Digital Planner at WPP Media

Milan, ItalyFull-timeMedia Management & DeliveryPosted 23 days ago

About the Role

<div class="content-intro">About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</div> About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif; font-size: 10pt;">Be Extraordinary by Leading Collectively to Inspire transformational Creativity.</li> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif; font-size: 10pt;">Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.</li> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif; font-size: 10pt;">Lead Optiistically by Championing Growth and Development to Mobilize the Enterprise.</li> </ul> Role Summary and Impact <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">To deliver the most effective media plan given a budget and an objective  </li> </ul> <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying) </li> </ul> <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Deliver competitive report and analyze campaigns results </li> </ul> <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Analyze campaigns, and recommend tactical changes to maximize campaign performance </li> </ul> Responsabilities <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">To be aware and update about the commercial offer of the online channels in performance market </li> </ul> <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Usage of the different tools (mainly Adserver and Analytics) to evaluate the plan’s results </li> </ul> <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Ability to manage different digital campaign typologies (awareness, performance, data driven and retargeting) </li> </ul> <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Collaborates with agency cross functional teams and client's suppliers, including creative agencies </li> </ul> About You <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1">University degree preferably in Economics, Advertising or Marketing and Communication </li> </ul> <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1">At least 2-3 years’ experience in digital media planning </li> </ul> <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1">Proactivity and collaborating skills </li> </ul> <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1">Knowledge of Adserver and Analytics </li> </ul> <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1">Fluent English </li> </ul> <ul> <li style="color: rgb(0, 0, 80); font-family: arial, helvetica, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="14" data-aria-level="1">Accuracy, precision, attention to details and meet deadlines </li> </ul>   Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted     <div class="content-conclusion"> Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a> for more information on how we process the information you provide. </div>

About the Role

About the Role

Related Roles

About the Role

Related Roles