Manager, Strategy & Activation at Kepler Group

<div><span style="font-size: 12pt;">Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.</span></div> <div>&nbsp;</div> <div><span style="font-size: 12pt;">Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.</span></div> <div> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">We're&nbsp;transparent&nbsp;with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.&nbsp;</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">We're&nbsp;growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.&nbsp;</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">We're&nbsp;fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.&nbsp;</span></li> </ul> </div> <p>&nbsp;</p> <p data-start="571" data-end="1094"><span style="font-size: 12pt;">The <strong>Manager, Strategy &amp; Activation </strong>position will be a leader on key client relationships. In this role, you’ll be responsible for deeply understanding clients’ business challenges and goals, becoming the trusted “go-to” strategic partner for clients. You’ll succeed as a Strategy &amp; Activation Manager if you’re a proven leader, have exceptional communication and analytical skills, and are a creative problem solver with a strong understanding of performance marketing and today’s evolving digital media landscape.</span></p> <h3 data-section-id="1d987a8" data-start="1096" data-end="1117"><span style="font-size: 12pt;">What You Will Do:</span></h3> <ul data-start="1119" data-end="2442"> <li style="font-size: 12pt;" data-section-id="1pbjzq9" data-start="1119" data-end="1285"><span style="font-size: 12pt;">Serve as a strategic lead across digital performance channels including Paid Social, Programmatic/Display, Paid Search, Online Video, and emerging digital platforms</span></li> <li style="font-size: 12pt;" data-section-id="1o31jb2" data-start="1286" data-end="1446"><span style="font-size: 12pt;">Act as the primary point of contact for assigned clients; proactively manage communication, escalate issues when needed, and build strong client relationships</span></li> <li style="font-size: 12pt;" data-section-id="1m87hn3" data-start="1447" data-end="1551"><span style="font-size: 12pt;">Partner with clients to understand business goals, KPIs, audience strategies, and competitive dynamics</span></li> <li style="font-size: 12pt;" data-section-id="1s4jtmq" data-start="1552" data-end="1688"><span style="font-size: 12pt;">Lead campaign strategy, planning, activation, and optimization across performance media channels to drive measurable business outcomes</span></li> <li style="font-size: 12pt;" data-section-id="26uqdi" data-start="1689" data-end="1849"><span style="font-size: 12pt;">Oversee campaign execution and collaborate closely with internal channel specialists, ad operations, analytics, and creative teams to ensure flawless delivery</span></li> <li style="font-size: 12pt;" data-section-id="1twk046" data-start="1850" data-end="1968"><span style="font-size: 12pt;">Monitor and manage all aspects of campaign performance, pacing, optimization recommendations, and reporting insights</span></li> <li style="font-size: 12pt;" data-section-id="vpz9mi" data-start="1969" data-end="2092"><span style="font-size: 12pt;">Translate performance data into actionable recommendations and strategic narratives for clients and internal stakeholders</span></li> <li style="font-size: 12pt;" data-section-id="1l2ve0d" data-start="2093" data-end="2202"><span style="font-size: 12pt;">Lead client status meetings, performance reviews, and strategic planning sessions both remotely and on-site</span></li> <li style="font-size: 12pt;" data-section-id="11fa5rt" data-start="2203" data-end="2320"><span style="font-size: 12pt;">Manage and mentor a team of 1-3 Senior Analysts and/or Analysts&nbsp;</span></li> <li style="font-size: 12pt;" data-section-id="o22z6w" data-start="2321" data-end="2442"><span style="font-size: 12pt;">Drive operational excellence and contribute to process improvements that increase efficiency and campaign effectiveness</span></li> </ul> <h3 data-section-id="1gvgusj" data-start="2444" data-end="2478"><span style="font-size: 12pt;">Desired Skills and Experience:</span></h3> <ul data-start="2480" data-end="3683"> <li style="font-size: 12pt;" data-section-id="1jmhwca" data-start="2480" data-end="2571"><span style="font-size: 12pt;">3–5+ years of experience in digital media planning, activation, and performance marketing</span></li> <li style="font-size: 12pt;" data-section-id="30s53j" data-start="2572" data-end="2690"><span style="font-size: 12pt;">Hands-on experience across Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms</span></li> <li style="font-size: 12pt;" data-section-id="7szqln" data-start="2691" data-end="2809"><span style="font-size: 12pt;">Strong understanding of performance KPIs, attribution methodologies, audience targeting, and optimization strategies</span></li> <li style="font-size: 12pt;" data-section-id="da05v" data-start="2810" data-end="2917"><span style="font-size: 12pt;">Experience with campaign management, reporting, and performance analysis across multiple digital channels</span></li> <li style="font-size: 12pt;" data-section-id="7y0juv" data-start="2918" data-end="3069"><span style="font-size: 12pt;">Familiarity with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, SA360, DV360, The Trade Desk or similar media technologies preferred</span></li> <li style="font-size: 12pt;" data-section-id="1qdnj9u" data-start="3070" data-end="3192"><span style="font-size: 12pt;">Strong analytical skills; comfort working with large datasets, Excel, reporting tools, and digital measurement platforms</span></li> <li style="font-size: 12pt;" data-section-id="14zt34v" data-start="3193" data-end="3276"><span style="font-size: 12pt;">Ability to apply innovative thinking to solve complex client marketing challenges</span></li> <li style="font-size: 12pt;" data-section-id="1bzu8u3" data-start="3277" data-end="3372"><span style="font-size: 12pt;">Strong ability to build relationships and confidently manage day-to-day client communications</span></li> <li style="font-size: 12pt;" data-section-id="aocvcq" data-start="3373" data-end="3439"><span style="font-size: 12pt;">Excellent presentation, written, and verbal communication skills</span></li> <li style="font-size: 12pt;" data-section-id="vegf74" data-start="3440" data-end="3549"><span style="font-size: 12pt;">Strong organizational and time management skills with the ability to prioritize in a fast-paced environment</span></li> <li style="font-size: 12pt;" data-section-id="pdh096" data-start="3550" data-end="3633"><span style="font-size: 12pt;">Ability to thrive in an entrepreneurial, collaborative, and team-oriented culture</span></li> <li style="font-size: 12pt;" data-section-id="gfsvid" data-start="3634" data-end="3683"><span style="font-size: 12pt;">Bachelor’s degree with relevant major preferred</span></li> </ul> <p><span style="font-size: 12pt;">Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.</span></p> <p><span style="font-size: 12pt;">Total Compensation:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Base Salary: $90,000 - $110,000</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Target Annualized Discretionary Bonus: 5% ($4,500 - $5,500)</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Target Total Cash: $94,500 - $115,500</span></li> </ul> <p><span style="font-size: 12pt;">Benefits:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Healthcare/Dental/Vision</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Unlimited PTO</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">401k Contributions</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">$75/mo Wellness Stipend</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">$100/mo Mobile Phone Stipend</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">$50/mo Internet Stipend</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">$500/yr Annual Learning Stipend</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">$2,000/yr Annual Tuition Stipend</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">One-time $200 New Hire Home Office Equipment Stipend</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Annual Work From Anywhere 4 weeks per year</span></li> </ul> <p><span style="font-size: 12pt;">Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.&nbsp;</span></p> <p><span style="font-size: 12pt;">Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking<a href="https://www.keplergrp.com/notice-on-fraudulent-job-offerings"> here</a></span></p> <p>&nbsp;</p>