Digital Advertising Specialist / Senior (Meta & Google Ads) at Reolink

<div class="content-intro"><p><strong>Reolink</strong>, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.<br>Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.</p></div><ul> <li><strong>5 Work Days Per Week</strong></li> <li><strong>Relocate Near Tai Seng MRT in August 2026</strong></li> <li><strong>Medical Benefits Provided&nbsp;</strong></li> <li><strong>Entitled to Yearly Bonus &amp; Performance Bonus&nbsp;</strong></li> </ul> <h2 data-slate-node="element"><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-string="true">Requirements</span></strong></span></span></h2> <ul data-slate-node="element"> <li data-slate-node="element"><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-string="true">Bachelor’s degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.</span></span></span></li> <li data-slate-node="element"><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-string="true">Media placement experiences in <span style="text-decoration: underline;"><strong>meta advertisements , google ads, TikTok ads are preferred.</strong></span></span></span></span></li> <li data-slate-node="element"><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-string="true">Minimum </span></span></span><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-string="true">5 years of hands‑on experience</span></strong></span></span><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-string="true"> in advertising operations; experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.</span></span></span></li> <li data-slate-node="element"><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-string="true">Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel/Google Sheets and analytics tools.</span></span></span></li> <li data-slate-node="element"><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-string="true">Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple campaigns and projects in a fast‑paced environment.</span></span></span></li> <li data-slate-node="element"><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-string="true">Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.</span></span></span></li> </ul> <h2 data-slate-node="element"><span data-slate-node="text"><span data-slate-leaf="true"><strong><span data-slate-string="true">Key Responsibilities</span></strong></span></span></h2> <ul data-slate-node="element"> <li data-slate-node="element"><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-string="true">Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.</span></span></span></li> <li data-slate-node="element"><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-string="true">Oversee day‑to‑day operations across major advertising platforms (including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring.</span></span></span></li> <li data-slate-node="element"><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-string="true">Conduct in‑depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.</span></span></span></li> <li data-slate-node="element"><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-string="true">Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.</span></span></span></li> <li data-slate-node="element"><span data-slate-node="text"><span data-slate-leaf="true"><span data-slate-string="true">Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.</span></span></span></li> </ul> <p data-slate-node="element" 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