Senior Marketing Manager, Virality (all genders) at HelloFresh

<h2><strong>The role</strong></h2> <p>As a Senior Marketing Manager, Virality, you’ll join the global Referrals team — one of HelloFresh Group’s key growth engines. Your mission: build customer journeys and referral experiences that people actually want to share.</p> <p>This role sits at the intersection of CRM, product marketing, growth and performance marketing. You’ll own customer-facing referral communications across CRM and in-product touchpoints, turning happy customers into active advocates and driving measurable customer acquisition through referrals.</p> <p>In our customer-centric and data-driven Referrals team, you will be responsible for planning, executing, and analyzing referral campaigns across digital and product touchpoints for 34 markets and 8 brands globally. You’ll collaborate cross-functionally with Product, CRM Operations, Analytics, Pricing &amp; Discounts, Creative and local market teams to deliver seamless and scalable referral experiences across the customer journey.</p> <p>You’ll work closely with Product, CRM, Analytics, Pricing and local market teams across the globe to shape referral strategies, launch experiments, optimize customer journeys, and improve conversion performance.</p> <p>If you love combining creativity with data, enjoy solving complex marketing challenges, and thrive in fast-paced, evolving environments — this role is for you</p> <h2><strong>What you’ll do</strong></h2> <p>Build Referral Experiences People Want to Share</p> <ul> <li>Develop and execute referral communication strategies across CRM and product touchpoints that encourage customers to invite friends and drive new customer growth.</li> <li>Orchestrate customer journeys across multiple touchpoints to ensure seamless messaging, consistent UX, and cohesive&nbsp; end-to-end referral experiences.</li> <li>Partner closely with Product teams to improve referral UX/UI and launch new referral features and experiences.</li> <li>Work with local market teams to deliver culturally relevant campaigns while maintaining a scalable global strategy and consistent brand experience.</li> </ul> <p>Turn Data Into Growth:</p> <ul> <li>Own and optimize referral performance across channels with a strong focus on conversion and customer behavior.</li> <li>Analyze performance trends and identify what drives engagement, referral invites, and successful referrals.</li> <li>Run experiments to continuously improve customer journeys and campaign effectiveness.</li> <li>Collaborate with Analytics and Pricing teams to optimize incentives and unlock new growth opportunities.</li> </ul> <p>Drive innovation:</p> <ul> <li>Help shape the future strategy of HelloFresh’s global referral and virality programs.</li> <li>Find smarter, faster, and more scalable ways of working — including automation and AI opportunities.</li> <li>Connect CRM, product marketing, and growth into one cohesive customer experience.</li> <li>Navigate project complexity, shifting priorities, and cross-functional collaboration with confidence and curiosity.</li> </ul> <h2><strong>What you’ll bring</strong></h2> <ul> <li>4+ years of experience in CRM, lifecycle marketing, product marketing, growth marketing, referrals/virality, or similar areas–ideally in tech, e-commerce, subscription, or marketplace businesses.</li> <li>Degree in marketing, business, statistics, or a STEM-related field.</li> <li>Strong analytical and commercial mindset with experience working with performance data, customer journeys, experimentation, and conversion-focused marketing.</li> <li>Strong communication and stakeholder management skills, with the ability to influence and collaborate across Product, CRM, Analytics, Creative, and local market teams.</li> <li>Confidence leading discussions, presentations, and alignment with senior stakeholders in cross-functional environments.</li> <li>Ownership-driven attitude with strong prioritization skills, adaptability, resilience, and the ability to thrive in fast-paced, evolving, and sometimes ambiguous environments.</li> <li>Excellent technical skills including strong Excel/spreadsheet-based modeling capabilities</li> </ul> <h2><strong>What we offer</strong></h2> <p>Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.</p> <ul> <li>Immerse yourself in a diverse global community of 90+ nationalities.</li> <li>Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.</li> <li>Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.</li> <li>Invest in your growth with an annual learning &amp; development budget, German language learning budget, and access to the HelloFresh Academy.</li> <li>Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!</li> </ul> <h2><strong>Are you up for the challenge?</strong></h2> <p style="text-align: justify;"><span style="font-weight: 400;">Please submit your complete application below including your salary expectations and earliest starting date.</span></p> <p style="text-align: justify;"><span style="font-weight: 400;">After submitting an application our team will review this and get back to you within 5 business days.&nbsp;</span></p>