Manager, Integrated B2B Marketing at Consumer Reports

Yonkers, New YorkFull-timeBrand LicensingPosted about 1 month ago

About the Role

<div class="content-intro"><h2>WHO WE ARE</h2> Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all. CR is known for our rigorous testing and trusted ratings on thousands of products and services.  We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year. We leverage our evidence-based approach to advocate for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices.    Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match. <a href="https://www.consumerreports.org/cro/careers/landing-page/index.htm">Learn more about how CR advocates on behalf of our employees.</a></div>OVERVIEW Consumer Reports B2B integrated marketing team is expanding how we bring our trusted expertise to businesses through data, insights, licensing, and strategic partnerships.  The Manager, Integrated B2B Marketing is a collaborative marketer who can help grow our commercial offerings by creating compelling marketing programs, supporting sales, and strengthening Consumer Reports' position as a trusted partner for business.  Reporting to the Director, Integrated B2B Marketing you’ll be a key member of our  growing B2B marketing organization. As the primary marketing partner for Consumer Reports Data Intelligence (CRDI), you'll lead marketing initiatives that support the growth of our automotive data and intelligence business. You'll also contribute to broader integrated marketing efforts that elevate Consumer Reports through thought leadership, events, executive visibility, digital marketing, and compelling storytelling across multiple commercial business lines. This role is ideal for someone who enjoys balancing strategy with execution, is energized by building new capabilities, and thrives in a collaborative environment where no two days are the same. This position is hybrid, with regular opportunities for in-person collaboration, planning sessions, customer meetings, industry conferences, and team gatherings. Candidates should be located within commuting distance of New York City and able to travel to the office as business needs. How You’ll Impact the Mission This role helps build and execute integrated marketing programs that strengthen CR’s  position in the marketplace while supporting business growth across our B2B  portfolio. Working closely with business leaders, sales teams, and cross-functional partners, you'll transform business objectives for our auto data and intelligence business and more into marketing strategies that create awareness, generate demand, and deepen customer relationships.  You will: <h2>Lead Marketing for Consumer Reports Data Intelligence</h2> <ul> <li>Partner with the Director of Licensing and Advisory Services (CRDI) by serving as the primary marketing partner for the CRDI business, collaborating with sales, product, research, and leadership teams to bring Consumer Reports' automotive data and intelligence solutions to market.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop integrated marketing plans that support business and revenue objectives.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Create presentations, sales collateral, customer communications, and marketing assets.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop email campaigns, newsletters, and nurture programs.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Maintain and optimize website content and digital experiences.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Plan and execute webinars, workshops, customer events, and conference marketing.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop organic marketing initiatives that increase awareness and engagement.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Support paid marketing initiatives when appropriate.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Coordinate marketing initiatives from concept through execution.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Measure campaign performance and recommend opportunities for optimization.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Identify new opportunities to strengthen the market position of Consumer Reports Data Intelligence products.</li> </ul> <h2>Build Consumer Reports' Integrated B2B Marketing Function</h2> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with the Director, Integrated B2B Marketing to grow Consumer Reports' B2B marketing capabilities and strengthen our presence across multiple business lines.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop thought leadership content that showcases Consumer Reports' expertise.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Help shape LinkedIn strategy, editorial planning, and executive visibility.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Support conferences, webinars, customer events, and executive speaking engagements.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop integrated campaigns that support Consumer Reports' commercial businesses.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Assist with messaging, positioning, and go-to-market planning.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Coordinate cross-functional marketing initiatives across internal stakeholders.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Help identify new opportunities to elevate Consumer Reports' commercial brand.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Contribute to annual marketing planning, campaign development, and strategic initiatives.</li> </ul> ABOUT YOU <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">You have the experience. Five to ten years of experience in marketing, some B2B preferred.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">You’ve developed  integrated marketing programs that support sales and business growth.</li> <li>You have outstanding writing, storytelling, and presentation development skills.You have created email campaigns, newsletters, website content, and sales enablement materials.You have familiarity with LinkedIn marketing and organic social media strategy.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">You bring working knowledge of digital marketing including, analytics, marketing automation, and paid media.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">You have strong project management skills with the ability to manage multiple priorities.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">You are an excellent communicator and take a collaborative approach to working across teams.</li> </ul> You’ll Be Our Top Pick If: <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">You have experience in the automotive industry.</li> <li>You have experience marketing data, analytics, SaaS, research, or technology products.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">You have supported executive thought leadership, customer events, webinars, or conferences.</li> </ul> FAIR PAY AND A JUST WORKPLACE At Consumer Reports, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation.The target salary range for this position is $140K $150K. It is anticipated that most qualified candidates will fall near the middle of this range. Compensation for the successful candidate will be informed by the candidate’s particular combination of knowledge, skills, competencies, and experience.  Consumer Reports has three locations: Yonkers, NY, Washington, DC and Colchester, CT. We are registered to do business in and can only hire from the following states and federal district: Arizona, California, Connecticut, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Texas, Vermont, Virginia and Washington, DC.  <div class="content-conclusion">Consumer Reports is an equal opportunity employer and does not discriminate in employment on the basis of actual or perceived race, color, creed, religion, age, national origin, ancestry, citizenship status, sex or gender (including pregnancy, childbirth, related medical conditions or lactation), gender identity and expression (including transgender status), sexual orientation, marital status, military service or veteran status, protected medical condition as defined by applicable state or local law, disability, genetic information, or any other basis protected by applicable federal, state or local laws.  Consumer Reports will provide you with any reasonable assistance or accommodation for any part of the application and hiring process.</div>

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