Lifecycle Marketing Specialist at Linda Werner & Associates, Inc.

<p></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We are seeking a&nbsp;<strong>Lifecycle Marketing Specialist</strong> to drive activation, engagement, and retention programs across our platform. This role combines strategic thinking with hands-on execution. You will contribute to lifecycle strategy, design campaign approaches, and execute them through marketing automation. Partnering closely with the Lifecycle Marketing Lead, you will identify opportunities, develop program frameworks, and optimize performance across the full customer journey.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The ideal candidate approaches marketing through the lens of systems and customer journeys, and can translate business goals into lifecycle programs with increasing independence.</p> <h3 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">Key Responsibilities</h3> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Contribute to lifecycle strategy.</strong> Help define and evolve lifecycle program frameworks across onboarding, engagement, expansion, and reactivation. Identify gaps in the customer journey and propose data-informed solutions.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Design multi-touch campaigns.</strong> Develop campaign concepts, audience strategies, and messaging approaches for nurture flows across email, in-app, and other channels. Translate business objectives into lifecycle program briefs.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Own experimentation.</strong> Design and execute A/B and multivariate tests across messaging, timing, sequencing, and audience targeting. Synthesize results into actionable recommendations that inform future strategy.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Leverage data for decision-making</strong>. Apply segmentation, cohort analysis, and funnel metrics to identify high-leverage opportunities and friction points. Partner with Data teams to refine targeting and personalization logic.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Build and optimize campaigns</strong>. Configure automation workflows (e.g., Salesforce Marketing Cloud, Braze, Iterable) with personalization tied to behavioral and product usage signals. Continuously refine programs based on performance data.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Partner cross-functionally.</strong> Collaborate with Product, Sales, and Growth teams to align lifecycle programs with broader GTM priorities and product launches. Contribute a lifecycle perspective to planning conversations.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Drive reporting and insights.</strong> Maintain performance dashboards, surface trends, and present learnings to stakeholders. Translate data into narratives that inform program direction.</li> </ul> <p><span style="font-size: 12pt;"><strong>Minimum Qualifications</strong></span></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>5–7 years of experience</strong> in lifecycle marketing, email marketing, CRM, or marketing operations, ideally within a B2B SaaS or self-serve platform environment.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Hands-on marketing automation expertise.</strong> Demonstrated experience building campaigns end-to-end in at least one major platform (Salesforce Marketing Cloud, Braze, Iterable, Marketo, or HubSpot), including journey builders, conditional logic, and dynamic content.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Strong segmentation skills.</strong> Ability to translate audience criteria into actionable segments using behavioral data, product usage signals, or CRM fields.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Analytical mindset.</strong> Proficiency with analytics tools such as Looker, Amplitude, or Mixpanel to evaluate campaign performance, with a strong understanding of industry benchmarks for open rates, click-through rates, and conversion metrics.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Strong organizational skills.</strong> Proven ability to manage multiple concurrent campaigns while maintaining high standards for quality assurance, timing, and stakeholder communication.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Effective communicator.</strong> Skilled at documenting processes, summarizing test results, and proactively keeping cross-functional partners informed.</li> </ul> <h3 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">Nice to Have</h3> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience with customer data platforms (Segment, mParticle)</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Working knowledge of HTML/CSS for email</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Familiarity with advertiser ecosystems and two-sided platforms</li> </ul> <p><span style="font-size: 10pt;"><strong>Education/Experience:</strong></span></p> <ul> <li>Bachelor's Degree in Marketing, Communications, Journalism, or a related field.</li> </ul> <p><strong>Location</strong>: Remote (CA)</p> <p><strong>Role type:&nbsp;</strong>Contract&nbsp;6 Month Position&nbsp;</p> <p><strong>Expected hours</strong>: 40 per week&nbsp;</p> <p><strong>Benefits:</strong></p> <ul> <li>Dental insurance</li> <li>Health insurance</li> <li>Health savings account</li> <li>Life insurance</li> <li>Paid time off</li> <li>Retirement plan</li> <li>Vision insurance</li> </ul> <p><strong>Schedule:</strong></p> <ul> <li>8 hour shift</li> <li>Monday to Friday</li> </ul> <p><strong>Application Question(s):</strong></p> <ul> <li>Do you or will you in the future require any sponsorship to work in the US?</li> </ul> <p><strong>Language:</strong></p> <ul> <li>English&nbsp; (Required)</li> </ul>