VP, Brand at Weight Watchers

<div class="content-intro"><h3><span style="color: rgb(0, 0, 0);">WeightWatchers is a global digital health company.&nbsp;</span></h3> <p>WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.</p> <p>As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing <strong>new clinical pathways for GLP-1 medication access</strong>, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.</p></div><p>The VP Brand&nbsp; is responsible for creative excellence in global content &amp; design across the WW world.&nbsp; This individual will build the WW brand that resonates with WW members and consumers, refining our creative vision, voice, and social media strategy across all markets, while serving as a leader on the Global Brand team, contributing to strategy, planning, prioritization, and execution.</p> <p><strong>Key Responsibilities:</strong></p> <ul> <li>Create and drive creative content strategy for all global markets across the WW pillars: nutrition, activity, mindset and sleep</li> <li>Oversee the creative content editorial calendar, ensuring the timely impact of on-brand content publishing</li> <li>Maintain a steady pulse on social activity on all relevant topics, educating members and consumers on what our audience is talking about and what the competition is up to incomparable spaces.</li> <li>Create a social media strategy that is relevant and consistent to the WW brand, leveraging our long history but propelling our voice into the new spaces we want to be seen and heard.&nbsp; Be strategic about what content is put out publicly and when in order to have the biggest impact.&nbsp;</li> <li>Must be a savvy storyteller and develop messaging and narratives that are clear, consistent and compelling to drive awareness, excitement and advocacy with creative design and content that drives recruitment, retention and elevates the brand across the WW world.&nbsp;</li> <li>Develop best-in-class content across the following formats: digital (website), in-app, organic social content, video, consumer-facing print (books and magazines), program materials, emails, marketing content and experiences/events</li> <li>Manage and oversee the global creative content budget.&nbsp;</li> <li>Partner cross-functionally and are able to influence across many layers of the business, including within Brand/Marketing, Business Development, Product on UX, Tech, etc.&nbsp;</li> <li>Build thought leadership across WW pillars for both B-to-B and PR uses</li> <li>Establish and manage digital metrics and KPIs, adjusting creative content strategy as needed to grow an audience</li> <li>Work with media and marketing partners to develop co-produced creative content</li> <li>Manage the following teams: Content, Social, Influencer, Comms, Partnerships, Social Creative<br>&nbsp;</li> </ul> <p><strong>Experience Required:</strong></p> <ul> <li>Bachelor's degree in English, marketing, communications, journalism</li> <li>15 years experience in creative design, content creation and production</li> <li>Superior capability in influencing an executive leadership team with storytelling (the “why”) while also being able to pivot quickly to roll up their sleeves to get the job done.&nbsp;</li> <li>Ability to oversee creative, content and video production for a large, global organization with experience across digital, email, web/app, social media, video, print and experiential</li> <li>Experience overseeing and leading a multidisciplinary team of creative, production and copyright personnel, including video, digital and social media creators</li> <li>Experience in creative marketing campaigns and the content to deliver those campaigns across omni-channels and with a global lens understanding local cultural nuances</li> <li>Experience in crafting and executing a multi-channel creative and content strategy&nbsp;</li> <li>Experience managing a large creative global budget</li> <li>Deep knowledge of SEO and experience developing SEO strategy for a large consumer-facing brand(s)</li> <li>Experience identifying and working with influencers and celebrities, creating creative &amp; content assets that can live across multiple channels&nbsp;</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>Base salary may vary depending on, but not limited to: skills, experience, and location. &nbsp;This role is also eligible for a comprehensive benefits package and annual bonus program.</p></div><div class="title">US Pay Range</div><div class="pay-range"><span>$250,000</span><span class="divider">&mdash;</span><span>$275,000 USD</span></div></div></div><div class="content-conclusion"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well.&nbsp; We have a hybrid work environment to allow our employees to find the right work-life balance.&nbsp;</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><em>It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.</em></span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><em>By agreeing to participate in our process, you agree that any information we collect is subject to our&nbsp;<a href="https://www.weightwatchers.com/us/applicantprivacy">Privacy Policy</a>.</em></span></p> <p>&nbsp;</p> <div> <div><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><u>Maryland</u></span></div> <span style="color: rgb(0, 0, 0); font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100.</strong></span></div> <div><span style="color: rgb(0, 0, 0); font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>&nbsp;</strong></span></div> <div><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><u>Massachusetts&nbsp;</u></span></div> <div><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="color: #000000;">It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.</span><br></span></div> <div> <div>&nbsp;</div> <div><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws).&nbsp; Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.</span></div> <div>&nbsp;</div> </div> <h3><strong>RECRUITMENT SECURITY &amp; FRAUD PREVENTION</strong></h3> <p>At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:</p> <ul> <li><strong>Verified Email Domain:</strong> All official correspondence from our recruiting team will originate from an <strong>@ww.com</strong> email address.&nbsp;</li> <li><strong>Live Engagement:</strong> Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges.</li> <li><strong>Financial Integrity:</strong> WeightWatchers will <strong>never</strong> ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf.</li> <li><strong>Secure Data Collection:</strong> Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.</li> </ul> <p><strong>Stay Vigilant:</strong> If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at <a href="https://job-boards.greenhouse.io/ww">https://job-boards.greenhouse.io/ww</a>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p></div>