
Head of Field Marketing, Japan at Glean
Tokyo, JapanFull-timeMarketingPosted 16 days ago
About the Role
<div class="content-intro"><div><span style="font-family: helvetica, arial, sans-serif; color: rgb(0, 0, 0); font-size: 12pt;"><strong>About Glean:</strong></span></div>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Glean is the Work AI platform that helps everyone work smarter with AI. What began as the industry’s most advanced enterprise search has evolved into a full-scale Work AI ecosystem, powering intelligent Search, an AI Assistant, and scalable AI agents on one secure, open platform. With over 100 enterprise SaaS connectors, flexible LLM choice, and robust APIs, Glean gives organizations the infrastructure to govern, scale, and customize AI across their entire business - without vendor lock-in or costly implementation cycles.</span></div>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">At its core, Glean is redefining how enterprises find, use, and act on knowledge. Its Enterprise Graph and Personal Knowledge Graph map the relationships between people, content, and activity, delivering deeply personalized, context-aware responses for every employee. This foundation powers Glean’s agentic capabilities - AI agents that automate real work across teams by accessing the industry’s broadest range of data: enterprise and world, structured and unstructured, historical and real-time. The result: measurable business impact through faster onboarding, hours of productivity gained each week, and smarter, safer decisions at every level.</span></div>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Recognized by Fast Company as one of the World’s Most Innovative Companies (Top 10, 2025), by CNBC’s Disruptor 50, Bloomberg’s AI Startups to Watch (2026), Forbes AI 50, and Gartner’s Tech Innovators in Agentic AI, Glean continues to accelerate its global impact. With customers across 50+ industries and 1,000+ employees in more than 25 countries, we’re helping the world’s largest organizations make every employee AI-fluent, and turning the superintelligent enterprise from concept into reality.</span></div>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">If you’re excited to shape how the world works, you’ll help build systems used daily across Microsoft Teams, Zoom, ServiceNow, Zendesk, GitHub, and many more - deeply embedded where people get things done. You’ll ship agentic capabilities on an open, extensible stack, with the craft and care required for enterprise trust, as we bring Work AI to every employee, in every company.</span></div></div><div> </div>
<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>About the Role:</strong></span></div>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Glean is looking for a Head of Field Marketing, Japan, based out of Tokyo, who will partner closely with our sales & marketing teams to support our regional marketing strategy in Japan. The ideal candidate will be responsible for driving brand awareness, engagement, and sales through marketing initiatives. This role involves planning, executing, and managing regional/field marketing campaigns, events, webinars, roundtables and other activities that align with Glean’s overall marketing strategy. The Head of Field Marketing, Japan will work closely with the sales team, regional managers, and the extended marketing teams (design, web, social, digital, partner) to ensure successful implementation of marketing programs. Based in Tokyo, this position will report to the Head of Field Marketing - APJ. The role must support all GTM activities which includes all products/solutions sold in Japan.</span></div>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>You will</strong>:</span></div>
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<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Build the Japan go‑to‑market plan and quarterly marketing calendar aligned to revenue targets, ICP, and priority verticals; define clear goals for awareness, pipeline, and revenue influence.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Own integrated demand generation: digital acquisition, ABM programs, paid and organic channels, webinars, roundtables, content syndication, and lead nurture - localised for Japan.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Lead field and event marketing: anchor third‑party conferences (e.g., AWS Summits, Google Cloud events, Gartner), executive experiences, and Glean‑hosted programs that convert to meetings and opportunities.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Drive partner marketing: co‑market with hyperscalers (AWS/Bedrock, Google Cloud), SIs/GSIs, and strategic resellers; develop joint value propositions, campaigns, and MDF plans.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Localize and continuously improve glean.com/jp and priority assets (solution pages, case studies, one‑pagers, ads, landing pages, email flows)—maintaining brand voice and technical accuracy.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Establish account‑based motions for top strategic accounts: 1:1 and 1:few programs, executive engagement, personalised content and experiences, and opportunity acceleration plays.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Launch Japan PR/communications in partnership with Global Comms: local narratives, media relationships, and customer storytelling to build category leadership.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Build customer marketing in Japan: reference pipeline, stories, and advocacy moments that support sales cycles and community growth.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Stand up modern marketing operations and reporting: forecasting, lead flow and SLAs, attribution, ROI dashboards, and weekly pipeline inspection with Sales.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Select and manage best‑in‑class agencies for localization, digital, PR, and events; hire and develop a small, high‑performing local team over time.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Champion responsible, secure AI adoption narratives tailored to Japan’s enterprise buyers; showcase concrete value with industry‑specific examples.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">What will be your success metrics:</span>
