Total Search Practice, Senior Director at WPP Media

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p>&nbsp;</p> <p><strong>Role Summary and Impact</strong></p> <p data-start="508" data-end="773">The Total Search Practice Senior Director, LATAM will lead the strategic growth and evolution of WPP Media’s Total Search practice across the region. This role oversees Paid Search, Organic Search, and Generative Engine Optimisation (GEO), driving innovation, commercial performance, and AI-powered search transformation across agencies and clients. The role is responsible for positioning brands to succeed in an evolving search landscape shaped by LLMs and generative engines such as ChatGPT, Gemini, and Perplexity.</p> <p><strong>Key Responsibilities</strong></p> <p>&nbsp;</p> <ul> <li data-section-id="tsbd8v" data-start="567" data-end="730">Lead the regional Total Search strategy across Paid Search, SEO, and GEO, ensuring strong commercial performance, product adoption, and operational excellence.</li> <li data-section-id="1e4zafx" data-start="731" data-end="871">Drive growth opportunities, client engagement, and strategic pitches, acting as the senior search leader for key regional opportunities.</li> <li data-section-id="hmg7sj" data-start="872" data-end="984">Build integrated search solutions that connect media, commerce, content, and AI-driven discovery strategies.</li> <li data-section-id="14dxi6p" data-start="985" data-end="1120">Develop market-leading GEO capabilities to improve brand visibility, authority, and recommendation rates across generative engines.</li> <li data-section-id="b1zkq4" data-start="1121" data-end="1249">Establish best practices, governance, automation, and training programs to scale high-quality delivery across LATAM markets.</li> <li data-section-id="19oka0v" data-start="1250" data-end="1380">Provide thought leadership on the future of search and AI, representing WPP Media with clients, partners, and industry forums.</li> <li data-section-id="1xoa773" data-start="1381" data-end="1527">Lead, coach, and develop high-performing multidisciplinary teams while strengthening collaboration across WPP agencies and strategic partners.</li> </ul> <p>&nbsp;</p> <p class="p1"><strong><span class="TextRun SCXW208226765 BCX8" lang="EN-CA" data-contrast="none"><span class="NormalTextRun SCXW208226765 BCX8">Skills and Experience</span></span><span class="EOP Selected SCXW208226765 BCX8" data-ccp-props="{}">&nbsp;</span></strong></p> <p class="p1"><span class="TextRun SCXW10300707 BCX8" lang="EN-CA" data-contrast="none"><span class="NormalTextRun SCXW10300707 BCX8">If this opportunity looks right for you, we are looking for candidates who have:</span></span><span class="EOP Selected SCXW10300707 BCX8" data-ccp-props="{}">&nbsp;</span></p> <p>&nbsp;</p> <ul> <li data-section-id="1y7bbt" data-start="1548" data-end="1689">10+ years of experience in Search Marketing, including Paid Search and SEO, with a strong track record of business growth and innovation.</li> <li data-section-id="1bytl7g" data-start="1690" data-end="1831">Strong commercial acumen, including experience building search solutions, driving revenue growth, and managing complex client portfolios.</li> <li data-section-id="1food2a" data-start="1832" data-end="1946">Deep understanding of AI, Large Language Models (LLMs), Generative Engines, and the future of search behavior.</li> <li data-section-id="mtk9ew" data-start="1947" data-end="2053">Strong leadership and stakeholder management skills within matrixed and cross-functional environments.</li> <li data-section-id="hmycoz" data-start="2054" data-end="2162">Executive presence with experience supporting strategic pitches and engaging senior client stakeholders.</li> <li data-section-id="1necg0x" data-start="2163" data-end="2295">Strong analytical and strategic thinking skills, with the ability to translate emerging trends into scalable business solutions.</li> <li data-section-id="qeo4xo" data-start="2296" data-end="2427" data-is-last-node="">Fluent in collaborating across global organizations, agency ecosystems, and key technology partners such as Google and Microsoft.</li> </ul> <p>&nbsp;</p> <p><strong><span data-contrast="auto">Life at&nbsp;WPP Media&nbsp;&amp; Benefits</span><span data-ccp-props="{}">&nbsp;</span></strong></p> <p><span data-contrast="auto">Our passion for shaping the next era of media is powered by our commitment to</span><span data-contrast="auto"> </span><span data-contrast="auto">Be Extraordinary, investing in our employees to inspire transformational creativity. We also</span><span data-contrast="auto"> </span><span data-contrast="auto">Lead Optimistically, firmly believing in and</span><span data-contrast="auto"> </span><span data-contrast="auto">Championing Growth and Development</span><span data-contrast="auto"> </span><span data-contrast="auto">for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media &amp; WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.</span><span data-contrast="auto"> </span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">We</span><span data-contrast="auto"> </span><span data-contrast="auto">Create an Open environment</span><span data-contrast="auto"> </span><span data-contrast="auto">built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</span><span data-contrast="auto"> </span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span><span data-contrast="auto"> </span>&nbsp;Please note that while our philosophy is the same across WPP, benefits may vary by office/country.</p> <p>&nbsp;</p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>