Search Engine Marketing (SEM) Associate at Xometry

<div class="content-intro"><p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">SEM Associates at Thomas Marketing Services execute and drive integrated search engine marketing strategies across both SEO and PPC for our B2B clients in the industrial and manufacturing space. This role owns the day-to-day execution and strategic optimization of client SEM programs, ensuring strong performance across organic and paid search channels.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Working alongside a team of SEM professionals, Client Services, and Production leadership, SEM Associates help deliver high-quality keyword research, technical SEO, on-page optimization, paid media campaign execution, and performance reporting. This role requires analytical thinking, comfort with marketing technology platforms, and the ability to manage multiple client programs while delivering actionable recommendations.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>What you’ll be doing as our SEM Associate</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Execute integrated SEO and PPC strategies for assigned client accounts</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Conduct keyword research to identify high-opportunity keyword groups and optimization strategies</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Monitor client website technical performance and recommend improvements to support SEO best practices</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Implement on-page optimizations, including metadata updates, schema, and content publishing support</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Build, optimize, and maintain Google Ads and LinkedIn Ads campaigns to drive performance KPIs</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Audit existing paid media accounts and identify optimization opportunities</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Monitor web analytics dashboards and reporting tools; deliver regular insights and recommendations</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Assess user flow and conversion performance across SEO and PPC efforts</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Recommend budget, bidding, targeting, and ad creative optimizations to improve paid media results</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Communicate performance insights and strategic recommendations to internal teams and Client Services</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Occasionally join client calls to support strategic discussions and reinforce recommendations</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Stay up-to-date on SEM industry trends, platform updates, and algorithm changes</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>What you bring to our team</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● 2+ years of experience in search marketing or digital marketing</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Working knowledge of both SEO and PPC best practices</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Experience executing Google Ads campaigns and SEO optimization initiatives</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Proficiency in Google Analytics (GA4), Google Tag Manager, Google Search Console, and Looker Studio; certifications preferred</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Strong analytical and written English communication skills</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Ability to manage multiple accounts and priorities in a fast-paced environment</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Curiosity and motivation to stay current with SEM trends and innovations</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Some nice-to-have experience</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● B2B and/or industrial/manufacturing industry knowledge</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Agency experience</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Experience with SEM tools such as SEMrush, Ahrefs, Screaming Frog, and more</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Experience with HubSpot and WordPress</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">● Google Ads and/or Google Analytics certifications</span></p> <p><span style="text-decoration: underline; font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Please submit your resume in English.</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">#LI-Remote</span></p><div class="content-conclusion"><p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.</span></p></div>