Staff Product Manager, Ads at Zocdoc

New York, NYFull-timeProductPosted about 1 month ago

About the Role

<div class="content-intro">Our Mission Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.   Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.    We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.  </div>Your Impact on our Mission At Zocdoc, we’re building the best experience for millions of patients to find and access care, while helping more than a hundred thousand providers grow their practices. Advertising is a core lever of that growth. As a Staff Product Manager for Sponsored Results, you will own one of Zocdoc’s most critical monetization pillars, defining the strategy, roadmap, and performance of patient-facing advertising across search and discovery. You will be responsible for driving meaningful improvements in revenue, conversion, and marketplace efficiency, while ensuring ads remain relevant, trustworthy, and additive to the patient experience. You will shape the core systems that power Sponsored Results, including auction design, ranking, and pricing, and identify new monetization opportunities across emerging surfaces in the Zocdoc app  You’ll enjoy this role if you are…   <ul> <li>Experienced in monetization and ads, with strong intuition for how marketplaces balance user value and revenue growth</li> <li>Data-driven, with strong experimentation instincts and the ability to define success metrics, evaluate results rigorously, and make clear product decisions</li> <li>An effective collaborator who can influence senior cross-functional partners across Engineering, Design, Search, and ML</li> <li>Motivated by building zero-to-one products and evolving them into scaled, durable businesses</li> </ul> Your day-to-day is… <ul> <li>Owning a significant share of Ads revenue through Sponsored Results </li> <li>Responsible for driving measurable improvements in revenue, yield, and marketplace efficiency </li> <li>Reviewing patient UXR and behavioral data to understand what quality signals matter most when choosing a provider</li> <li>Scoping new advertising opportunities in the Zocdoc app </li> <li>Working with Design to iterate on new ad placements and refine the patient experience</li> <li>Running an ad slot experiment to improve conversion</li> <li>Digging into metrics to map how patient traffic impacts conversion rates</li> </ul> You’ll be successful in this role if you have… <ul> <li>6+ years of product experience, ideally substantial time in adtech, advertising platforms, or marketplace monetization </li> <li>Demonstrated success in owning and driving objective improvements in key business metrics</li> <li>Strong communication and interpersonal skills for effective collaboration across diverse teams, including engineers, designers, marketers, and executives</li> <li>Strong analytical skills and a natural curiosity to solve some of healthcare’s most challenging problems</li> <li>Experience working on ML or AI driven products and systems a plus </li> </ul> Benefits <ul data-start="4860" data-end="5504"> <li data-section-id="f7uuu3" data-start="4860" data-end="4929"> Flexible, hybrid work environment at our convenient Soho location </li> <li data-section-id="1qj7h0l" data-start="4930" data-end="4966"> Unlimited Vacation </li> <li data-section-id="1tbvi37" data-start="4967" data-end="5052"> 100% paid employee health benefit options (including medical, dental, and vision) </li> <li data-section-id="1nahhy" data-start="5053" data-end="5074"> Commuter Benefits </li> <li data-section-id="1gzgn1n" data-start="5075" data-end="5112"> 401(k) with employer funded match </li> <li data-section-id="umcyi1" data-start="5113" data-end="5156"> Corporate wellness program with Wellhub </li> <li data-section-id="1bce2ek" data-start="5157" data-end="5218"> Sabbatical leave (for employees with 5+ years of service) </li> <li data-section-id="1tyv5a8" data-start="5219" data-end="5298"> Competitive paid parental leave and fertility/family planning reimbursement </li> <li data-section-id="himfeo" data-start="5299" data-end="5327"> Cell phone reimbursement </li> <li data-section-id="1hyn0ue" data-start="5328" data-end="5386"> Catered lunch everyday along with beverages and snacks </li> <li data-section-id="17ousdf" data-start="5387" data-end="5470"> Employee Resource Groups and ZocClubs to promote shared community and belonging </li> <li data-section-id="zoreff" data-start="5471" data-end="5504"> Great Place to Work Certified </li> </ul> <div class="content-pay-transparency"><div class="pay-input"><div class="description">Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.</div><div class="title">NYC Base Salary Range</div><div class="pay-range">$200,000—$260,000 USD</div></div></div><div class="content-conclusion">About us Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our<a href="https://www.zocdoc.com/about/careers-list/"> six core values</a>. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.  Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.  We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws. <a href="https://zocdocstatic.wpengine.com/wp-content/uploads/2023/02/ZocDoc-Applicant-CPRA-Notice-Final-2-28-23-.pdf" target="_blank">Job Applicant Privacy Notice</a>  </div>

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