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User Acquisition Specialist at Skillz
Bengaluru, Karnataka, IndiaFull-timeUser Acquisition Posted 3 months ago
Apply with PipelineAbout the Role
<h3><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Join Skillz and Level Up Your Career!</span></h3>
<p><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Are you ready to take your career to the next level? Join Skillz, the first publicly-traded mobile esports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide. Skillz is revolutionizing the gaming industry, providing the ultimate platform for competitive mobile games. By fostering social competition within games, Skillz empowers developers to create multi-million dollar franchises while connecting players through fair, enjoyable, and meaningful competition.</span></p>
<p><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">At Skillz, we firmly believe that everyone is born with unique skills and deserves to experience an epic win. We understand the thrill of achievement and the satisfaction of overcoming challenges. That's why we passionately champion game developers and players alike, empowering them to unleash their full potential through the power of competition.</span></p>
<h3><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Life @ Skillz</span></h3>
<ul>
<li style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);"><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we’re not just building products—we’re creating value and making a difference in the world. Collaboration, ownership, and passion fuel everything we do.</span></li>
<li style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);"><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes Insurance coverage for medical expenses for both you and your family [Spouse, Children and Parents]. Additionally, take advantage of tax benefit options Flexi benefits, PF & NPS.</span></li>
<li style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);"><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Perks: We believe in enhancing your work experience. We offer competitive paid time off. Unused paid leaves are encashable at the end of service. Stay energized with daily meal reimbursements and enjoy free snacks at the office. Twice a month, step away from your screen and connect with your squad through fun team activities like happy hours, bowling, escape rooms, movie nights, and more. Work hard, play harder!</span></li>
</ul>
<h3><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Why Skillz?</span></h3>
<ul>
<li style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);"><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Pioneers of Skill-Based Competition: Skillz is not just any company in the gaming industry; we are the pioneers of skill-based competition, partnered with industry titans like UFC, NFL, T-Mobile, Buzztime, while also hosting renowned events like the Game Developer Conference (GDC). Join us in transforming the way people play games and building the home of competition for all.</span></li>
<li style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);"><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Impact Beyond Gaming: Skillz harnesses the power of its platform to support nonprofit organizations such as Susan G. Komen, American Cancer Society, the NAACP, and more. By participating in Skillz tournaments, you can make a difference and contribute to causes you care about.</span></li>
<li style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);"><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.</span></li>
<li style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);"><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Talent Magnet: Join a team of talented professionals who are passionate about what they do. Our team includes experts from Meta, Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, and more.</span></li>
</ul>
<h3><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">The Future of Gaming Awaits!</span></h3>
<p><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">The gaming industry is larger than movies, music, and books combined, with over 3 billion active gamers playing monthly and over 25 million active developers worldwide. Mobile gaming, in particular, is the fastest-growing segment, projected to reach $300 billion by 2025. At Skillz, you have the opportunity to be at the forefront of this exciting industry and shape its future. </span></p>
<h3><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Job Description</span></h3>
<p class="" data-start="477" data-end="823"><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">We are looking for a highly analytical and results-driven User Acquisition Manager to help scale our portfolio of mobile games across key channels. You will play a crucial role in running performance marketing campaigns, driving ROI, and collaborating cross-functionally with global teams across San Francisco, Bangalore, and Los Angeles. You will work in a fast-paced, collaborative environment. This is an opportunity to lead key initiatives, influence creative and analytics strategy, and drive meaningful growth across mobile and (optionally) web platforms.</span></p>
<h3 class="" data-start="1116" data-end="1144"><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Key Responsibilities</span></h3>
<ul>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">Campaign Execution & Optimization: Assist in setting up and executing channel-specific strategies. Focus on daily optimizations, campaign performance monitoring, and reporting.</span></li>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">Data-Driven Reporting: Provide regular reports on campaign performance, track key KPIs, and share insights to improve the effectiveness of ongoing campaigns.</span></li>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">Creative QA: Ensure all creative assets meet quality standards before launch, collaborate with the creative team to optimize ad visuals, and identify opportunities to improve creative performance.</span></li>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">Cross-Functional Collaboration: Coordinate with different teams (Creative, Analytics, Product, etc.) to ensure seamless campaign execution and efficient problem-solving.</span></li>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">Operational Efficiency: Help drive operational improvements to increase testing velocity, ensure faster iterations, and improve overall campaign performance.</span></li>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">SKAN & Privacy Sandbox: Gain exposure to Apple's SKAN and Privacy Sandbox to ensure privacy-compliant campaigns. Stay updated on the evolving user acquisition ecosystem and related privacy regulations.</span></li>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">Campaign Strategy Support: Work closely with Senior UA Managers to implement channel-specific strategies and ensure flawless execution of performance marketing campaigns.</span></li>
</ul>
<h3 class="" data-start="1993" data-end="2019"><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);"><strong>Key Qualifications</strong></span></h3>
<ul>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">2-5 years in user acquisition, media buying, or performance marketing, ideally in mobile apps or gaming.</span></li>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">Experience managing campaigns on paid social platforms (Facebook, Google) and familiarity with App Store Optimization (ASO) is a plus.</span></li>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">Strong understanding of data-driven marketing, A/B testing, and performance reporting.</span></li>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">Strong Excel skills for reporting and data analysis; familiarity with SQL & Tableau is a plus.</span></li>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">Comfortable analyzing data, optimizing campaigns across channels (social, DSPs, etc.), and tracking KPIs to drive results.</span></li>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">Ability to review and QA creative assets to ensure they meet campaign goals.</span></li>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">Ability to manage multiple campaigns, tasks, and deadlines while ensuring high-quality execution.</span></li>
<li style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;"><span style="font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-size: 10pt;">Knowledge of privacy regulations and frameworks such as SKAN and Privacy Sandbox is a bonus.</span></li>
</ul>
<h3><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Join Skillz and Let's Redefine the Boundaries of Gaming! </span></h3>
<p><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Together, we'll create a world where skill, passion, and innovation thrive. Join our team and be part of the journey. We look forward to having you on board!</span></p>
<p><iframe src="https://www.youtube.com/embed/uptd8zrFsLU" width="560" height="314"></iframe></p>
<p><iframe src="https://www.youtube.com/embed/mCdFJpn3YZA?feature=shared" width="560" height="314"></iframe></p>
<p data-renderer-start-pos="3692"><span style="font-family: georgia, palatino, serif; font-size: 10pt; color: rgb(0, 0, 0);">Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance<em>.</em></span></p><div class="content-conclusion"><p><span style="font-weight: 400;">Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance</span><em><span style="font-weight: 400;">.</span></em></p></div>
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