Commercial Director at Hasbro

<div class="content-intro"><p>We&nbsp;take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination&nbsp;and drive&nbsp;to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.</p></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons &amp; Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">That’s where you come in! As the Japan Commercial Director at Wizards of the Coast, you will lead and transform the company’s local operations, driving revenue growth, brand visibility, and community engagement across all Wizards products and franchises—including Magic: The Gathering and Dungeons &amp; Dragons. This role requires a seasoned, bilingual commercial leader with deep knowledge of the TCG industry, a proven track record of managing and developing teams, and the ability to combine strategic leadership with hands-on management of sales, trade marketing, WPN, and partnerships to ensure Wizards’ long-term success in the Japanese market.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>What You'll Do:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop and execute local go-to-market strategies that achieve sales, profitability, and growth objectives for Japan.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Manage relationships with distributors, retailers, and e-commerce platforms to optimize product availability and sell-through.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead and mentor a high-performing sales team to achieve ambitious goals.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Identify new business opportunities and determine the best strategies to compete in the market.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Analyze market trends and customer feedback to inform product development and marketing strategies.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Monitor and report on sales performance, adjusting tactics as necessary to ensure flawless execution of our plans.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate with cross-functional teams to successfully implement sales initiatives and campaigns.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Forecast demand and manage sales planning in coordination with global supply chain and finance teams.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Work cross-functionally to implement organized play initiatives and experiential activations to grow the player base.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Strategic Leadership and Market Growth:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Serve as the senior representative of Wizards of the Coast in Japan, ensuring alignment with corporate strategy and values.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own the full Japan commercial strategy across Hobby, Mass, E-commerce, and Distributor channels.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop and implement a 3-year market expansion plan aligned with global GTM priorities.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Translate global business objectives into locally relevant initiatives, product priorities, and channel programs.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Identify new opportunities for growth, including retail expansion, store-within-a-store partners, organized play growth, and new business models.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Build, mentor, and lead a high-performing local team across sales, marketing, and operations.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate with regional and global teams to align Japan’s strategy with global initiatives and launches.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop annual business plans, budgets, and performance metrics.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead, mentor, and performance-manage the local team, improving capability, accountability, and execution rigor.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>What You’ll Bring:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">10+ years of experience in sales and marketing leadership within the entertainment, TCG industry, gaming, or consumer products industry.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong understanding of retail, distribution, and e-commerce in the Japanese market.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Outstanding leadership and team management skills.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Solid knowledge of the Japanese market and consumer behavior.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ability to develop and implement strategic plans with a focus on results.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Excellent communication and interpersonal skills.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Fluent in both Japanese and English (business-level written and spoken).</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Deep knowledge of the Trading Card Game ecosystem, including retailers, distributors, organized play, competitors, and consumer behavior is desired.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif;">Strong analytical, planning, and communication skills.</span></span></li> </ul> <p><span style="font-size: 12pt;"><strong><span style="font-family: arial, helvetica, sans-serif;">About Wizards of the Coast</span></strong></span></p> <p><span style="font-size: 12pt;">Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company (NASDAQ: HAS), Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS &amp; DRAGONS, and from Hasbro's unparalleled portfolio of thousands of iconic marks.</span></p> <p><span style="font-size: 12pt;">Wizards' diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios, Atomic Arcade and Skeleton Key as well as co-venture and license partners. Headquartered in Renton, Washington, Wizards fosters world-class talent to create unforgettable play experiences on all platforms. To learn more about Wizards, visit <a href="https://company.wizards.com">https://company.wizards.com</a> or Wizards of the Coast on LinkedIn</span></p> <p><span style="font-size: 12pt;">#Wizards</span></p><div class="content-conclusion"><p><span style="font-size: 12pt;">Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Health &amp; Wellness</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Time Off to Recharge</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Financial Well-being</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Life &amp; Family Support</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Volunteer and Community Initiatives</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Learning &amp; Development&nbsp;</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Exclusive Perks</span></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-size: 12pt;">Please review our&nbsp;<a href="https://docs.hasbro.com/en-us/legal/privacy">Applicant Privacy Notice</a> to learn how we collect, use, and protect your personal information in connection with the application process.</span></p></div>