Growth Marketing & User Acquisition at Sony Interactive Entertainment

<div class="content-intro"><p><strong>Why Sony Interactive Entertainment?</strong></p> <p>Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.</p></div><h1><span style="color: #000000;"><strong>Growth Marketing &amp; User Acquisition</strong></span></h1> <h3><span style="color: #000000;"><strong>Waterloo, ON</strong></span></h3> <p>&nbsp;</p> <p><span style="color: #000000;"><strong>Build what’s next for players.</strong></span></p> <p><span style="color: #000000;">We’re a startup inside Sony PlayStation: fast-moving, experimental, and highly ambitious, while backed by the scale, resources, and trust of Sony Interactive Entertainment.</span></p> <p><span style="color: #000000;">We’re building new mobile and web experiences that help gamers connect, discover, and play together in better ways. This is a rare opportunity to build at startup speed and drive meaningful impact inside one of the world’s most recognized gaming companies.</span></p> <p><span style="color: #000000;">We are seeking a Growth Marketing &amp; User Acquisition to define how our new products find, convert, engage, and retain their first audiences.</span></p> <p><span style="color: #000000;">In this role, you will own growth marketing and user acquisition strategy from early audience research and pre-launch testing through launch, optimization, and scale. You will work hands-on across channel strategy, campaign execution, creative testing, audience development, measurement, and budget management.</span></p> <p><span style="color: #000000;">You will collaborate closely with Product, Design, and Engineering teams. You will bring user and campaign insights back into the product-development process, helping the team improve acquisition, onboarding, activation, engagement, and long-term growth.</span></p> <p>&nbsp;</p> <p><span style="color: #000000;"><strong>Responsibilities</strong>&nbsp;</span></p> <ul> <li style="color: #000000 !important;"><span style="color: #000000;">Define and own the growth marketing and user acquisition strategy for new mobile and web experiences, from pre-launch audience validation through launch and scale.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Develop target audience, market, positioning, channel, and campaign strategies utilizing user research, behavioural data, competitive insights, and campaign performance.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Plan, launch, and continuously optimize performance marketing campaigns across paid social, search, video, programmatic, app-install, and emerging acquisition channels.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Own campaign budgets, forecasts, pacing, allocation, and performance, balancing growth, efficiency, experimentation, and long-term player value.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Establish a full-funnel measurement framework covering acquisition, conversion, activation, retention, engagement, referral, and long-term value.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Work with engineers to develop attribution approaches, dashboards, cohort analyses, forecasts, incrementality tests, and lifetime-value models.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Build a high-velocity creative testing program, translating audience and performance insights into creative hypotheses, briefs, test plans, and actionable learnings.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Collaborate with Product, Design, and Engineering to identify opportunities across onboarding, conversion, referral, re-engagement, and other product-led growth loops.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Lead app-store, landing-page, and acquisition-funnel optimization, including messaging, creative assets, localization, and conversion experimentation.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Develop integrated go-to-market plans in partnership with PlayStation Brand, Partnerships, and owned-channel teams.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Manage relationships with influencers, media agencies, creative partners, platforms, vendors, and other external partners, ensuring strong execution and accountability.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Monitor changes across media platforms, consumer behaviour, privacy, measurement, and the competitive landscape, adapting the strategy as needed.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Communicate growth plans, performance results, opportunities, risks, and recommendations clearly to cross-functional and leadership stakeholders.</span></li> </ul> <p><span style="color: #000000;">&nbsp;</span></p> <p><span style="color: #000000;"><strong>Requirements</strong></span></p> <ul> <li style="color: #000000 !important;"><span style="color: #000000;">5+ years of professional experience in growth marketing, user acquisition, performance marketing, digital marketing, or a closely related discipline.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Bachelor's Degree or equivalent practical experience.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Proven experience developing and executing growth or user acquisition strategies for a consumer mobile app, game, social product, marketplace, subscription service, or other digital product.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Demonstrated success managing and optimizing paid acquisition campaigns across multiple performance marketing channels.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Hands-on knowledge of campaign setup, audience targeting, bidding, budget pacing, creative optimization, and performance reporting.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Strong understanding of acquisition and product-funnel metrics, including CAC, CPI, CPA, conversion rate, ROAS, retention, payback period, and lifetime value.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Experience with mobile and web analytics, attribution, mobile measurement partners, and campaign experimentation.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Proven ability to build structured creative testing programs and turn performance data into actionable creative recommendations.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Strong analytical and quantitative skills, with the ability to interpret campaign, cohort, and behavioural data and translate it into clear decisions.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Experience managing meaningful marketing budgets and developing forecasts, scenarios, and investment recommendations.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Strong cross-functional collaboration skills and experience working closely with Product, Design, and Engineering.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Experience managing influencers, agencies, vendors, media partners, or external creative partners.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Ability to operate independently, set priorities, and create structure in an ambiguous, technically complex, fast-moving environment.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Clear written, verbal, and presentation skills, including the ability to communicate performance results and recommendations to stakeholders.</span></li> </ul> <h2><span style="color: rgb(0, 0, 0); font-size: 10pt;"><strong><span style="color: #000000;">&nbsp;Bonus</span></strong></span></h2> <ul> <li style="color: #000000 !important;"><span style="color: #000000;">Experience driving growth for social, community, communications, creator, or network-driven consumer products.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Experience in gaming, mobile games, entertainment, or another highly engaged digital consumer category.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Deep knowledge of player behaviours, gaming culture, audience motivations, and industry trends.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Experience taking a new product from pre-launch testing or soft launch through broader market launch and scale.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Experience with app-store optimization, landing-page optimization, localization, and international campaign expansion.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Familiarity with lifecycle marketing, CRM, push notifications, referral programs, re-engagement, and retention campaigns.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Experience developing influencer, creator, community, partnership, or organic acquisition programs.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;">Previous experience at an early-stage startup or on a zero-to-one product team.</span></li> </ul> <p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><em><span data-teams="true">At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.<br><br>Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.&nbsp;</span></em></p> <p>&nbsp;</p></div><div class="title">The estimated Ontario base pay range for this role is listed below.</div><div class="pay-range"><span>$102,300</span><span class="divider">&mdash;</span><span>$152,300 CAD</span></div></div></div><div class="content-conclusion"><p class="p1">Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.</p> <p class="p1">Please refer to our&nbsp;<a href="https://www.playstation.com/legal/careers-privacy-notice/" target="_blank">Candidate Privacy Notice</a>&nbsp;for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.</p> <p><strong>Equal Opportunity Statement:</strong></p> <p><em>Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.</em></p> <p><em>We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.&nbsp;</em></p> <p><em>Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.</em></p> <p>&nbsp;</p></div>