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LI Test Company

Medical devices sales specialist at LI Test Company

Nikhil's homeFull-timePosted over 1 year ago

About the Role

<p>We are seeking a Public Relations Manager (PR Manager) to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.</p> <h2>Responsibilities</h2> <ul> <li>Develop a marketing communications plan including strategy, goals, budget and tactics</li> <li>Develop media relations strategy, seeking high-level placements in print, broadcast and online media</li> <li>Coordinate all public relations activities</li> <li>Direct social media team to engage audiences across traditional and new media</li> <li>Leverage existing media relationships and cultivate new contacts within business and industry media</li> <li>Manage media inquiries and interview requests</li> <li>Create content for press releases, byline articles and keynote presentations</li> <li>Monitor, analyze and communicate PR results on a quarterly basis</li> <li>Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.</li> <li>Build relationships with thought leaders to grow industry awareness</li> <li>Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them</li> </ul> <h2>Requirements</h2> <ul> <li>Proven working experience in public relations required</li> <li>Proven track record designing and executing successful public relations campaigns at both a local and national level</li> <li>Strong relationships with both local and national business and industry media outlets</li> <li>Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews</li> <li>Exceptional writing and editing skills</li> <li>Solid experience with social media including blogs, Facebook, Twitter, etc.</li> <li>Event planning experience</li> <li>BA/MA degree in Marketing, Advertising, Communications or a related discipline</li> </ul>