Events & Community Manager at Knit

New York CityFull-timeMarketingPosted 6 days ago

About the Role

<div style="border: 5px solid #124749; padding: 24px; font-family: Arial, Helvetica, sans-serif; color: #111111; line-height: 1.5;"> <p style="margin: 0 0 16px 0;"><img style="float: right; max-width: 100%;" src="https://media.licdn.com/dms/image/v2/D560BAQEQFpdZUBcwCA/company-logo_200_200/company-logo_200_200/0/1726245780832/goknit_logo?e=1783555200&v=beta&t=7Xgn8jsTG165RRtnfWnk65ZRpCKBV6sTmxS4p6QoCf0" alt="" width="65"></p> <h2 style="margin: 0;"><span style="color: rgb(67, 147, 135);">Who We're Looking For...</span></h2> <p><strong>Title: </strong>Events & Community Manager<br><strong>Department: </strong><span data-rich-links="{"dde_di":"kix.6nr138vegig1","dde-fdv":"Go-To-Market","dde-sii":"dropdownItem.bla9meqchlqw","ddefe-ddi":{"cv":{"op":"set","opValue":[{"di-id":"dropdownItem.doibpogylrzm","di-v":"General & Admin","di-dv":"General & 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Options","type":"dropdown"}">Go-To-Market<br></span><strong>Team: </strong><span data-rich-links="{"dde_di":"kix.dk1eb0y0z91v","dde-fdv":"Marketing","dde-sii":"dropdownItem.x13vvss7qa3x","ddefe-ddi":{"cv":{"op":"set","opValue":[{"di-id":"dropdownItem.x13vvss7qa3x","di-v":"Marketing","di-dv":"Marketing","di-ts":{"ts_bd":false,"ts_fs":11,"ts_ff":"Arial","ts_it":false,"ts_sc":false,"ts_st":false,"ts_tw":400,"ts_un":false,"ts_va":"nor","ts_bgc2":{"clr_type":0,"hclr_color":"#e8eaed"},"ts_fgc2":{"clr_type":0,"hclr_color":"#000000"},"ts_bd_i":false,"ts_fs_i":false,"ts_ff_i":false,"ts_it_i":false,"ts_sc_i":false,"ts_st_i":false,"ts_un_i":false,"ts_va_i":false,"ts_bgc2_i":false,"ts_fgc2_i":false},"di-cv":{"dicv_v":0,"dicv_ft":0}},{"di-id":"dropdownItem.ramwvzdsmo61","di-v":"Product Marketing","di-dv":"Product 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Ops","di-dv":"People Ops","di-ts":{"ts_bd":false,"ts_fs":11,"ts_ff":"Arial","ts_it":false,"ts_sc":false,"ts_st":false,"ts_tw":400,"ts_un":false,"ts_va":"nor","ts_bgc2":{"clr_type":0,"hclr_color":"#e8eaed"},"ts_fgc2":{"clr_type":0,"hclr_color":"#000000"},"ts_bd_i":false,"ts_fs_i":false,"ts_ff_i":false,"ts_it_i":false,"ts_sc_i":false,"ts_st_i":false,"ts_un_i":false,"ts_va_i":false,"ts_bgc2_i":false,"ts_fgc2_i":false},"di-cv":{"dicv_v":0,"dicv_ft":0}},{"di-id":"dropdownItem.vcptofmx2kwj","di-v":"Talent Acquisition","di-dv":"Talent Acquisition","di-ts":{"ts_bd":false,"ts_fs":11,"ts_ff":"Arial","ts_it":false,"ts_sc":false,"ts_st":false,"ts_tw":400,"ts_un":false,"ts_va":"nor","ts_bgc2":{"clr_type":0,"hclr_color":"#e8eaed"},"ts_fgc2":{"clr_type":0,"hclr_color":"#000000"},"ts_bd_i":false,"ts_fs_i":false,"ts_ff_i":false,"ts_it_i":false,"ts_sc_i":false,"ts_st_i":false,"ts_un_i":false,"ts_va_i":false,"ts_bgc2_i":false,"ts_fgc2_i":false},"di-cv":{"dicv_v":0,"dicv_ft":0}},{"di-id":"dropdownItem.lsxxcyf30k8w","di-v":"GRC","di-dv":"GRC","di-ts":{"ts_bd":false,"ts_fs":11,"ts_ff":"Arial","ts_it":false,"ts_sc":false,"ts_st":false,"ts_tw":400,"ts_un":false,"ts_va":"nor","ts_bgc2":{"clr_type":0,"hclr_color":"#e8eaed"},"ts_fgc2":{"clr_type":0,"hclr_color":"#000000"},"ts_bd_i":false,"ts_fs_i":false,"ts_ff_i":false,"ts_it_i":false,"ts_sc_i":false,"ts_st_i":false,"ts_un_i":false,"ts_va_i":false,"ts_bgc2_i":false,"ts_fgc2_i":false},"di-cv":{"dicv_v":0,"dicv_ft":0}}]}},"ddefe-t":"Teams","type":"dropdown"}">Marketing<br></span><strong>Reports To: </strong>Director of Growth Marketing <br><strong>Supervisory Responsibility:</strong> This role currently does not have direct reports.<br><strong>FLSA Classification:</strong> Exempt or Non-Exempt<br><strong>Travel: </strong>This role will be expected to travel for Knit marketing and community events as required, likely as frequent as once a month. Note, Knit US does a US All Team Summit in-person once per year.<br><strong>Location:</strong> Knit is NYC-based and US-remote friendly with team members across the country. Our standard business operating hours are Monday - Friday 9am - 5pm EST.</p> <h2 style="margin: 0;"><span style="color: rgb(67, 147, 135);">A Little About Us...