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WPP Media

Linear Planner at WPP Media

Rome, ItalyFull-timeMedia Management & DeliveryPosted 22 days ago
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About the Role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong><span data-contrast="auto">Role Summary and Impact</span></strong><span data-ccp-props="{}">&nbsp;</span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">The&nbsp;<strong>Linear Planner </strong>&nbsp;will support the team in the creation and optimization of effective offline media plans (TV, Print, Radio), based on in-depth analysis and clear objectives. This role is key in supporting reporting activities and developing data-driven competitive analyses. We are looking for an individual with a sharp analytical mind, eager to learn and develop their skills within a leading media agency.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong><span data-contrast="auto">Key&nbsp;Responsibilities</span></strong><span data-ccp-props="{}">&nbsp;</span></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Collaborate in the planning and management of offline media campaigns, adhering to guidelines provided by the Manager.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Collect and process data for competitive analysis, identifying market trends and opportunities.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Actively utilize specific media planning tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox for plan development.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Support the preparation of detailed reports on campaign performance and budget allocation.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Coordinate internally with relevant teams (e.g., creative agencies) for material collection and space management.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Actively participate in team meetings and strategic alignment sessions, contributing insights and observations.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong><span data-contrast="auto">Requirements</span></strong><span data-ccp-props="{}">&nbsp;</span></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Minimum of 3 years of experience in media planning (preferably within a Media Agency), with a focus on offline media.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Crucial knowledge of TV planning; familiarity with Print and Radio will be considered a plus.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Good working knowledge and proficiency with industry tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Sharp analytical mindset, precision, and meticulous attention to detail.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Strong propensity for teamwork and collaboration.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Proactive attitude, eagerness to learn, and a desire to develop new skills.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Bachelor's degree or equivalent cultural background.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Very Good command of English (written and spoken).</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Excellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong><span data-contrast="auto">Life at WPP Media &amp; Benefits</span></strong><span data-ccp-props="{}">&nbsp;</span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span data-contrast="auto">Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and&nbsp;we’re&nbsp;just as committed to employee growth as we are to&nbsp;responsible&nbsp;media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the&nbsp;cutting edge&nbsp;of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events&nbsp;showcasing&nbsp;team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</span><span data-ccp-props="{}">&nbsp;</span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span data-contrast="auto">WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to&nbsp;particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span><span data-ccp-props="{}">&nbsp;</span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span data-contrast="auto">We believe the best work happens when&nbsp;we're&nbsp;together, fostering creativity, collaboration, and connection.&nbsp;</span><span data-contrast="auto">That's&nbsp;why&nbsp;we’ve&nbsp;adopted a hybrid approach. If you&nbsp;require&nbsp;accommodations&nbsp;or flexibility, please discuss this&nbsp;with the hiring team during the interview process.</span><span data-ccp-props="{}">&nbsp;</span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span data-contrast="auto">While we appreciate all applications received, only those candidates selected for an interview will be contacted.</span><span data-ccp-props="{}">&nbsp;</span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span data-contrast="auto">#LI-Promoted</span><span data-ccp-props="{}">&nbsp;</span></span></p> <p>&nbsp;</p> <p>&nbsp;</p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>

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