Senior Manager, Field Marketing at Workato

<div class="content-intro"><h1><span style="font-family: helvetica, arial, sans-serif;"><strong>About Workato</strong></span></h1> <p>Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit <span><a href="http://www.workato.com" target="_blank">www.workato.com</a></span></p> <h1><strong>Why join us?</strong></h1> <p><span style="font-weight: 400;">Ultimately, Workato believes in fostering a </span><strong>flexible, trust-oriented culture that empowers everyone to take full ownership of their roles</strong><span style="font-weight: 400;">. We are driven by </span><strong>innovation </strong><span style="font-weight: 400;">and looking for</span><strong> team players </strong><span style="font-weight: 400;">who want to actively build our company.&nbsp;</span></p> <p><span style="font-weight: 400;">But, we also believe in </span><strong>balancing productivity with self-care</strong><span style="font-weight: 400;">. That’s why we offer all of our employees a vibrant and dynamic work environment </span><a href="http://www.workato.com/careers"><span style="font-weight: 400;">along with a multitude of benefits</span></a><span style="font-weight: 400;"> they can enjoy inside and outside of their work lives.&nbsp;</span></p> <p><span style="font-weight: 400;">If this sounds right up your alley, please submit an application. We look forward to getting to know you!</span></p> <p><span style="font-weight: 400;">Also, feel free to check out why:</span></p> <ul> <li style="font-weight: 400;"> <p><a href="https://www.businessinsider.com/47-enterprise-startups-to-bet-your-career-on-in-2020-2019-12"><span style="font-weight: 400;">Business Insider</span></a><span style="font-weight: 400;"> named us an “enterprise startup to bet your career on”</span></p> </li> <li style="font-weight: 400;"> <p><a href="https://www.forbes.com/cloud100/#a57477b5f941"><span style="font-weight: 400;">Forbes’ Cloud 100</span></a><span style="font-weight: 400;"> recognized us as one of the top 100 private cloud companies in the world</span></p> </li> <li style="font-weight: 400;"> <p><a href="https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html"><span style="font-weight: 400;">Deloitte Tech Fast 500</span></a><span style="font-weight: 400;"> ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America</span></p> </li> <li> <p><a href="https://qz.com/work/2053446/the-best-companies-for-working-from-home/"><span style="font-weight: 400;">Quartz</span></a><span style="font-weight: 400;"> ranked us the #1 best company for remote workers</span></p> </li> </ul></div><h1><strong>Responsibilities</strong></h1> <p>We are seeking a highly strategic, data-driven <strong>Senior Manager, Field Marketing</strong> to lead our tradeshow, field, and partner event strategy and execution. This is a <strong>player/coach role</strong> responsible for owning our end-to-end field marketing engine while directly managing a team of two field marketers.</p> <p>You will oversee the execution of <strong>12+ tradeshows and hundreds of field and partner events annually</strong>, driving pipeline, revenue influence, and market presence. This role requires strong operational rigor, cross-functional alignment, and a passion for measurable impact.</p> <p>If you thrive in high-volume execution environments, love building scalable processes, and bring a sharp analytical mindset to marketing performance — this role is for you.</p> <p><span style="font-weight: 400;">In this role, y</span><span style="font-weight: 400;">ou will also be responsible to:</span></p> <ul> <li><strong>Strategy &amp; Ownership</strong> <ul> <li>Own the global field marketing and tradeshow strategy aligned to revenue targets</li> <li>Build annual and quarterly event plans across tradeshows, hosted events, third-party conferences, partner events, and executive programs</li> <li>Partner closely with Sales leadership to align event investments to territory and account priorities</li> <li>Develop scalable playbooks for event planning, activation, and follow-up</li> </ul> </li> <li><strong>Execution &amp; Leadership (Player/Coach)</strong> <ul> <li>Lead, mentor, and develop a team of 2 field marketing professionals</li> <li>Personally manage high-impact tier-1 tradeshows and strategic events</li> <li>Oversee execution of 12+ major tradeshows annually</li> <li>Drive execution of hundreds of field and partner events per year</li> <li>Ensure seamless coordination across Marketing, Sales, SDRs, Customer Success, and Partners</li> </ul> </li> <li><strong>Operational Excellence</strong> <ul> <li>Build and manage event budgets with strong ROI discipline</li> <li>Create standardized processes for planning, tracking, and post-event follow-up</li> <li>Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement</li> <li>Drive pre-event enablement and post-event follow-up rigor across Sales teams</li> </ul> </li> <li><strong>Data &amp; Performance Management</strong> <ul> <li>Define and track KPIs including: <ul> <li>Pipeline generated and influenced</li> <li>Revenue attribution</li> <li>Cost per opportunity</li> <li>Event ROI</li> <li>Meeting conversion rates</li> </ul> </li> <li>Deliver executive-level reporting and insights</li> <li>Continuously optimize channel mix based on performance data</li> <li>Leverage marketing automation and CRM systems to measure impact</li> </ul> </li> </ul> <h1><strong>Requirements</strong></h1> <h3><strong>Qualifications / Experience / Technical Skills</strong></h3> <ul> <li> <p>8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing</p> </li> <li> <p>Experience owning and executing large-scale tradeshows and high-volume field programs</p> </li> <li> <p>Demonstrated success driving pipeline and revenue through event programs</p> </li> <li> <p>Experience managing budgets and forecasting ROI</p> </li> <li> <p>Proven people manager with experience leading and developing direct reports</p> </li> <li> <p>Experience in high-growth B2B SaaS environments</p> </li> <li> <p>Familiarity with Salesforce and marketing automation platforms</p> </li> </ul> <h3><strong>Soft Skills / Personal Characteristics</strong></h3> <ul> <li> <p>Strong analytical and operational mindset — comfortable working in CRM and marketing automation systems</p> </li> <li> <p>Ability to operate both strategically and tactically</p> </li> <li> <p>Exceptional cross-functional collaboration skills</p> </li> <li> <p>Highly organized with strong project management capabilities</p> </li> <li> <p>Strong executive presence and comfort presenting performance metrics to leadership</p> </li> <li> <p>Passion for process improvement and scalable systems</p> </li> </ul> <p>&nbsp;</p> <p>For candidates based in California, the expected salary range for this role is $150,000–$180,000+ bonus. Actual compensation will vary based on experience, qualifications, and location. This role may also be eligible for bonus, equity, and benefits.</p> <p><strong>(REQ ID: 2650)</strong></p>