Marketing Associate at Workstream

Singapore Full-timeMarketingPosted 21 days ago

About the Role

<div class="content-intro">Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive. Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.</div>Values Here are our<a href="https://www.workstream.us/careers"> Company Values</a> and we’d love to have individuals who can be a culture add to our team! Grow With Us If you’re someone who loves making things run smoothly behind the scenes, thrives on optimization, and wants to accelerate growth at a fast-moving tech company — this role is for you. Workstream is looking for a detail-oriented, proactive, and analytical Marketing Operations Associate to join our Singapore team on a full-time basis. You’ll sit at the intersection of marketing, sales, and operations — owning and optimizing the processes that keep our campaigns moving, our data clean, and our pipeline healthy. From CRM administration and advanced campaign execution to webinar coordination and cross-functional project management, you’ll be a key driver of our modern B2B marketing engine. We’re also a team that deeply embraces AI. You won't just use AI; you’ll be expected to actively architect and experiment with AI workflows to scale our output — whether that’s automating complex, repetitive tasks, supercharging content distribution, or finding smarter ways to analyze campaign data. If you’re excited about pioneering the intersection of AI and marketing operations, this is the perfect place to build a standout career. <h3 data-path-to-node="8">Day in the Life</h3> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;" data-path-to-node="9,0,0">Own the Engine: Manage and optimize end-to-end B2B marketing campaigns — from initial setup and tracking to post-campaign reporting — ensuring data flows seamlessly to scale the pipeline.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;" data-path-to-node="9,0,0">Scale with AI: Integrate AI tools and LLMs into daily workflows to supercharge team output. Build automation loops to eliminate friction, and leverage vibecoding to develop internal and external tools that make the growth team faster.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;" data-path-to-node="9,0,0">Drive AI Innovation: Actively audit and test emerging AI and marketing automation tools, building a tech-forward playbook that pushes the boundaries of how our team operates.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;" data-path-to-node="9,0,0">Master the Stack: Take ownership of campaign architecture within Salesforce (SFDC) and other core marketing tools, managing campaign member statuses, lead routing, and attribution.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;" data-path-to-node="9,0,0">Execute High-Impact Webinars: Manage webinar events end-to-end: build registration funnels, coordinate multi-channel promo logistics, manage attendee data, and lead post-event conversion tracking.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;" data-path-to-node="9,0,0">Optimize the Pipeline: Monitor and track campaign outcomes across growth and sales teams — aggressively following up on demos, touchpoints, and key pipeline milestones to keep data sharp and sales reps enabled.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;" data-path-to-node="9,0,0">Manage Data Hygiene: Take charge of database health by auditing lists, deduplicating records, and implementing data governance practices that ensure high-integrity reporting</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;" data-path-to-node="9,0,0">Deploy Lifecycle Marketing: Build, segment, and launch targeted email campaigns. Analyze open rates, click-throughs, and conversion metrics to continuously A/B test and optimize performance</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;" data-path-to-node="9,0,0">Build the Playbook: Document processes and establish high-quality Standard Operating Procedures (SOPs) to institutionalize knowledge and scale operational efficiency.</li> </ul> Who You Are <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You have actively explored the possibilities of AI and are not a novice to vibecoding.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Highly organised and detail-oriented — you don’t let things fall through the cracks and you take pride in keeping things accurate.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">A strong communicator who can liaise confidently across teams, follow up proactively, and adapt your message for different audiences.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Comfortable working with data or marketing automation tools; prior exposure to Salesforce or HubSpot is a plus.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Tech-savvy and a quick learner — you enjoy picking up new tools and figuring out how to use them well.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You’re outspoken and comfortable to ask questions, push unusual ideas, and even disagree with your superiors.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Comfortable with ambiguity and able to manage multiple tasks and priorities without dropping the ball.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Currently pursuing or recently completed a degree in Business, Marketing, Communications, Information Systems, or a related field, and looking for an internship that can result in a full-time job soon after.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Willingness to work hard and along flexible working hours to enable collaboration with the US-based teams.</li> </ul> What We Offer <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Real ownership from day one — you’ll be running processes that the team actually depends on, not just shadowing.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Hands-on exposure to the full B2B marketing stack — CRM, email marketing, webinar platforms, campaign management, and more.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">The freedom and resources to workwith AI tools, including enough tokens to experiment aggressively.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">A front-row seat to how a high-growth Series B tech company scales its go-to-market operations.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Mentorship and close collaboration with experienced marketing and revenue operations professionals.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Opportunity to turn this internship into a full-time position based on your impact.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">A team culture that values curiosity, directness, and getting things done.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Strong internship-to-full-time conversion potential for high performers.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Hybrid work arrangement based out of our Singapore office.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Monthly stipend paid via direct bank transfer.</li> </ul><div class="content-conclusion">Know More About Workstream <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><a href="https://www.workstream.us/blog/funding-series-b">https://www.workstream.us/blog/funding-series-b</a></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><a href="https://techcrunch.com/2021/08/26/workstreams-text-based-recruitment-tool-gets-a-48m-bet-from-bond-and-beyond/">https://techcrunch.com/2021/08/26/workstreams-text-based-recruitment-tool-gets-a-48m-bet-from-bond-and-beyond/</a></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><a href="https://techbuzz.news/buzzworthy-august-27-2021/">https://techbuzz.news/buzzworthy-august-27-2021/</a></li> </ul> Additional Information  Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.  We are committed to the full inclusion of all qualified individuals.</div>

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