</span></h2> <p><a href="https://goknit.com/"><strong>Knit</strong></a> <span style="color: rgb(0, 0, 0);">is the AI-native research agency. We help the world's most iconic brands make confident decisions through deep customer understanding. Knit pairs our AI-native tooling with world-class researchers to run quant and qual at scale - delivering executive, decision-ready insights to inform billion dollar decisions. Teams at Amazon, Mars, T-Mobile, Paramount, McCormick, Nestle, Medtronic and 100+ others trust Knit to bring real customer voices into their biggest decisions.</span></p> <p><span style="color: rgb(0, 0, 0);">Knit recently closed its Series B, raising $60M+ to date. Our team of ~80 is US remote friendly, with headquarters in our NYC midtown office. Our team is built with operating talent from Kantar, Ipsos, Deloitte, and unicorn startups. </span></p> <p><span style="color: rgb(0, 0, 0);"><em>Come build with us! </em></span></p> <hr> <h2 style="margin: 0;"><span style="color: rgb(67, 147, 135);">Overview</span></h2> <p>Knit is looking for a strategic field and community marketer to build a real, ongoing relationship between Knit and the market researcher community, not just run a good conference booth. This role owns our conference presence (using an already-repeatable playbook), designs and runs regional roadshows, and builds an always-on virtual community for market researchers, so Knit's brand presence in the industry doesn't reset to zero between events.</p> <p>This role will partner closely with Marketing Operations & Campaigns and demand generation team on logistics like lead tracking and follow-up, but your mandate is building community, advocacy, and differentiated in-person/virtual programming, not campaign execution or systems administration.</p> <h2 style="margin: 0;"><span style="color: rgb(67, 147, 135);">What You'll Own:</span></h2> <ul> <li> <p><strong>Conferences & Regional Roadshows</strong></p> <ul> <li>Execute Knit's conference presence using our established playbook; reliable and on-brand, without needing to reinvent logistics each time</li> <li>Plan and run regional roadshows in partnership with Product Marketing, featuring thought leadership, product showcases, customer stories, and networking</li> <li>Adapt programming to each local market, no copy-pasting a generic or US-centric format into other regions</li> <li>Design in-person touchpoints specifically aimed at reaching Fortune 500 / target ICP accounts, not just general conference foot traffic</li> </ul> <p><strong>Community & Content-Led Programming</strong></p> <ul> <li>Build and run an ongoing virtual community for market researchers; a reason for our audience to stay engaged between events vs just a mailing list</li> <li>Design content-led community formats anchored in Knit's proprietary data and strategic topics, beyond generic conference dinners and panels toward something differentiated</li> <li>Partner with product marketing and thought leadership owners to source the data and points of view that anchor community programming</li> </ul> <p><strong>Customer Advocacy </strong></p> <ul> <li>Build and nurture relationships with customers who can serve as advocates: speakers, references, case study participants, and community contributors</li> <li>Identify and cultivate customer stories to feature across roadshows, the virtual community, and other programming in partnership with Product Marketing</li> </ul> <p><strong>Cross-Functional Partnership</strong></p> <ul> <li>Partner with the Marketing Operations & Campaigns Manager on lead capture, tracking, and follow-up logistics for events</li> <li>Work with sales and CS to identify which accounts and customers to prioritize for advocacy work and in-person touchpoints</li> </ul> </li> </ul> <h2 style="margin: 0;"><span style="color: rgb(67, 147, 135);">Who You Are:</span></h2> <p><strong>Required Skills & Experiences</strong></p> <ul> <li>Experience building or running a community program (virtual community, membership program, always-on advocate network), not just executing one-off event