
Commercial Lead, UK & International Expansion at Eat Just
Greater LondonFull-timeSalesPosted 27 days ago
Apply with PipelineAbout the Role
<div class="content-intro"><p class="" data-start="167" data-end="449">Eat Just is on a mission to build a healthier, safer, and more sustainable food system—starting with what’s on your plate. From pioneering plant-based eggs to making real meat without slaughter, we’re reimagining the future of food in ways that are better for people and the planet.</p>
<p class="" data-start="451" data-end="714">We’re a lean, passionate team of scientists, chefs, engineers, and operators who believe that doing hard things well can make a meaningful difference. We’ve brought groundbreaking innovations to market, like Just Egg and GOOD Meat, and we’re just getting started.</p>
<p class="" data-start="716" data-end="840">If you’re excited by big challenges, real impact, and the chance to shape what the future tastes like—we’d love to meet you.</p>
<p class="" data-start="842" data-end="939"><a class="" href="https://ju.st" target="_new" data-start="842" data-end="886">Learn more about Eat Just and our products →</a></p></div><p>We’re looking for a highly resourceful, execution-focused Commercial Lead to build and scale our UK presence from the ground up, while also supporting expansion into new European markets through partner activation and enablement.</p>
<p>This is not a traditional sales role. In the UK, you will have direct commercial ownership – launching and growing the business for Just Egg and Just Meat, building customer relationships, and driving revenue.</p>
<p>Across the rest of Europe, your role is to activate and support market entry with identified (or in-progress) partners. You will act as the central liaison and operator, ensuring partners have everything they need to evaluate, launch, and grow in their markets.</p>
<p>If you’re someone who thrives in ambiguity, moves fast, and knows how to make progress without a playbook, this role is built for you.</p>
<p> </p>
<p><strong>What You’ll Do</strong></p>
<p><strong>Build & Grow the UK Market (Direct Ownership)</strong></p>
<ul>
<li>Own commercial execution in the UK, with near-term focus on launching and scaling Just Egg and Just Meat.</li>
<li>Open doors with retailers and foodservice operators to close new business.</li>
<li>Take accounts from first conversation through sampling, launch and ongoing expansion.</li>
<li>Get hands-on with launches—sampling, training, early customer support, and problem-solving in real time.</li>
<li>Partner closely with Marketing to execute programs that drive sustained in-market success.</li>
</ul>
<p><strong>Activate New European Markets (Partner-Led Execution)</strong></p>
<ul>
<li>Support expansion into Europe by activating and enabling identified (or in-progress) partners (e.g., Netherlands and beyond)</li>
<li>Work with partners to understand what’s needed to evaluate and launch successfully—across product, pricing, supply chain, regulatory, and go-to-market.</li>
<li>Serve as the central liaison between partners and US HQ, coordinating across R&D, Operations, Sales, and Marketing to deliver required inputs (e.g., specs, samples, positioning, pricing)</li>
<li>Project manage market entry efforts end-to-end – driving timelines, aligning stakeholders, and ensuring follow-through on all sides.</li>
<li>Remove blockers, maintain momentum, and ensure partners have what they need to move from exploration to execution.</li>
</ul>
<p><strong>Make Things Happen Without a Playbook</strong></p>
<ul>
<li>Manage multiple opportunities at different stages simultaneously.</li>
<li>Use judgment to prioritize what’s worth pursuing vs. what’s not.</li>
<li>Translate market and partner feedback into clear, actionable next steps internally.</li>
<li>Represent the company externally with credibility, responsiveness, and urgency.</li>
</ul>
<p><strong>What You’ll Bring</strong></p>
<ul>
<li>A scrappy, operator mindset—you’re comfortable figuring things out as you go and don’t wait for perfect direction.</li>
<li>Experience in sales, business development, or commercial roles within food, foodservice, or CPG (ideally plant-based).</li>
<li>Strong bias for action—you move quickly, follow through, are comfortable asking questions and push for clarity when needed.</li>
<li>Ability to operate across both selling directly and cross-functional coordination.</li>
<li>Solid commercial instincts—you can quickly assess viability and risks early.</li>
<li>Strong communication skills and ability to work across functions and with external partners.</li>
<li>Comfort acting as the connective tissue between partners and internal teams.</li>
<li>Strong organization skills with ability to manage multiple stakeholders and keep complex workstreams moving.</li>
<li>Regular domestic travel with willingness to travel up to 20% internationally without restrictions.</li>
</ul>
<p><strong>Why This Role</strong></p>
<ul>
<li>Opportunity to own a market end-to-end (UK) while helping bring new ones online across Europe.</li>
<li>High ownership and direct exposure to senior leadership.</li>
<li>Fast-moving, high-impact environment where execution matters more than process.</li>
<li>The chance to help scale a category-defining food company internationally.</li>
</ul>
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