Audience Growth Program Manager at Alliance Defending Freedom

<p><span style="font-family: georgia, palatino, serif;">Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our <a href="https://adflegal.org/about-us/careers/statement-of-faith/" target="_blank">Statement of Faith</a> to ensure we’re a fit for you.</span></p> <p><span style="font-family: georgia, palatino, serif; color: rgb(35, 111, 161);"><strong><span style="color: rgb(0, 48, 87);">Locations:</span> </strong><span style="color: rgb(0, 0, 0);">Lansdowne, VA / Dallas, TX / Scottsdale, AZ</span></span></p> <p><span style="font-family: georgia, palatino, serif; color: rgb(0, 48, 87);"><strong>Team Overview</strong></span></p> <p><span style="font-family: georgia, palatino, serif;">As the Audience Growth Program Manager at ADF, you'll report to the Director of Audience Growth, owning audience growth programs that raise awareness of ADF, engage potential donors, and inspire them to make their first gift. From managing brand and media-buy contracts through legal review to translating campaign learnings into sharper audience strategy, you'll turn data into action and strategy into results. You'll partner closely with project managers, vendors, and agencies to drive plans across the finish line, write marketing briefs that keep internal teams and external partners aligned, and help ensure program budgets and results are tracked with precision.&nbsp;</span></p> <p><span style="font-family: georgia, palatino, serif;">The ideal candidate thrives at the intersection of marketing strategy, data, and execution, and is ready for their work to fuel a mission that matters.</span></p> <p><span style="font-family: georgia, palatino, serif; color: rgb(0, 48, 87);"><strong>Key Responsibilities</strong></span></p> <ul> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Guide brand and media-buy contracts through legal review and approval, collaborating with the marketing team to keep tracking terms, timelines, and deliverables on schedule.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Turn campaign testing and learnings into sharper audience growth and content strategy, translating campaign results into concrete improvements for future content and targeting.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Analyze campaign and audience data to spot trends and deliver optimization recommendations that boost donor acquisition and engagement across conventional channels and sponsored marketing events.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Organize, edit, and, when needed, write clear, compelling marketing briefs that align internal teams and external partners around campaign objectives, audience, and deliverables.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Partner closely with the Audience Growth team, project managers, Marketing Operations, and Data teams to drive audience growth strategy plans forward, keeping deliverables, dependencies, and timelines on track, while ensuring accurate, timely campaign and program reporting.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Build and support strong vendor and agency relationships.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Establish and manage delivery schedules for ads, mail, and other campaign content across internal teams and outside partners.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Track campaign costs against budget and reconcile spend to keep programs on target.</span></li> </ul> <p><span style="color: rgb(0, 48, 87); font-family: georgia, palatino, serif;"><strong>Minimum Qualifications</strong></span></p> <ul> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Bachelor's degree in Marketing, Communications, or a related field.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">5+ years of comparable marketing, agency, or program management experience.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Demonstrated experience managing vendors, contractors or marketing agencies, including establishing contracts approved by legal.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Experience writing and organizing clear, compelling marketing briefs.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Experience using campaign and audience data to make optimization recommendations.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Strong organizational and program-management skills, with the ability to juggle multiple concurrent strategy plans and campaigns.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Ability to partner cross-functionally with project managers, marketing operations, and data teams to deliver results.</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Familiarity with digital marketing, connected television, and/or direct mail production.</span></li> </ul> <p><span style="color: rgb(0, 48, 87); font-family: georgia, palatino, serif;"><strong>Preferred Qualifications</strong></span></p> <ul> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Experience with Salesforce, specifically Salesforce Marketing Cloud</span></li> <li style="font-family: georgia, palatino, serif;"><span style="font-family: georgia, palatino, serif;">Experience with Google Analytics</span></li> </ul> <p><span style="font-family: georgia, palatino, serif; color: rgb(0, 48, 87);"><strong>Pay &amp; Benefits</strong></span></p> <p><span style="font-family: georgia, palatino, serif;">At Alliance Defending Freedom, we offer a competitive compensation and benefits package to support your well-being and growth. While we do not disclose specific salary ranges, our compensation is competitive with top non-profit law firms. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.</span></p> <p><span style="font-family: georgia, palatino, serif; color: rgb(0, 48, 87);"><strong>Want to Know More About ADF?</strong></span></p> <p><strong><iframe src="https://www.youtube.com/embed/TEUAsJ0jDCw" width="560" height="315"></iframe></strong></p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span data-teams="true"><em>This salary range is reflective of a position based in Lansdowne, VA. This range is a good-faith estimate, and the actual salary may vary based on the candidate’s experience, skills, qualifications, and office location.</em></span></p></div><div class="title">Virginia Salary Range</div><div class="pay-range"><span>$103,000</span><span class="divider">&mdash;</span><span>$150,000 USD</span></div></div></div>