Senior Product Marketing Manager at Scopely

ES - Barcelona, SpainFull-timePublishingPosted 10 days ago

About the Role

Scopely is seeking a Senior Product and Creative Marketing Manager to join our Bingo Bash and GSN Casino teams based in Barcelona on a hybrid basis. At Scopely, we care deeply about inspiring play, every day – whether in our work environments alongside talented colleagues or through our deep connections with player communities. We are a global team of game lovers who develop, publish, and innovate the gaming industry, connecting millions of people worldwide daily. Bingo Bash is a highly international team working on the biggest video game from India to date (measured by revenue).  Here you will work on a top-grossing F2P game with significant and growing daily revenues, and help create fresh content for our players. GSN Casino is home to slots, bingo, cards, and more!  Team members are distributed across the globe with hubs in Bengaluru, Tel Aviv, Barcelona, among others As a Senior Product and Creative Marketing Manager will serve as the game-level marketing lead for Bingo Bash and GSN Casino, translating product strategy and audience insights into creative direction, campaign concepts, and go-to-market plans. <h3 style="text-align: justify;">What You’ll Do:</h3> <h3 style="text-align: justify; padding-left: 40px;">Creative Strategy & Performance</h3> <ul style="text-align: justify;"> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead the creative strategy for Bingo Bash and GSN Casino, defining testable hypotheses based on player insights and product priorities.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with Creative and UA teams to develop, evaluate, and optimize high-performing concepts.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Translate product positioning into emotionally resonant creative narratives that drive acquisition and reactivation.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Analyze creative performance data to identify trends, share insights, and guide future iterations.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Maintain high creative standards and brand consistency across all assets and channels. </li> </ul> <h4 style="text-align: justify; padding-left: 40px;">Product-Connected Campaign Development</h4> <ul style="text-align: justify;"> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate with Product Marketing & CRM Manager to identify key in-game beats and translate them into cohesive marketing campaigns.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Build and execute tentpole campaign plans that leverage all available channels (UA, ASO, in-game, social, partnerships).</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ensure creative and messaging alignment across launch and live-ops cycles.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Support development of storylines and thematic campaigns outside of game that strengthen player connection to the games. </li> </ul> <h4 style="text-align: justify; padding-left: 40px;">Go-to-Market (GTM) Planning & Cross-Functional Leadership</h4> <ul style="text-align: justify;"> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with the Director of Product Marketing to define campaign objectives, success metrics, and roadmaps.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Drive GTM execution in collaboration with UA, ASO, and Product Marketing Manager teams.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Represent creative and marketing strategy in cross-functional planning meetings.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Manage agency and vendor relationships to deliver high-quality, on-brand work. </li> </ul> <h4 style="text-align: justify; padding-left: 40px;">Performance Analysis & Insight Generation</h4> <ul style="text-align: justify;"> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Monitor performance across creative, UA, and ASO channels; synthesize learnings into actionable recommendations.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Share regular reporting and strategic insights with leadership.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Stay ahead of market trends and competitor activity to inform ongoing strategy. </li> </ul> <h3 style="text-align: justify;">What We’re Looking For</h3> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; text-align: justify;">7+ years of experience in product marketing, creative strategy, or performance-driven marketing within mobile games or live consumer digital products.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; text-align: justify;">Proven ownership of creative strategy for live titles, including campaign development across launch and live-ops cycles.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; text-align: justify;">Strong ability to translate product strategy and player insights into clear creative direction and emotionally resonant campaigns.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; text-align: justify;">Hands-on experience partnering with UA, ASO, Creative, and CRM teams to drive measurable performance outcomes.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; text-align: justify;">Data-informed mindset with the ability to interpret creative and UA performance and apply learnings to iteration and optimization.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; text-align: justify;">Strong cross-functional leadership and stakeholder management skills, including agency oversight.</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; text-align: justify;">Experience in mobile F2P, casual, social, or casino games preferred.</li> <li style="text-align: justify;">Based in (or willing to relocate to) Barcelona for close, in-person collaboration.</li> </ul>   At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!  <div class="content-conclusion"><h3> </h3> <h3>About Scopely</h3> Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: <a href="https://www.scopely.com/">https://www.scopely.com/</a>.  Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official <a href="http://scopely.com">website</a> and verify that all Talent Partner communications come from an email address ending in @<a href="http://scopely.com">scopely.com</a>. Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact [email protected]. Our job applicant privacy policies are available here: <a href="https://www.scopely.com/en/job-applicant-privacy-notice-for-ca-residents">California Privacy Notice</a> and <a href="https://www.scopely.com/en/eea-and-uk-job-applicant-privacy-notice">EEA/UK Privacy Notice</a>. Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.</div>

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