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Movers+Shakers

Influencer Marketing Manager (Freelance) at Movers+Shakers

New York, NY Full-timeINFLUENCERPosted about 1 month ago
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About the Role

<p>We’re looking for a <strong>Freelance Influencer Marketing Manager</strong> to identify, recruit, and coordinate talent for our social-first campaign work (organic, paid, and always on). This is a remote Freelance opportunity that may vary in weekly hours on one or more client accounts.</p> <p><strong>RESPONSIBILITIES:</strong></p> <p><strong>Creator Sourcing &amp; Talent Management</strong></p> <ul> <li>End-to-end creator management inclusive of identifying, recruiting and outreaching to talent, managing contract negotiations/redlines, budgets, content review and guiding influencers/creators with their deliverables</li> <li>Build and cultivate relationships with creators, influencers, managers, and agents</li> <li>Source UGC and creator talent using platforms like IMAI and your professional network</li> <li>Maintain a vetted, organized creator roster across paid organic social needs</li> <li>Match creators to briefs based on brand, tone, platform, and content requirements</li> <li>Build positive, professional relationships with creators to support long-term collaboration</li> <li>Support our internal “Movers+Creators” program which houses creators across various areas that M+S will tap into for quick turnaround programs</li> </ul> <p><strong>Creator Communication &amp; Coordination</strong></p> <ul> <li>Manage all creator communication end-to-end, including:</li> <ul> <li>Outreach and onboarding</li> <li>Brief delivery and clarification</li> <li>Deadlines and deliverable expectations</li> <li>Follow-ups and reminders</li> </ul> <li>Ensure creators clearly understand briefs, content requirements, and brand guidelines</li> <li>Proactively flag risks, delays, or misalignment to internal teams</li> <li>Coordinate product samples as needed</li> </ul> <p><strong>Deliverables, Deadlines &amp; Quality Control</strong></p> <ul> <li>Responsive to the unpredictable 24/7 nature of social media campaign execution</li> <li>Set and manage creator deliverables, timelines, and submission requirements</li> <li>Ensure accurate tracking of creator activity, deliverables, and performance data.</li> <li>Monitor content to ensure assets are:</li> <ul> <li>Complete</li> <li>High-quality</li> <li>On-brief</li> <li>Delivered on time</li> </ul> <li>Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed</li> <li>Ensure creators submit footage in the correct formats and specs for paid and organic use</li> </ul> <p><strong>Contracts, Invoicing &amp; Asset Tracking</strong></p> <ul> <li>Coordinate creator contracts, usage terms, and approvals</li> <li>Ensure invoicing details are clear, accurate, and submitted on time</li> <li>Track asset delivery status and usage rights across paid and organic channels</li> <li>Partner with internal teams to ensure assets are stored, labeled, and accessible</li> </ul> <p><strong>Cross-Functional Collaboration</strong></p> <ul> <li>Collaborate and work cross-functionally with Creative, Strategy, Production and Business Partnership teams to ensure influencer initiatives are aligned with wider campaign and client goals.&nbsp;</li> <li>Ensure creator outputs align with strategic intent, brand voice, and platform needs</li> </ul> <p><strong>Trends &amp; Culture</strong></p> <ul> <li>Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on TikTok and FTC compliance requirements</li> <li>Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations</li> <li>Contribute to team brainstorms and creative campaign ideation</li> </ul> <p><strong>Required Skills &amp; Qualifications</strong></p> <ul> <li>Experience managing influencer &amp; creator partnerships of all following sizes</li> <li>Strong organizational and project management skills</li> <li>Clear, confident written communication</li> <li>Familiarity with short-form video content (TikTok, Reels, Shorts)</li> <li>Ability to manage multiple creators and deadlines simultaneously</li> </ul> <p><strong>QUALIFICATIONS</strong></p> <ul> <li>5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns</li> <li>Experience working with a wide variety of creators &amp; influencers across a variety of categories (from nano creators to Macro creators)</li> <li>Strong organizational skills with attention to detail and follow-through</li> <li>Ability to manage multiple timelines, campaigns, and creator relationships simultaneously</li> <li>Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments</li> <li>Clear written and verbal communication skills, particularly in creator-facing contexts</li> <li>Ability to collaborate effectively across teams and support senior leaders</li> <li>Deep passion for TikTok; experience with TikTok influencers a big plus but not required</li> <li>Passion for delighting clients and going above &amp; beyond&nbsp;</li> <li>Keen eye for detail with the foresight to think about the bigger picture</li> <li>Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry</li> <li>Spreads joy!</li> </ul> <p>&nbsp;</p>