Advertising Specialist [ Google Ads, Performance Max (PMax) ] at Reolink

<div class="content-intro"><p><strong>Reolink</strong>, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.<br>Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.</p></div><ul> <li style="font-weight: bold;"><strong>Performance Marketing Specialist (Google &amp; Video Focus)</strong></li> <li> <p><strong>5 Work Days Per Week</strong></p> </li> </ul> <ul> <li style="font-weight: bold;"><strong>Office Near Tai Seng MRT, Singapore</strong></li> <li style="font-weight: bold;"> <p><strong>Medical Benefits Provided&nbsp;</strong></p> </li> </ul> <ul> <li style="font-weight: bold;"> <p><strong>Entitled to Yearly Bonus &amp; Performance Bonus&nbsp;</strong></p> </li> </ul> <p><span style="text-decoration: underline;"><strong></strong></span></p> <h2 data-path-to-node="3">Requirements</h2> <ul data-path-to-node="4"> <li> <p data-path-to-node="4,0,0"><strong data-path-to-node="4,0,0" data-index-in-node="0">Education:</strong> Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.</p> </li> <li> <p data-path-to-node="4,1,0"><strong data-path-to-node="4,1,0" data-index-in-node="0">Experience:</strong> Minimum 5 years of hands‑on experience in advertising operations, with a <strong data-path-to-node="4,1,0" data-index-in-node="85">heavy, specialized focus on Google ecosystem advertising (Search, Performance Max, and YouTube)</strong>. Experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.</p> </li> <li> <p data-path-to-node="4,2,0"><strong data-path-to-node="4,2,0" data-index-in-node="0">Platform Proficiency:</strong></p> <ul data-path-to-node="4,2,1"> <li> <p data-path-to-node="4,2,1,0,0"><strong data-path-to-node="4,2,1,0,0" data-index-in-node="0">Core Expertise:</strong> Deep, hands-on mastery of <strong data-path-to-node="4,2,1,0,0" data-index-in-node="42">Google Ads</strong>—specifically advanced Search campaign architectures, Performance Max (PMax) asset group optimization, and YouTube video ad funnels.</p> </li> <li> <p data-path-to-node="4,2,1,1,0"><strong data-path-to-node="4,2,1,1,0" data-index-in-node="0">Secondary Platforms:</strong> Familiarity with TikTok Ads, Ocean Engine, and a <em data-path-to-node="4,2,1,1,0" data-index-in-node="70">minor/supporting</em> working knowledge of Meta Ads.</p> </li> </ul> </li> <li> <p data-path-to-node="4,3,0"><strong data-path-to-node="4,3,0" data-index-in-node="0">Analytical Skills:</strong> Strong data analysis skills with advanced familiarity with Excel/Google Sheets, attribution tracking, and analytics tools to evaluate multi-channel performance.</p> </li> <li> <p data-path-to-node="4,4,0"><strong data-path-to-node="4,4,0" data-index-in-node="0">Mindset &amp; Execution:</strong> Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple complex campaigns and projects in a fast‑paced environment.</p> </li> <li> <p data-path-to-node="4,5,0"><strong data-path-to-node="4,5,0" data-index-in-node="0">Collaboration:</strong> Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.</p> </li> </ul> <h2 data-path-to-node="6">Key Responsibilities</h2> <ul data-path-to-node="7"> <li> <p data-path-to-node="7,0,0"><strong data-path-to-node="7,0,0" data-index-in-node="0">Strategic Budget Management:</strong> Develop and execute annual advertising strategies with a heavy emphasis on Google search and video channels, manage monthly advertising budgets, and ensure strict ROI and performance targets are consistently achieved.</p> </li> <li> <p data-path-to-node="7,1,0"><strong data-path-to-node="7,1,0" data-index-in-node="0">Google Ecosystem Mastery (Primary Focus):</strong> Oversee day‑to‑day operations with a core concentration on <strong data-path-to-node="7,1,0" data-index-in-node="101">Google Ads</strong>, driving advanced optimization for <strong data-path-to-node="7,1,0" data-index-in-node="147">Search campaigns</strong>, scaling <strong data-path-to-node="7,1,0" data-index-in-node="173">Performance Max (PMax)</strong> strategies, and managing high-impact <strong data-path-to-node="7,1,0" data-index-in-node="233">YouTube advertising</strong> campaigns (covering setup, audience targeting, asset optimization, and A/B testing).</p> </li> <li> <p data-path-to-node="7,2,0"><strong data-path-to-node="7,2,0" data-index-in-node="0">Multi-Platform Operations (Minor Focus):</strong> Maintain foundational oversight of secondary and emerging platforms (including TikTok Ads, Ocean Engine, and light maintenance on Meta Ads) as secondary traffic sources.</p> </li> <li> <p data-path-to-node="7,3,0"><strong data-path-to-node="7,3,0" data-index-in-node="0">Data-Driven Analysis &amp; Reporting:</strong> Conduct in‑depth analysis of campaign performance and key funnel metrics across Google properties; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.</p> </li> <li> <p data-path-to-node="7,4,0"><strong data-path-to-node="7,4,0" data-index-in-node="0">Creative &amp; Landing Page Collaboration:</strong> Collaborate closely with creative, content, and product teams to guide video ad concepts for YouTube, asset groups for PMax, and support landing page optimization for maximum campaign effectiveness.</p> </li> <li> <p data-path-to-node="7,5,0"><strong data-path-to-node="7,5,0" data-index-in-node="0">Market Trends &amp; Adaptation:</strong> Stay informed of industry trends, Google algorithm/policy updates, and competitor activities; proactively adjust strategies and explore new Google advertising features and formats.</p> </li> </ul> <p><span style="text-decoration: underline;"><strong></strong></span></p>