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<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Sourced and influenced pipeline vs. plan; net new opportunities and SQLs from marketing</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">ABM engagement lift in target accounts; opportunity acceleration and win‑rate impact</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Event ROI: meetings booked, opportunities created, and pipeline per program</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Digital performance: CPL/CAC, conversion rates (visit → MQL → SQL → Opp), and velocity</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Brand momentum: PR coverage/quality, web growth, and share of voice in priority topics</span></li>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>About you:</strong></span></div>
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<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">10+ years of B2B marketing experience in Japan; 4+ years leading high‑impact teams/programs at enterprise SaaS or platform companies selling to large organisations.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Bachelor’s degree or equivalent experience; MBA a plus</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Work authorization in Japan</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Willingness to travel domestically for events and customer meetings (≈25%)</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Proven track record owning a regional number and delivering pipeline/revenue impact across integrated demand, field/events, ABM, and partner marketing.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Deep experience localising global narratives for Japanese buyers; you can turn complex AI/platform concepts into plain‑spoken business value for executives and technical evaluators.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Native‑level Japanese and strong business English; confident presenter and writer in both.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Hands-on leader with startup hustle—able to plan, execute, and iterate quickly; comfortable with ambiguity and building from 0→1.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Data‑driven operator with strong marketing ops acumen; fluent with Salesforce, Marketo, and common ABM/digital tools (e.g., 6sense/Demandbase, LinkedIn/Google, webinar and event platforms).</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Highly collaborative across Sales, Partners, Product Marketing, and Comms; known for clear decision‑making, crisp communication, and high ownership.</span></li>
<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Passionate about AI and its real‑world impact on knowledge work</span></li>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>Location</strong>: </span></div>
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<li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">This is role is remote (must be located in Tokyo, Japan)</span></li>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>Compensation & Benefits:</strong></span></div>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.</span></div>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.</span></div>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">#LI-REMOTE</span></div><div class="content-conclusion"><div> </div>
<div><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>AI-First Mindset at Glean:</strong></span></div>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">At Glean, AI fluency is core to how we work and we're committed to ensuring every new hire feels confident integrating AI into their everyday work. <strong>As part of the interview process, you'll complete a brief AI-focused exercise or discussion so we can understand how you think about, design, and use AI to drive impact in your role. </strong>Feel free to reference any tools, platforms, or workflows you use today — prior Glean experience isn't required.</span></div>
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<div><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Global Data Privacy Notice for Job Candidates and Applicants:</strong></span></div>
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<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Depending on your location, the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), or other privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available in our <a href="https://www.glean.com/privacy"><strong>Privacy Policy</strong></a>. By submitting your application, you are agreeing to our use and processing of your data as required. US applicants and their applications are subject to arbitration of disputes as outlined in our <a href="https://www.glean.com/arbitrationagreement"><strong>Applicant Arbitration Agreement</strong></a>.</span></div>
<div><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><br>By clicking “Submit Application,” I confirm that I have read the Global Data Privacy Notice and the <a href="https://www.glean.com/arbitrationagreement"><strong>Applicant Arbitration Agreement</strong></a>, and I agree to the terms. </span></div></div>
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