Group Head - Programmatic at WPP Media

Mumbai, IndiaFull-timeClient TeamsPosted 22 days ago

About the Role

<div class="content-intro">About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</div>  About WPP Media  WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.  WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com  At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:  <ul> <li style="font-family: 'times new roman', times, serif; font-size: 10pt;">Be Extraordinary by Leading Collectively to Inspire transformational Creativity. </li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt;">Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. </li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt;">Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. </li> </ul> 3 best things about the job:   <ol style="margin: 0.0pt; padding-left: 0.0pt;"> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 32pt; padding-left: 4pt;">You will be the owner of transforming the agency’s digital media buying from “manual” insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 32pt; padding-left: 4pt;">It’s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to “traditional” way of doing business</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 32pt; padding-left: 4pt;">Working with cross-functional teams to drive efficiently and automation at scale.</li> </ol> In this role, your goals will be: In 3 months:   <ul style="margin: 0.0pt; padding-left: 0.0pt;"> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Bed down and understand the programmatic setup across the business</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Build out a roadmap for what is required to grow the programmatic buying business moving forward</li> </ul> In 6 months:   <ul style="margin: 0.0pt; padding-left: 0.0pt;"> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Participate in business proposals, leading the programmatic element and supporting in group pitches.</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Ensure that we offer a coordinated and integrated operation with the wider business</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Isolate new business prospects and help grow revenue for existing clients</li> </ul> In 12 months:   <ul style="margin: 0.0pt; padding-left: 0.0pt;"> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends.</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients</li> </ul> What your day job looks like in WPP Media:   <ul style="margin: 0.0pt; padding-left: 0.0pt;"> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Develop strong relationships with counterparts in WPP Media regional teams (Europe, U.S., Asia)</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Lead the training and growth of your local programmatic team</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Be accountable for consistent work delivery to WPP Media regional teams by ensuring a high quality of output</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Serve as point of escalation for your team and take ownership of resolving challenges</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Provide career development and coaching for your team</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Provide support to capacity planning & resource management for the team</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Present strong and effective communication across all levels</li> </ul>   What you’ll bring:   <ul style="margin: 0.0pt; padding-left: 0.0pt;"> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Working experience in Agency, Trading Desks or Programmatic Tech Partners</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Actual Campaign execution experience with most of the local programmatic players as well as measurement providers</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Existing relationships with publishers, programmatic product partners, as well as data providers in the local market</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person</li> </ul> Minimum qualifications:   <ul style="margin: 0.0pt; padding-left: 0.0pt;"> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">5+ year's professional experience with digital media preferably within a media agency/trading desk</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Experience in Google Marketing Platform (DV360, CM, GA360), UAC/App Campaign experience,</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Experience in top AdTech & MarTech platforms.</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Experience in Client Decks, Programmatic Strategy, New Pitches, etc.</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Hands on experience and knowledge on programmatic platforms.</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Clear thought process & strategy to build on existing businesses.</li> <li style="font-family: 'times new roman', times, serif; font-size: 10pt; line-height: 116%; margin: 0pt 0pt 8pt 26.5pt; padding-left: 9.5pt;">Competent in all Microsoft office software</li> </ul> Life at WPP Media & Benefits  Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection.<div class="content-conclusion"> Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a> for more information on how we process the information you provide. </div>

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