Growth Manager - Pakistan at OKX

<div data-page-id="Y0SvdDUvpoLIQ0xrX5uleJQig5d" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-LhBndCCvVod7RxxhGKql56Kfg0e"><strong>Who We Are</strong></h2> <div class="ace-line ace-line old-record-id-JA1MdcZlzoulLbxGo2el3VTLgJd">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand for hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.</div> <div class="ace-line ace-line old-record-id-VnU8dXGlLoL8rTxudM4lo1dFgHe">Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.</div> <div class="ace-line ace-line old-record-id-D4tgdRbd4oeE87xq4vFlb2yagWg">OKX is part of OKG, a group that brings the value of blockchain to users around the world through leading products including OKX, OKX Wallet, OKLink, and more.</div> <div class="ace-line ace-line old-record-id-DvJ8dpB5Uog5D2xIJIclqNgYgOp">&nbsp;</div> <div class="ace-line ace-line old-record-id-DvJ8dpB5Uog5D2xIJIclqNgYgOp"><strong>About the Opportunity</strong></div> <div class="ace-line ace-line old-record-id-LI8ydZ5DVoIxsCxfNC1lcCNFgOh">We are looking for a results-driven Growth Manager to lead our expansion in Pakistan — one of South Asia's most dynamic emerging crypto markets. This is a high-ownership, high-impact role sitting at the intersection of P2P marketplace operations, user acquisition, and lifecycle marketing.</div> <div class="ace-line ace-line old-record-id-DLMedfXoHoZHa2xLkpRlaejOghc">You will own the full growth funnel: from acquiring new crypto users in a market where P2P remains the dominant on-ramp, to converting registrations into active traders, and implementing retention and reactivation programmes that turn occasional users into engaged, habitual ones. You will work cross-functionally with Product, Marketing, Compliance, and local Business Development to make Pakistan a flagship growth market.</div> <div class="ace-line ace-line old-record-id-Xes9d1DPuoKoLexIv78lQSMsgSd">&nbsp;</div> <div class="ace-line ace-line old-record-id-U1DedhMnEoF7FKx1NYol4g6egxc"><strong>What You'll Be Doing</strong></div> <div class="ace-line ace-line old-record-id-YLSRdC7qVoXraAxchaqlKXxrgEg">P2P Growth &amp; Market Development</div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-QHgydavrpoHwdHxv94DlGwUtgH6" data-list="bullet"> <div>Own the end-to-end P2P growth strategy for Pakistan, including merchant recruitment, liquidity depth, and P2P order conversion rates.</div> </li> <li class="ace-line ace-line old-record-id-HbXgdEuotoCG6LxK6j1l0oy8gMj" data-list="bullet"> <div>Build and manage a network of anchor P2P merchants and high-volume traders to ensure competitive pricing and strong order fill rates.</div> </li> <li class="ace-line ace-line old-record-id-GilSdcVY6oy8A3x1LqAlL0ddgph" data-list="bullet"> <div>Identify payment corridor gaps (EasyPaisa, JazzCash, bank transfer) and work with the product team to optimise supported payment methods.</div> </li> <li class="ace-line ace-line old-record-id-IFa2dEcE7oDxR1x6faZlCK6Dgoh" data-list="bullet"> <div>Monitor market-level P2P spread trends and competitor pricing, and adapt tactics to maintain platform competitiveness.</div> </li> <li class="ace-line ace-line old-record-id-TetXdbh6EoenrExHTeulCR3Ygeu" data-list="bullet"> <div>Drive volume growth on the P2P orderbook through targeted merchant incentive schemes, volume-based rebates, and maker/taker promotions.</div> </li> </ul> <div class="ace-line ace-line old-record-id-T8WbdTMxgoON2dxAsKDl8VrOghe">User Acquisition &amp; Crypto Adoption</div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-YJF3dFXDOoYhYIx9bxUl9tRbgy3" data-list="bullet"> <div>Develop and execute localised acquisition campaigns across digital channels (Meta, Google, TikTok, YouTube, local publishers) tailored to Pakistan's unique regulatory and cultural context.</div> </li> <li class="ace-line ace-line old-record-id-RME8dmEzjoju1fxLHZGlLejMgfb" data-list="bullet"> <div>Build a community-led growth engine — grow and activate Telegram, WhatsApp, and local crypto community channels.</div> </li> <li class="ace-line ace-line old-record-id-QYIWdiwoUoWuOwxooMBleBT9g0d" data-list="bullet"> <div>Forge partnerships with local influencers, educators, and YouTube/TikTok crypto creators to drive organic trust and brand awareness.