Senior Digital Growth Specialist (SEO/GEO & CRO) at Braze

<div class="content-intro"><p>At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.</p> <p>We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.</p> <p>To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.</p> <p>Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.</p> <p>If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.</p></div><p><strong>WHAT YOU'LL DO</strong></p> <p>The Senior Digital Growth Specialist (SEO/GEO &amp; CRO) will own and execute the SEO/AEO/GEO and CRO/personalization growth roadmap for the company website to drive pipeline and produce the best in class digital experience for braze.com visitors.</p> <p>The day to day responsibilities:</p> <ul> <li>Develop and implement strategies to drive inbound pipeline growth through SEO and GEO/AEO channels, content, and technical optimization to increase organic traffic and ultimately organic/LLM pipeline.</li> <li>Architect a comprehensive organic discovery strategy that spans traditional SERPs and emerging AI-driven search engines (Perplexity, Gemini, SearchGPT).</li> <li>Optimize brand sentiment and citation frequency within LLM systems to ensure Braze is the preferred recommendation in AI-Search.</li> <li>Conduct keyword research, analyze data and trends, and identify opportunities to improve website ranking on search engine results pages (SERPs)</li> <li>Collaborate with content teams, designers, and developers, and external agencies to optimize website content, structure, and performance for SEO</li> <li>Stay updated on industry trends, algorithm changes, and best practices in SEO/GEO, personalization, and conversion rate optimization</li> <li>Develop and maintain documentation for SEO strategies and recommendations for cross-functional from Braze Learning to Industry teams&nbsp;</li> <li>Support regional markets EMEA, LATAM, APAC with local SEO/AEO strategy executed by an agency. Act as an advisor and consultant to bridge global and regional strategy.</li> </ul> <p>CRO &amp; Personalization 30%:</p> <ul> <li>Develop and execute A/B testing experiments using VWO or Braze to optimize website elements, layouts, and messaging to drive conversion rates</li> <li>Analyze website metrics, including traffic, engagement, and conversion rates, to identify areas for improvement and inform optimization strategies</li> <li>Provide insights and recommendations to improve user experience, website performance, and conversion funnels</li> <li>Design and deploy high-intent conversion flywheels that leverage 1st-party data and intent signals (6Sense/Demandbase) to drive website leads</li> <li>Utilize personalization tools such as Braze to tailor website content and messaging based on user behavior and preferences</li> <li>Collaborate with external partners and agencies to leverage additional expertise and resources for website growth initiatives</li> </ul> <p><strong>WHO YOU ARE</strong></p> <p>We’re looking for someone who:</p> <ul> <li>Is analytical and data driven thinker. Can analyze data, identify opportunities to drive and measure growth</li> <li>Is a problem solver. Asks thoughtful questions and identifies project roadblocks and has a “figure it out” attitude</li> <li>Embraces curiosity. In the changing AI search landscape, you love embracing the unknown and researching updates and best practices to ensure our strategy is competitive and prioritizes the user experience</li> <li>Takes direction and independently executes. You can problem solve while asking for guidance when needed</li> <li>Is eager to learn in a fast paced company with competing priorities. Ready to expand their skill sets, and grow within the organization. Show up hungry to drive change</li> <li>Can manage multiple projects at the same time. You’re excited to work on multiple things and prioritize your work by what drives business results AND what helps other teams</li> <li>Excellence in verbal and written communication, and in working collaboratively with a variety of teams in a fast paced environment with competing priorities</li> </ul> <p>Example Tools and Tech that you love:</p> <ul> <li>AEO/GEO: Profound</li> <li>SEO tools: SemRush, Ahrefs, Screaming Frog, keyword research/tracking tools</li> <li>Personalization &amp; CRO tools: Braze, VWO, Optimizely, DemandBase, 6Sense</li> <li>Tracking/conversions: Google Analytics, Google Tag Manager, GSC</li> <li>Experience with multi-touch attribution models a plus</li> </ul> <p>#LI-Hybrid</p><div class="content-conclusion"><div class="p-rich_text_section"> <p><strong>WHAT WE OFFER<br></strong></p> <p><em>Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country </em><a href="https://www.braze.com/company/careers/how-we-hire#benefit-section"><em>here</em></a><em>. More details on benefits plans will be provided if you receive an offer of employment.</em></p> <p>From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:</p> <ul> <li>Competitive compensation that may include equity</li> <li>Retirement and Employee Stock Purchase Plans</li> <li>Flexible paid time off</li> <li>Comprehensive benefit plans covering medical, dental, vision, life, and disability</li> <li>Family services that include fertility benefits and equal paid parental leave</li> <li>Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend</li> <li>A curated in-office employee experience, designed to foster community, team connections, and innovation</li> <li>Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching&nbsp;</li> <li>Employee Resource Groups that provide supportive communities within Braze</li> <li>Collaborative, transparent, and fun culture recognized as a Great Place to Work®</li> </ul> <p><strong>ABOUT BRAZE<br><br></strong>Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.<br><br>The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.<br><br>Braze was also named a 2025 Best Companies To Work For by U.S. News &amp; World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.<br><br>The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.</p> <strong>BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER</strong> <p>At Braze, we strive to create equitable growth and opportunities inside and outside the organization.</p> <p>Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you <em>you</em>.</p> <p>We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.</p> <em>Please see our</em><a href="https://www.braze.com/company/legal/privacy-policy-job-candidates"><em> </em><em>Candidate Privacy Policy</em></a><em> for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.</em></div></div>