Digital Analytics & CRO Consultant at WPP Media

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>About Choreograph</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data, and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. Our team of thinkers, builders, creators, and problem solvers are over 1,000 strong, across 20 markets around the world. As an Senior SEO Consultant, you will operate within this innovative ecosystem, leveraging data and technology to drive impactful client solutions.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Role Summary and Impact</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">We are looking for a skilled Digital Analytics &amp; CRO Consultant to lead projects for our high-profile clients. We offer a dynamic work environment where collaboration and innovative digital marketing solutions are at the forefront.&nbsp;</span><br><br></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Key Responibilities</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Proficiency in developing and conveying CRO and Digital Analytics strategies in simple terms.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Ability to independently draft detailed requirements/implementation documents.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Clear and proper communication of technical activities to developers.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Daily use of Adobe Analytics and Adobe Target.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Daily use of Google Analytics 4, Google Tag Manager, and familiarity with technical implementation as well as data analysis.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Daily use of tools for user experience intelligence (Contentsquare, Hotjar, Clarity, Lucky Orange…).</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Daily use of tools for experimentation and personalization (VWO, AB Tasty, Optimizely, Dynamic Yield, Convert…)</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Understanding and ability to explain basic concepts of inferential and Bayesian statistics.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Hands-on experience with Javascript, HTML, CSS.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Requirements</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">A clear inclination for continuous learning.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Knowledge of UX/UI principles and best practices.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Fluent English language skills, both spoken and written.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Fluent Italian language skills, both spoken and written.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Great attention to detail.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Creative problem-solving and thinking outside the box.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Effective time management with the ability to balance competing priorities.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Strong presentation abilities and a commitment to providing excellent customer service.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Strong organizational abilities.</span><br><br></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Considered as a plus</span><br><br></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Experience with niche digital analytics tools (Piwik Pro, Piano Analytics...)</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Experience with data visualization tools (Looker Studio, Tableau, Power BI…)</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Experience with Data Analysis in Python or R.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Experience with a Consent Management Platform and/or with common technical privacy issues.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Daily use of Adobe Analytics and Adobe Target.</span></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Life at WPP Media &amp; Benefits</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">While we appreciate all applications received, only those candidates selected for an interview will be contacted.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">#LI-Promoted</span></p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>