Senior Seo Consultant at WPP Media

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>About Choreograph</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data, and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. Our team of thinkers, builders, creators, and problem solvers are over 1,000 strong, across 20 markets around the world. As an Senior SEO Consultant, you will operate within this innovative ecosystem, leveraging data and technology to drive impactful client solutions.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Role Summary and Impact</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">We are looking for an experienced Senior SEO Consultant who wishes to join a stimulating and evolving environment. The ideal candidate will drive the evolution and integration of SEO into complex, performance-driven, and data-based marketing strategies, often in digital transformation contexts.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">The Senior SEO Consultant will define, lead and oversee comprehensive strategic SEO initiatives, including technical optimization, content and off-site. This role involves managing projects to achieve goals for prestigious clients, working closely with members of the SEO team, web analysts and account teams to perfectly integrate SEO strategies with other digital marketing initiatives for a holistic, data-driven approach.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">The candidate must have in-depth expertise in analysing and interpreting search intent, with the ability to translate users' implicit and explicit needs into strategic recommendations for content development, information architecture and website functionality</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>&nbsp;</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>&nbsp;</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Responsibilities</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">&nbsp;</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Leading the development and implementation of strategic SEO initiatives based on data insights to maximize impact, focus on client's goals.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Lead in-depth data analysis to extract strategic insights, formulate actionable recommendations, and supervise advanced reporting, with a focus on key business performance indicators.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Implement and test optimization techniques for Large Language Models (GEO and AEO), refining the structure and semantics of content to maximize visibility and relevance in generative search responses.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Ensure strategic integration of SEO with other digital marketing levers (SEA, Content Marketing, UX, CRM, Analytics, CRO, Data &amp; Tech strategy) across multi-channel and multi-country contexts.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Manage and coordinate the consultants assigned to projects. Oversee tasks and deadlines to ensure timely and high-quality delivery.</span></li> </ul> <p>&nbsp;</p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Requirements</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Minimum of 5-6 years of SEO experience, with proven experience in managing projects and teams.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">In-depth knowledge of all SEO assets (on-page, off-page, technical, content, off-site) and search engine algorithms.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Expertise in web analytics (GA4, Adobe Analytics), data visualization (Looker Studio, Power BI), and advanced data analysis for strategic insights and actionable recommendations.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Proficiency in HTML, CSS, and JavaScript as it relates to SEO, and knowledge of various CMS.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Mastery of common SEO tools (Google Search Console, Semrush, BrightEdge, Ahrefs, Lumar, Screaming Frog, etc.).</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Knowledge of AI/Machine Learning applications to improve automation on SEO projects.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Experience in analysis and optimisation to increase visibility on LLMs (GEO-AEO)</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Exceptional written and verbal communication skills, with excellent proficiency in English. A second language is a plus.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Advanced proficiency in Excel/Google Sheets and presentation tools (PowerPoint/Google Slides) for high-level reporting.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Ability to manage multiple complex projects simultaneously in a fast-paced environment, demonstrating both autonomy and strong teamwork.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Excellent project management and time management skills, combined with outstanding organisational, problem-solving and strategic thinking abilities.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Strong analytical skills, with the ability to multitask effectively in a fast-paced environment.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Demonstrated ability to successfully meet deadlines.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Capacity to work both independently and collaboratively within a team.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Good proficiency in English (both oral and written) is mandatory due to international projects; a second European language is a significant plus.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>&nbsp;</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>&nbsp;</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Life at WPP Media &amp; Benefits</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">While we appreciate all applications received, only those candidates selected for an interview will be contacted.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">#LI-Promoted</span></p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>