basis.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>What You'll Own</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Personalization &amp; Segmentation</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build and maintain behavioral segmentation models using first-party data, including search activity, geographic preferences, community saves, price range, time on site, and content engagement.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Create dynamic content rules within email templates that adapt messaging, images, and CTAs based on subscriber attributes and behavior — no two active adult buyers are identical.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Develop audience segments specific to distinct buyer profiles: the actively searching retiree, the pre-retirement planner 3–5 years out, and the adult child researching communities for a parent.t</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Partner with product and data teams to expand the behavioral signals available for targeting, and document segment definitions so the broader team can use them</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Monitor segment performance over time and refine definitions as buyer behavior evolves — especially as Gen X begins to enter the active adult audience in larger numbers.</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Marketing Automation (HubSpot &amp; Drip)</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build, maintain, and optimize automated email workflows across the full buyer lifecycle: welcome series, search-based community alerts, nurture sequences, re-engagement flows, and agent handoff program.s</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Configure trigger logic based on behavioral events — property saves, community page views, search frequency, guide downloads, form submissions — and test timing, branching logic, and send cadence.ce</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own the integration between the 55places platform and email sending infrastructure, ensuring behavioral data flows cleanly into automation triggers. ers</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Document every workflow with clear logic maps so programs are auditable, maintainable, and improvable without requiring a full rebuild.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Audit existing automations quarterly for logic decay, stale content, and missed optimization opportunities — then fix them.</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>List Hygiene &amp; Deliverability</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own sender reputation health across all 55places sending domains, monitoring daily via Google Postmaster Tools and Amazon SES dashboard.s</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Maintain hard bounce rates below 0.5% and spam complaint rates below 0.1% through proactive list hygiene: suppression management, bounce processing, inactive subscriber handling, and spam trap avoidance.ce</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Run quarterly list-cleaning cycles — identify unengaged subscribers, execute re-engagement sequences, and suppress those who do not respond before they damage the sender's reputation.ion</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Ensure all commercial email programs comply with CAN-SPAM requirements, include a functional one-click unsubscribe, and honor opt-outs within required timeframes.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Conduct inbox placement testing using tools such as GlockApps or similar before major campaign launches, and maintain a working knowledge of SPF, DKIM, and DMARC configuration.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Flag anomalies — sudden complaint spikes, unusual bounce patterns, domain blocklist appearances — and escalate or resolve quickly</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Analytics &amp; Performance Reporting</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build and maintain weekly and monthly email performance dashboards covering open rate, click-through rate, conversion to lead, lead quality scores, unsubscribe rate, bounce rate, and revenue attribution</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Run structured A/B tests on subject lines, preview text, send timing, content personalization, and CTAs — document methodology, track statistical significance, and systematically apply learnings</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Analyze performance by segment, lifecycle stage, geography, and buyer type to surface actionable insights rather than just reporting numbers</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Develop email-specific benchmarks for the 55+ audience (industry benchmarks skew toward younger demographics and do not reflect this audience's behavior accurately)</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Present findings clearly to the marketing team and contribute performance context to broader channel discussions</li> </ul> <strong>How Success Is Measured</strong> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Hard bounce rate &lt; 0.5% · Complaint rate &lt; 0.1% · Inbox placement rate</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Open rate by segment · Click-through rate · Unsubscribe rate &lt; 0.2%</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">A/B test velocity and documented learnings</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Email-attributed leads and lead quality scores</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Nurture engagement rate and agent connection rate</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">List growth rate and list health over time</li> </ul> <strong>What We're Looking For</strong> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>You must have:</em></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">3–5 years of hands-on email marketing experience, with demonstrable ownership of segmentation, automation builds, and deliverability monitoring</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Proficiency in HubSpot and/or Drip — you have personally built multi-branch automation workflows, not just edited existing ones</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Working knowledge of email deliverability: you understand what SPF, DKIM, and DMARC do, you have used Google Postmaster Tools, and you know what to do when bounce rates spike</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Comfort with data and analytics — you can pull performance reports independently, interpret what the numbers mean, and translate findings into recommendations</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience with behavioral segmentation and trigger-based email: you have used real user activity data to personalize and automate, not just demographic list filters</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Strong attention to detail — broken links, incorrect merge fields, and logic errors in automation flows are things you catch before they go out, not after</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Clear, concise written communication — you understand that the 55+ audience values clarity, warmth, and directness over marketing-speak</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>Nice to have:</em></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience marketing to Baby Boomers, Gen X, or the 55+ demographic — you understand their digital habits and what resonates with a high-consideration, trust-driven audience</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Familiarity with Amazon SES as sending infrastructure, including its bounce and complaint rate thresholds</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience with inbox placement testing tools such as GlockApps, Validity Everest, or similar</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Real estate, senior living, or other high-consideration purchase marketing background</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Basic HTML/CSS knowledge for email template troubleshooting — you do not need to be a developer, but being able to inspect and fix a broken template without waiting for engineering help is a meaningful advantage.</li> </ul> <strong>Your First 90 Days</strong> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>Day 30:</em> Complete a full audit of the current email program: automation logic, segmentation definitions, deliverability metrics, list health, and performance benchmarks. Present a written findings summary with a prioritized list of quick wins and longer-term improvements.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>Day 60:</em> Launch or rebuild at least one behavioral automation sequence with documented trigger logic and segmentation. Have a deliverability monitoring routine in place, with dashboards active and alert thresholds configured.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><em>Day 90:</em> Own a documented segmentation framework tied to buyer journey stages. Have run at least two structured A/B tests with documented results. Deliverability metrics are at or trending toward target thresholds. You are independently producing regular performance reports.</p> <strong>Understanding Our Audience</strong> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The 55+ homebuyer is not a passive, hard-to-reach demographic. Baby Boomers are now the largest group of homebuyers in the country (42% of all purchases, NAR 2025), and Gen X — the next wave of active adult buyers — leads all generations in household income. These are digitally active, high-equity, high-intent buyers who use Google, read email carefully, and expect communications that are relevant to where they actually are in their search.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">What they do not respond to: urgency tactics, irrelevant content, or communications that treat them as a monolith. The specialist in this role will appreciate that nuance and build programs accordingly.</p> <strong>Why Join 55places</strong> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own real programs with real impact — this is not a support role. You will build things, see them perform, and be recognized for the results.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Work with rich first-party behavioral data from millions of active adult property searches — the kind of segmentation signal most email marketers never get access to</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Clear path forward — this contractor role carries a genuine pathway to full-time employment. Strong performers are evaluated for conversion on a rolling basis.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Grow quickly — the email channel at 55places is investing and expanding, and strong performers have a clear path toward senior and manager-level roles.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Mission that matters — you are helping people find the right home for the next chapter of their lives, which turns out to be genuinely motivating work.</li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="flex justify-start"> <div class="text-text-300"> <div class="text-text-300 flex items-stretch justify-between"> <div class="w-fit" data-state="closed">&nbsp;</div> </div> </div> </div> </div> </div> <div> <div class="ml-1 flex items-center transition-transform duration-300 ease-out mt-6"> <div class="p-1 -translate-x-px"> <div>&nbsp;</div> </div> </div> </div> </div>