Senior Manager , Product Marketing - Americas at Sol de Janeiro

New York Metropolitan - HybridFull-timeAmericas Marketing & RetailPosted about 1 month ago

About the Role

<div class="content-intro"><h2>Our Story</h2> Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.   Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. </div><h3>What You’ll Do</h3> Responsible for planning and execution of the Americas product marketing strategy in close partnership with the Director, Product Marketing - Americas.    This role will report to the Director, Product Marketing - Americas   <h3>What You’ll Be Working On</h3> <ul> <li>Regional ownership of Fragrance innovation pipeline, developing & advising on launch sizing, trend & market context; ensuring product positioning & communication hierarchy is commercially viable and optimized for regional needs; define GTM strategy with cross-functional Americas leads.  </li> <li>Ensure 3 year innovation calendar is strategically meeting regional needs; identify both short-term gaps and long-term whitespace opportunities for the region; uncover & champion regional insights & optimizations with Global.  </li> <li>Key contributor to brand strategy and roadmap, acting as regional data analytics expert; working closely with Global Consumer Insights (GCMI) to understand and disseminate consumer data and initiate new Americas research as needed. </li> <li>Conduct in-depth market research to identify trends, consumer insights, and competitive insights, translating findings into actionable fuel for shaping brand propositions, messaging, and campaign toolkits. Leverage multiple sources, including Circana, Nielsen NIQ, and more.  </li> <li>Key dot-connector and support to regional Director for retailer meetings and regularly cadenced internal Monthly & Quarterly Business Reviews, as well as Long Range Planning. In collaboration with regional stakeholders, be a key driver of proactively reporting on product performance. </li> <li>Lead regional promotions & pricing strategy; conduct price & product deep dives to inform recommendations; lead coordination with cross-functional teams on price increase execution and calendarizing promotional offers, balancing promotional depth and breadth with brand strategy and P&L targets. </li> <li>Manage 1 direct report ,providing day-to-day guidance and development opportunities.  </li> </ul> <h3>Must Haves</h3> <ul> <li>Bachelor’s degree in marketing preferred</li> <li>5-8 years experience in marketing, beauty industry experience preferred </li> <li>Strong organizational and problem-solving skills </li> <li>Strong attention to detail, ability to prioritize and work effectively in fast-paced environment  </li> <li>Excellent communication skills with ability to work effectively across departments and levels </li> </ul> #LI-Hybrid<div class="content-pay-transparency"><div class="pay-input"><div class="title">Salary Range</div><div class="pay-range">$125,000—$140,000 USD</div></div></div><div class="content-conclusion"><h3>Why Sol de Janeiro?</h3> <ul> <li>Competitive salary and bonus program for full-time team members</li> <li>Flexible hybrid work environment with opportunities for collaboration and growth</li> <li>Inclusive culture that values diverse perspectives and celebrates individuality</li> <li>The chance to be part of a fast-growing, award-winning global beauty brand</li> </ul>  The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.  Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.  Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at <a href="mailto:[email protected]">[email protected]</a>.  https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro</div>

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