</div> </li> <li class="ace-line ace-line old-record-id-GXoidc6FVo0FtIxjm4Kl7aP3g3v" data-list="bullet"> <div>Design referral and invite programmes calibrated to Pakistani user behaviour and cost-per-acquisition economics.</div> </li> <li class="ace-line ace-line old-record-id-CX59dCfwloXl9TxYOXWlOq1Mgoc" data-list="bullet"> <div>Track and improve key top-of-funnel metrics: new registrations, KYC completion rate, first deposit rate, and first trade rate.</div> </li> </ul> <div class="ace-line ace-line old-record-id-HHA3dh941oKUbqxYZgGlijDagzc">Trading Behaviour Activation</div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-SpFXdYF26oaVOaxerdUl806ogab" data-list="bullet"> <div>Design and execute activation sequences (push, in-app, email, SMS) that move newly registered users from sign-up to first trade within a defined window.</div> </li> <li class="ace-line ace-line old-record-id-MPX4ddMQVo89qCxPNa3lb9I1gwg" data-list="bullet"> <div>Develop targeted trading incentive programmes: zero-fee periods, trading bonuses, spot trading competitions, and P2P merchant perks.</div> </li> <li class="ace-line ace-line old-record-id-I5WZd9ixoo0Jv9xYpDRlXCRJgJf" data-list="bullet"> <div>Use behavioural segmentation to identify users who have deposited but not traded, and design targeted nudges to convert them.</div> </li> <li class="ace-line ace-line old-record-id-UmcvdXk3Gomju1xEL0Wl0qg7gqh" data-list="bullet"> <div>Work with the Product team to identify and remove friction points in the trading journey — onboarding, KYC, deposit, and first order placement.</div> </li> <li class="ace-line ace-line old-record-id-N1JLda0sAoOVZ1xIFuYlL6nogne" data-list="bullet"> <div>Track activation KPIs: time-to-first-trade, deposit-to-trade conversion, and D1/D7/D30 trading rates.</div> </li> </ul> <div class="ace-line ace-line old-record-id-EsRrdHEsWolRFcxOyYulDF92gUg">Retention &amp; Engagement</div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-J16gdFhhYoqQ1Rxnoo3lGDwDg4J" data-list="bullet"> <div>Build a retention playbook for the Pakistan market using lifecycle cohort analysis to identify where users drop off and designing targeted interventions.</div> </li> <li class="ace-line ace-line old-record-id-DdPidA59VoRuOlxW9oNlhS7ggab" data-list="bullet"> <div>Own the CRM strategy for Pakistan: personalised push notifications, in-app messages, email flows, and SMS campaigns segmented by trading behaviour.</div> </li> <li class="ace-line ace-line old-record-id-IpSCd92WGodCk6xnaJQl0sxogUd" data-list="bullet"> <div>Design and manage loyalty mechanics: rewards programmes, trading streaks, milestone badges, and VIP tier benefits calibrated to local user psychology.</div> </li> <li class="ace-line ace-line old-record-id-B6U3dsHVsow2rlxOUlulqeYlggg" data-list="bullet"> <div>Run A/B tests on messaging, timing, offer structure, and channel mix to continuously improve retention metrics.</div> </li> <li class="ace-line ace-line old-record-id-PF4wdHIpEoSubKxVDMPlOSNngdf" data-list="bullet"> <div>Track retention KPIs: 30/60/90-day active trading rates, average sessions per week, and churn rate by cohort and segment.</div> </li> </ul> <div class="ace-line ace-line old-record-id-CIMOdgMCqoJdTxxRXItlgtyIg4c">Reactivation &amp; Win-Back</div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-UBiudu9L0oca3axXkjzlOFDUg0c" data-list="bullet"> <div>Build and operate a structured reactivation programme targeting lapsed users, segmented by recency, frequency, and last activity type.</div> </li> <li class="ace-line ace-line old-record-id-A5Rzd6HQGoP6pBxPb02lPOLUg8c" data-list="bullet"> <div>Design win-back campaigns (P2P incentives, spot bonuses, personalised outreach) tailored to why specific user segments churned.</div> </li> <li class="ace-line ace-line old-record-id-ZfWZd0FAoo1SqxxgwDzlFsF6g06" data-list="bullet"> <div>Leverage local channels — WhatsApp, SMS, Telegram — for high-reach, low-cost reactivation in the Pakistani context.</div> </li> <li class="ace-line ace-line old-record-id-BhSfdtavwoJbXHxkhAullhwIgUd" data-list="bullet"> <div>Run time-limited reactivation offers during high-relevance moments: market volatility events, feature launches, and local promotional seasons (Ramadan, Eid).