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Content and Social Marketing Intern at Rocket Lawyer
Arizona ; California; Colorado ; North Carolina ; San Francisco, California ; Utah InternshipSocial/Content/PRPosted about 1 month ago
Apply with PipelineAbout the Role
<div class="content-intro"><div><strong>About Rocket Lawyer</strong></div>
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<div>We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.</div>
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<div>We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!</div></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Our Integrated Marketing team partners closely with product, product marketing, SEO/AEO, CMS, lifecycle marketing, paid media, and web publishing to bring our brand and campaigns to life across every customer touchpoint.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">As we expand our search visibility, organic social presence, and cross-channel campaign execution, we are investing in thoughtful, research-backed messaging that supports acquisition, engagement, and brand authority in the legal tech space.</span></p>
<h3><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>About your role</strong></span></h3>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">As a Content & Social Marketing Intern, you’ll support high-volume copy production across lifecycle marketing, paid media, website/AEO updates, and organic social channels. This is an early-career opportunity ideal for someone building foundational skills in copywriting, content strategy, and social marketing within a fast-paced SaaS environment.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">You’ll collaborate closely with marketing managers, designers, and video partners to adapt messaging across formats, support social listening efforts, and contribute to research-backed content. You’ll gain hands-on experience translating brand voice into multi-channel marketing assets that support growth and visibility.</span></li>
</ul>
<h3><strong><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">How you will make a difference day to day</span></strong></h3>
<h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Support Cross-Channel Copy Execution</strong></span></h3>
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<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Create and adapt campaign messaging across email, paid media, social, and website formats.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Draft copy for recurring marketing initiatives, seasonal moments, and GTM launches.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ensure consistency in brand voice across channels and asset types.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Update situation-based landing pages as new guidelines and formats are established.</span></li>
</ul>
<h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Support Organic Social & Community Engagement</strong></span></h3>
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<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Assist with social listening and trend monitoring to identify timely content opportunities.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Draft responses and engage in comments across social platforms.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Research competitors and industry conversations to inform positioning.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Contribute ideas for social series or content pilots aligned with growth goals.</span></li>
</ul>
<h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Research & Operational Support</strong></span></h3>
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<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Conduct research for positioning claims, survey data, and performance-backed messaging.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Organize shared documents, content libraries, and workflow trackers.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Document recurring marketing processes and content guidelines.</span></li>
</ul>
<h3><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Cross-Functional Collaboration & Growth</span></strong></h3>
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<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate with the design, social, web publishing, and SEO/AEO teams to understand campaign goals and channel requirements.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Participate in creative reviews and feedback sessions.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Learn how messaging supports SEO/AEO, paid performance, and organic growth strategies.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop foundational skills in brand storytelling, performance marketing, and content optimization.</span></li>
</ul>
<h3><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>What you’ll need</strong></span></h3>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, Social Media, or a related field.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong written communication skills with attention to tone and clarity.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Interest in copywriting, content strategy, and social media marketing.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ability to manage multiple small projects and meet deadlines.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Comfort receiving feedback and iterating on written work.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Curiosity about digital marketing, search visibility, and audience engagement.</span></li>
</ul>
<h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>A plus if you have </strong></span></h3>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Basic understanding of social media platforms and other marketing channels like email, paid ads, etc. </span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Familiarity with tools such as Figma (for collaboration), Sprout Social, and Google Docs.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Portfolio showcasing writing samples (academic, freelance, or personal projects).</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Interest in legal tech, SaaS, or educational content.</span></li>
</ul>
<h3><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Interview Process</strong></span></h3>
<ul>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Recruiter Phone Screen</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Role Assessment(s)</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Hiring Manager Interview</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Final Interview</span></li>
</ul>
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<div><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><em>Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.</em></span></div>
<div><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"> </span></div>
<div><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><em>All your information will be kept confidential according to EEO guidelines. </em></span></div>
<div><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><em>You may request reasonable accommodations by sending an email to </em><em><a href="mailto:[email protected]">[email protected]</a></em><em>.</em></span></div>
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<div><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Location:</strong> Remote, but you must be located in CO, UT, CA, SF, NC or AZ during the internship.<br><strong>Duration:</strong> June 8, 2026 - August 14, 2026, working 40 hours per week</span></div>
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<div class="p-rich_text_section"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Compensation per hour by location:</strong></span></div>
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<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">San Francisco Bay Area, CA: $32.00</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">California (outside of San Francisco Bay Area): $29.60</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Colorado: $27.20</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Utah, Arizona, and North Carolina: $25.60</span></li>
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</div><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process. In addition to base salary, this role may include variable compensation and be eligible for an equity grant, depending on the position and level.</p></div><div class="title">Base salary range:</div><div class="pay-range"><span>$25.60</span><span class="divider">—</span><span>$32 USD</span></div></div></div><div class="content-conclusion"><p>By applying for this position, your data will be processed as per Rocket Lawyer <a class="c-link c-link--focus-visible" href="https://www.rocketlawyer.com/gb/en/privacy" target="_blank" data-stringify-link="https://www.rocketlawyer.com/gb/en/privacy" data-sk="tooltip_parent">Privacy Policy</a>. </p></div>
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