Field Marketing Manager at ESO

<h3>How You’ll Support Our Mission</h3> <p>We are looking for a results-driven Field Marketing Manager to join our growing marketing team. In this role, you will be the engine behind ESO's regional and industry presence, owning the strategy and execution of field marketing programs, live events, trade shows, and digital&nbsp;webinar&nbsp;experiences that engage EMS, fire,&nbsp;and healthcare professionals at every stage of the buyer journey.&nbsp;</p> <p>You will collaborate closely with Sales, Demand Generation, and Product Marketing to develop programs that generate&nbsp;pipelines, accelerate opportunities, and strengthen ESO's brand in the market. This is a high-impact, high-visibility role for a marketer who loves being close to the customer and thrives in a dynamic, mission-driven environment.&nbsp;</p> <h3>What You’ll Do - the day to day</h3> <p><strong>Field Marketing</strong>&nbsp;</p> <ul> <li>Develop and execute regional field marketing plans aligned to Sales territories and revenue goals.&nbsp;</li> <li>Partner with regional sales leaders to&nbsp;identify&nbsp;and prioritize markets, segments, and tactics that drive&nbsp;pipeline.&nbsp;</li> <li>Track and report on field marketing ROI, pipeline contribution, and campaign performance against defined KPIs.&nbsp;</li> <li>Maintain and manage the field marketing budget, ensuring&nbsp;spend&nbsp;is&nbsp;optimized&nbsp;and accounted for.&nbsp;</li> </ul> <p><strong>Events &amp; Trade Shows</strong>&nbsp;</p> <ul> <li>Own end-to-end planning and execution of ESO's participation in national and regional industry conferences, trade shows, and sponsored events.&nbsp;</li> <li>Manage event&nbsp;logistics&nbsp;including venue selection, booth design and build, staffing, vendor relationships, shipping, and on-site coordination.&nbsp;</li> <li>Develop compelling event experiences and activations that drive booth traffic, generate leads, and reinforce ESO's brand positioning.&nbsp;</li> <li>Coordinate pre-event promotion, on-site engagement tactics, and post-event follow-up in collaboration with Sales and Demand Generation.&nbsp;</li> <li>Maintain a master events calendar and evaluate new event opportunities based on strategic fit and expected return.&nbsp;</li> </ul> <p><strong>Webinars &amp; Virtual Events</strong>&nbsp;</p> <ul> <li>Build and manage ESO's&nbsp;webinar&nbsp;program, from strategy and content planning through promotion, production, and post-event nurture.&nbsp;</li> <li>Partner with Product Marketing and subject matter experts to develop compelling&nbsp;webinar&nbsp;topics that address the needs of EMS and healthcare audiences.&nbsp;</li> <li>Manage&nbsp;webinar&nbsp;platforms, registration pages, and audience engagement tools to ensure seamless attendee experience.&nbsp;</li> <li>Analyze webinar performance data and continuously&nbsp;optimize for&nbsp;registrant conversion, attendance rates, and pipeline impact.&nbsp;</li> <li>Repurpose&nbsp;webinar&nbsp;content across other marketing channels including email, social, and the ESO content library.&nbsp;</li> </ul> <h3>What we are looking for</h3> <ul> <li>3+ years of B2B marketing experience, with at least 3 years focused on field marketing, event management, or demand generation.&nbsp;</li> <li>Demonstrated experience managing trade shows and corporate events from planning through post-event reporting.&nbsp;</li> <li>Hands-on experience building and running&nbsp;webinar&nbsp;programs using platforms such as ON24, Zoom Webinars, or similar.&nbsp;</li> <li>Strong project management skills with the ability to juggle multiple programs simultaneously and meet deadlines.&nbsp;</li> <li>Excellent written and verbal communication skills; comfort presenting to internal stakeholders and external audiences.&nbsp;</li> <li>Proficiency&nbsp;with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).&nbsp;</li> <li>Data-driven mindset with experience tracking, measuring, and reporting on marketing program performance.&nbsp;</li> <li>Ability to travel&nbsp;approximately 25–35% of the time for events and field activities.&nbsp;</li> </ul> <p><strong>Benefits &amp; Perks</strong></p> <ul> <li>Competitive health plans (medical, dental &amp; vision insurance)</li> <li>PTO (starting at 20 days) &amp; 12 Company holidays</li> <li>401(k) with company match</li> <li>Telemedicine service provided by ESO</li> <li>Health savings account (FSA, HSA, DCA)</li> <li>Employee Assistance Program (EAP)</li> <li>Peace of mind benefits such as life insurance, disability insurance, and worksite benefits.</li> <li>Paid parental leave, new child program &amp; flexible parental return-to-work options.</li> </ul> <p><strong>About ESO</strong></p> <p>ESO is a fast-paced, growing data, technology, and research company passionate about improving community health and safety through the power of data. We pioneer innovative, user-friendly software to meet the changing needs of today’s EMS agencies, fire departments, and hospitals. We’re small enough to be nimble and fun, but big enough to be a great place to work. We serve thousands of customers out of our offices across the US, Canada and Northern Ireland.&nbsp;</p> <p>&nbsp;Are you ready to Make a Difference? At ESO, we believe in bringing your true self to work every single day. If you don’t match all the qualifications on the job description, we encourage you to apply anyway! We are looking for passionate, innovative, and authentic people to help drive our mission.&nbsp;</p> <p>All offers are contingent upon a successful background check.</p> <p>&nbsp;</p> <p>ESO is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity and affirmative action employer. We invite you to consider opportunities at ESO regardless of your gender; gender identity; gender reassignment; age; religion; race; national origin; political affiliation; sexual orientation; disability; veteran status; or other non-merit factor.&nbsp;&nbsp;</p><div class="content-conclusion"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Applicant Privacy Notice – please click here to review the <a href="https://acrobat.adobe.com/id/urn:aaid:sc:va6c2:5945f5be-34b7-4056-af9b-e0f14e24cf6c" target="_blank">privacy policy</a>&nbsp;which details how your data is collected, used and protected.</span></p></div>