</div> </li> <li class="ace-line ace-line old-record-id-YsuNd8BJloVxMTxyh9gli6jEgac" data-list="bullet"> <div>Track reactivation KPIs: lapsed user reactivation rate, cost-per-reactivated user, and revenue from reactivated cohorts.</div> </li> </ul> <div class="ace-line ace-line old-record-id-ZBOfdiQg8on46UxyEV6lbQZDggh">Analytics &amp; Reporting</div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-V6RpdfWUlo79pBxlgY6lr7rDgIe" data-list="bullet"> <div>Own Pakistan growth reporting: weekly and monthly dashboards covering acquisition, activation, retention, and revenue metrics.</div> </li> <li class="ace-line ace-line old-record-id-EroAdCcHKoK7ZQxtpJ6lI3gFgbc" data-list="bullet"> <div>Conduct regular cohort analysis to understand user quality by acquisition channel, campaign, and time period.</div> </li> <li class="ace-line ace-line old-record-id-P9ffdmOBCo9MXwxKXuOlzFlQgnp" data-list="bullet"> <div>Translate data insights into clear recommendations for senior stakeholders and product roadmap input.</div> </li> <li class="ace-line ace-line old-record-id-XCrqdfE3PoIsOtxrxd2lwr8vgwf" data-list="bullet"> <div>Maintain a structured experimentation backlog — hypothesis-driven A/B tests with clear success metrics and learnings.</div> </li> </ul> <div class="ace-line ace-line old-record-id-NT4NdFZHwopFeYxJ3zBlwwZ6gDc">&nbsp;</div> <div class="ace-line ace-line old-record-id-RWyAdXMbVoMmQjxqwculyHYcguh"><strong>What We Look For In You</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-JtTXdO3AvoejOpxsjJ7l1U9hgAb" data-list="bullet"> <div>5+ years of experience in growth marketing, user acquisition, or lifecycle marketing, preferably at a crypto exchange, fintech, or P2P marketplace.</div> </li> <li class="ace-line ace-line old-record-id-PoHtdOJq4oAyKlxE5t7lmXCzguc" data-list="bullet"> <div>Deep, hands-on understanding of P2P crypto trading mechanics: orderbooks, spreads, merchant dynamics, and payment corridor operations in Pakistan.</div> </li> <li class="ace-line ace-line old-record-id-OJHGdKsHQoGA0ZxpnIblpBB9gLh" data-list="bullet"> <div>Demonstrable track record of growing a crypto or fintech user base, with specific examples of acquisition, activation, and retention outcomes.</div> </li> <li class="ace-line ace-line old-record-id-ZQSAdl7gAoAiBmxobxElU2INgld" data-list="bullet"> <div>Strong command of CRM and lifecycle tooling (Braze, CleverTap, OneSignal, or equivalent) and ability to build segmented campaign flows independently.</div> </li> <li class="ace-line ace-line old-record-id-ICWsdJS7aocd7vxBM09lEPEhg39" data-list="bullet"> <div>Data fluency: comfortable working with dashboards (Tableau, Looker, Metabase) and conducting cohort and funnel analysis.</div> </li> <li class="ace-line ace-line old-record-id-Wgk9dQkIQoHul5xkoZyl9cMugBh" data-list="bullet"> <div>Deep familiarity with Pakistan's digital payments landscape: EasyPaisa, JazzCash, Raast, and local banking rails.</div> </li> <li class="ace-line ace-line old-record-id-YD42dyqXfoAbXsxPxDClXYqjg4c" data-list="bullet"> <div>Experience managing community channels (Telegram, WhatsApp, Discord) for crypto growth.</div> </li> <li class="ace-line ace-line old-record-id-EdQWdhxxyouUxKxudkvl1CLyg23" data-list="bullet"> <div>Strong written and verbal communication in both Urdu and English.</div> </li> <li class="ace-line ace-line old-record-id-CfaRd2PeSoZITixW2eWlMTLNgcd" data-list="bullet"> <div>Understanding of the local regulatory environment for crypto in Pakistan and experience navigating compliance constraints in growth campaigns.</div> </li> </ul> <div class="ace-line ace-line old-record-id-B8a0dfwONoDwZMxqFltlmYDWgRd">Preferred</div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-YgGndyS9HotubDxZf7ElWJ8xgYf" data-list="bullet"> <div>Experience working at a Tier-1 or Tier-2 centralised exchange (CEX) with P2P functionality.</div> </li> <li class="ace-line ace-line old-record-id-SY3tdJUaooooKyx0FrMldft5gle" data-list="bullet"> <div>Familiarity with on-chain analytics tools (Dune, Nansen, Glassnode).</div> </li> <li class="ace-line ace-line old-record-id-ZWUldtQ1io8HdLxiz3El5pQtgIf" data-list="bullet"> <div>Prior experience designing and running trading competitions or gamified growth mechanics.