Business Intelligence Specialist at Babbel

Are you passionate about learning languages? About helping people connect and communicate across cultures, for travel, friendship, or career advancement? About making an impact to our company and our 25MM+ learners? Come join our NY-based team as a Business Intelligence Specialist, working to visually tell actionable stories that can improve our marketing campaigns.

About the Role
The Business Intelligence Specialist will design, build, and maintain intuitive dashboards that translate complex data into meaningful insights for stakeholders across the company. This role works closely with data engineering, analytics, finance, and marketers to understand reporting needs, ensure metrics are accurately represented, and deliver visualizations that drive informed decision‑making. You will own the end-to-end journey of a visualization: from partnering with marketing channel managers to define a KPI, to validating data accuracy, to delivering a polished final product in Tableau. Mastery of BI tools, an eye for clean and effective design, and the ability to communicate technical concepts in a business-friendly way are essential.

In addition to dashboard development, the specialist acts as a steward of data quality and governance, playing a critical role particularly during data outages or anomalies. You will monitor data pipelines, validate metric integrity, investigate irregularities, and collaborate with technical teams to resolve issues quickly. Your proactive approach helps maintain trust in the company’s data and ensures that leaders always have reliable, accurate information at their fingertips.

What You’ll Do

• End-to-End Dashboard Development: Own the development of critical Tableau dashboards, ensuring clear visibility into various performance marketing KPIs.

• Strategic Stakeholder Partnership: Act as a primary data partner for marketing and finance teams, translating complex requirements into technical specs and actionable visual tools.

• Data Requirements & Validation: Collaborate with Data Engineering to define the structures needed in our Gold Layer to power dashboards; perform rigorous QA to ensure data integrity across all reports.

• Enable Self-Service: Develop scalable Tableau capabilities that help non-technical stakeholders independently discover and explain insights—leveraging AI-assisted analysis where it adds value—to improve time-to-insight, adoption, and decision quality within governed, trusted data.

• Troubleshoot and communicate with stakeholders during data outages.

What You’ve Done

• Tableau Mastery: 4+ years of experience building complex, high-performance dashboards; experience with Google Analytics and other BI systems a plus

• Data Analysis & SQL: Proven ability to query complex datasets using advanced SQL to validate logic and uncover insights

• Requirement Translation: Track record of working directly with marketers and business leaders to define KPIs and business logic from scratch in ambiguous, fast-paced environments

• AI & Emerging Tech: Specific experience deploying Tableau AI features or similar augmented analytics tools in a production environment

• Visual Strategy: Demonstrated success in taking messy business questions and turning them into clean, executive-ready visual stories

• Strong Communication: Effectively communicate with non-technical stakeholders; proven experience knowing how to prioritize, staying organized, and keeping details

• Interest in language-learning a plus

• Familiarity with marketing concepts and martech a plus

This position is located in NYC and requires a minimum of 3 days/week in office.

Benefits

• Join a global Edtech company with purpose

• Have an immediate impact on Babbel's product, company, and learners

• Comprehensive benefits including medical, dental, vision insurance; PTO; 401(k) program with company match; parental leave; and other benefits

• Ongoing career growth and skill development; learn languages with full access to Babbel

Compensation
In New York City, the reasonable annualized full-time salary for this role is $85,000 - $105,000 and placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.

Babbel is an equal opportunity employer committed to diversity and inclusion.