Senior Lifecycle Marketing Manager at Found

<div class="content-intro"><p><a href="https://joinfound.com/">Found</a> is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. Since launching in 2019, Found has served over 250,000 patients across the U.S., making high-quality, affordable treatment more accessible while reducing healthcare costs for consumers, employers, and payors. Backed by $130M+ from top investors including Atomic, GV, WestCap, IVP, TCG, and Define Ventures, Found is redefining how personalized weight care is delivered at scale.</p></div><h4><strong>About Found</strong></h4> <p>Found is building the most trusted, clinically rigorous, and affordable path to durable weight loss &amp; metabolic health. We combine board-certified clinicians, the widest medication toolkit in the category, and a modern member experience to help hundreds of thousands of Americans achieve meaningful, science-backed weight loss. We're growing fast, profitable, and obsessed with treating weight as the chronic condition it is.</p> <h4><strong>The role</strong></h4> <p>Lifecycle is one of Found's most important growth and retention levers, and we're bringing it fully in-house. As our <strong>Senior Lifecycle Marketing Manager</strong>, you'll own pre-purchase lifecycle end-to-end — strategy, Braze execution, experimentation, and measurement — and over time grow the program to own post-purchase retention as well. You'll replace most of our current agency footprint, partner closely with Product, Clinical, Creative, and Paid, and build the AI-augmented content engine that lets a lean team ship more, test faster, and stay compliant.</p> <p>This is a hands-on senior IC role for someone who wants clear ownership of a core channel, a direct line to the VP of Growth and ELT, and a mandate to use AI aggressively to do the work of a small team.</p> <h4><strong>What you'll do</strong></h4> <ul> <li><strong>Own pre-purchase lifecycle.</strong> Leads nurture, abandon checkout, reactivation and win-back, Benefit Verification, lapsed-member re-engagement, cold-lead programs, and product launch comms — strategy, Braze build, QA, launch, and iteration.</li> <li><strong>Build it yourself.</strong> You live in Braze. You design canvases, build segments, QA push/SMS/email, manage suppressions, and obsess over deliverability — comfortable picking up Liquid when a build calls for it.</li> <li><strong>Set up the measurement framework.</strong> Holdouts, incrementality reads, LCM-attributed conversions in Amplitude/Sigma, and a monthly readout that ties lifecycle to our CAC and LTV:CAC goals.</li> <li><strong>Ship faster with AI.</strong> Use AirOps, Claude, and other AI tools to accelerate ideation, drafting, segmentation, and QA. Partner with editors and designers to turn AI-assisted drafts into on-brand, MLR-compliant comms at a materially higher pace than we can today.</li> <li><strong>Partner across the business.</strong> Work with Product and Clinical on launch comms (new medications, new states, new offerings), with Brand on positioning, with Paid on funnel handoffs, and with Care on retention and adherence.</li> <li><strong>Run compliant, segmented journeys.</strong> Fair-balance messaging, medication disclosures, and platform-policy-safe language — baked into templates and messaging guidelines, not patched in at review.</li> <li><strong>Phase in post-purchase.</strong> In months 6–12, take on onboarding (Day 0–60), adherence and side-effect support, 28-day refill cadences, and save/retain motions — shaping the retention engine as we grow.</li> </ul> <h4><strong>What success looks like</strong></h4> <ul> <li><strong>90 days:</strong> Pre-purchase lifecycle is fully transitioned in-house with no drop in lifecycle-attributed signups. A new measurement framework is live.</li> <li><strong>6 months:</strong> Measurable lift in lifecycle-attributed signups as a % of total. An AI-augmented content engine is meaningfully accelerating touchpoint velocity.</li> <li><strong>12 months:</strong> Durable lift in LTV:CAC driven by lifecycle-led activation, retention, and winback. A clear roadmap and early wins on post-purchase. You're the undisputed owner and strategist for the channel.</li> </ul> <h4><strong>You might be a fit if you have</strong></h4> <ul> <li>5–8+ years in Lifecycle / CRM for consumer subscription, healthcare, or fintech — with real ownership, not just execution</li> <li>Expert Braze chops (canvases, Liquid, Connected Content, segmentation, push/SMS/email, deliverability). Comparable expertise in Iterable, Klaviyo, or Braze-adjacent tools is a plus, but we're a Braze shop</li> <li>A track record of rigorous experimentation — holdouts, incrementality, and healthy skepticism of platform-reported conversions (e.g., Braze crediting a canvas entry as a conversion even without an open)</li> <li>Strong writing and editing instincts; you brief designers and copywriters and make their work sharper</li> <li>Active, opinionated use of AI tools (AirOps, ChatGPT, Claude, Jasper, etc.) in your daily workflow</li> <li>Comfort in a regulated environment: MLR/legal review, fair-balance, medication disclosures, or analogous fintech/health compliance</li> <li>Analytical fluency — you pull, interpret, and act on your own numbers (e.g., reading cohort retention, diagnosing a funnel drop-off, sizing a holdout), in tools like Amplitude, Sigma, Looker, or directly via (AI-assisted) SQL</li> <li>Startup operator energy: scrappy, proactive, opinionated, high-ownership, outcome-oriented, writes crisp briefs, partners well across functions</li> </ul> <h4><strong>Bonus points</strong></h4> <ul> <li>GLP-1, weight-loss, or metabolic health category experience</li> <li>You've taken a lifecycle program from an agency back in-house</li> <li>Deliverability / sender reputation expertise</li> </ul><div class="content-conclusion"><p>Found is an Equal Opportunity Employer.&nbsp; We seek and celebrate diversity in its many forms.&nbsp; If you’re excited about this opportunity but do not meet 100% of the qualifications, we encourage you to apply.</p> <p>Please review our&nbsp;<a href="https://joinfound.com/pages/california-applicants">CCPA policies</a>.</p></div>