</div> </li> <li class="ace-line ace-line old-record-id-WB6ld4a4koSpbwxYtJDlRxhwgKe" data-list="bullet"> <div>Network within the Pakistani crypto trading community — established relationships with merchants, traders, or community leaders.</div> </li> <li class="ace-line ace-line old-record-id-L2C5d94jIo4Runxo3eNlzHLggGc" data-list="bullet"> <div>SQL proficiency for self-serve data analysis.</div> </li> </ul> <div class="ace-line ace-line old-record-id-O1FKdnbGzoS1rfxnRi7lTfZwgvJ">&nbsp;</div> <div class="ace-line ace-line old-record-id-O1uYd43fyosejFxtAtElHtiKgfg"><strong>Perks &amp; Benefits</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-Q6IydkOOuo8ZLVx0q26l0tj8ghg" data-list="bullet"> <div>Competitive total compensation package benchmarked to top-tier crypto and fintech companies.</div> </li> <li class="ace-line ace-line old-record-id-O1rrdXOGwo9jXYx6tTolyzHVgVx" data-list="bullet"> <div>Performance bonus tied to growth KPIs with uncapped upside for exceptional results.</div> </li> <li class="ace-line ace-line old-record-id-YVNjdrnGxofCydxT4TjlcSoGgTe" data-list="bullet"> <div>Crypto allowance and access to the platform's trading features at zero or reduced fees.</div> </li> <li class="ace-line ace-line old-record-id-QNvjdgGEfoT4LAx2J1xlaFWrgJc" data-list="bullet"> <div>Remote-first flexibility with the option to work from our Karachi or Lahore offices.</div> </li> <li class="ace-line ace-line old-record-id-WCr0dGerHoDQaUx3nZWlMpYngjf" data-list="bullet"> <div>Learning &amp; Development programmes and education subsidies.</div> </li> <li class="ace-line ace-line old-record-id-EaEwd0H7VosYLWxPXIvlsSiWgRf" data-list="bullet"> <div>Various team-building programmes and company events.</div> </li> <li class="ace-line ace-line old-record-id-YWcTdI2lfor6UYx6DBtlj2fUgpf" data-list="bullet"> <div>Wellness and meal allowances.</div> </li> <li class="ace-line ace-line old-record-id-KqFXdqpF4owkCYxrkkSl7lKygqe" data-list="bullet"> <div>Comprehensive healthcare schemes for employees and dependants.</div> </li> </ul> <div class="ace-line ace-line old-record-id-CcuAdfADXo5VrZx03fklTm1Igdh">&nbsp;</div> <div class="ace-line ace-line old-record-id-MfrNdXMb5ojbSLxiX9ClH4Nngqe"><strong>Notice</strong></div> <div class="ace-line ace-line old-record-id-WTyWduQRBoQ13TxOkgIlViEkgsi">All official OKX vacancies are published on our official careers website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.</div> <div class="ace-line ace-line old-record-id-Fdpjdz6NhoMtOaxb2Acls1jLghh">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.</div> <div class="ace-line ace-line old-record-id-Fdpjdz6NhoMtOaxb2Acls1jLghh">&nbsp;</div> <div class="ace-line ace-line old-record-id-Fdpjdz6NhoMtOaxb2Acls1jLghh"><strong><span style="color: rgb(255, 255, 255);">LI-SK1</span></strong><br><strong><span style="color: rgb(255, 255, 255);">#LI-Remote</span></strong></div> <div class="ace-line ace-line old-record-id-Fdpjdz6NhoMtOaxb2Acls1jLghh">&nbsp;</div> <div class="ace-line ace-line old-record-id-Fdpjdz6NhoMtOaxb2Acls1jLghh">&nbsp;</div> </div><div class="content-conclusion"><div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only"><span class="text-only" data-eleid="6">Notice:<br></span></span></span> <div data-lark-html-role="root"><span class="text-only" data-eleid="26"><span class="text-only">All official </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> vacancies are published on this website.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. </span></span><strong><span class="text-only" data-eleid="29"><span class="text-only">If in doubt, please apply directly through our official careers website.</span></span></strong></div> </div> <div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to&nbsp;</span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only">'s </span></span><a class="link rich-text-anchor __anchor-intercept-flag__ text-content-link" href="https://www.okx.com/en-eu/help/okx-candidate-privacy-notice" target="_blank" data-eleid="19" data-lark-is-custom="true" data-lark-link="true">Candidate Privacy Notice</a><span class="text-only" data-eleid="20"><span class="text-only">.</span></span></div></div>