logistics</li> <li>A track record designing content-led event formats, comfortable using proprietary data or a point of view to drive engagement rather than defaulting to standard panels/dinners</li> <li>Field marketing experience running programs across different regions, with real cultural/local sensitivity rather than one reused template</li> <li>Customer marketing or advocacy experience: comfortable building 1:1 relationships with customers and turning them into champions</li> <li>A strategic thinker who can operate with some ambiguity and build new formats, not just execute a checklist</li> <li>Comfortable partnering with an operations/campaigns function on logistics without owning those systems yourself</li> <li>Bonus: Experience in the market research / insights industry, or familiarity with its conference circuit (Quirks, IIeX, etc.)</li> </ul> <p><strong>What Success Looks Like</strong></p> <ul> <li>The virtual community has active, returning members between events, not just event-day attendance</li> <li>Conference execution runs smoothly off the existing playbook, freeing up time for strategic programming rather than logistics firefighting</li> <li>Regional roadshows feel impactful and relevant, and are a successful Knit owned initiative</li> <li>Target ICP accounts have real in-person touchpoints with Knit that build authentic relationships</li> <li>A growing, visible pipeline of customer advocates: speakers, references, case studies</li> </ul> <hr> <h2 style="margin: 0;"><span style="color: rgb(67, 147, 135);">Perks & Benefits:</span></h2> <p><span style="color: rgb(0, 0, 0);">Upon joining the Knit team, you will receive:</span></p> <ul> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Competitive Salary + Commission (for applicable roles)</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Equity Options</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Healthcare (Medical, Dental, and Vision)</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Additional Coverage</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Company Laptop</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">One-time Onboarding Technology Stipend</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">401(k) with Company Match</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Flexible Time-Off</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">Hybrid Working</span></li> <li style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);">and more...</span></li> </ul> <h2 style="margin: 0;"><span style="color: rgb(67, 147, 135);">Salary</span></h2> <p>In accordance with New York pay transparency requirements, the salary range for this role is $125,000 - $145,000. Final compensation will be determined based on the candidate’s level, experience, and qualifications upon joining Knit.</p> <hr> <h2 style="margin: 0;"><span style="color: rgb(67, 147, 135);">Our Company Values</span></h2> <h3><span style="color: rgb(18, 71, 73);">We are the Championship Team. This means we:</span></h3> <h3><span style="color: rgb(67, 147, 135);">Are 1% Better Every Day</span></h3> <p><span style="color: rgb(0, 0, 0);">We approach situations with a growth mindset and ask "How can we make the business better?" and "What would it take?"</span></p> <h3><span style="color: rgb(67, 147, 135);">Play to Win</span></h3> <p><span style="color: rgb(0, 0, 0);">We set audacious goals and push ourselves to achieve them with a bias towards action. When we see a need, we take initiative, and hold ourselves accountable to seeing it through. </span></p> <h3><span style="color: rgb(67, 147, 135);">Keep the Main Thing the Main Thing</span></h3> <p><span style="color: rgb(0, 0, 0);">Identify what has the biggest impact and prioritize focusing on it. </span></p> </div><div class="content-conclusion"><p>Knit Privacy Policy <a href="https://goknit.com/privacy-policy" target="_blank">here.</a></p> <p>CCPA disclosure <a href="https://goknit.com/notice-at-collection" target="_blank">here</a>. </p></div>

About the Role

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