Analytics Senior Executive, GOC at WPP Media

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p></p> <p><strong>Role Summary and Impact</strong></p> <p>As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a <strong>Senior Analyst</strong> who will:</p> <ul> <li> <p>Partner with <strong>Analytics and cross-disciplinary teams across New York, Chicago, San Francisco, and Los Angeles</strong> to measure the success of marketing and advertising executions and deliver quantifiable insights that enable MFG teams to innovate and improve their work.</p> </li> <li> <p>Lead the <strong>collection, cleaning, analysis, and evaluation of marketing data</strong>, applying measurement methodologies such as <strong>A/B testing, Matched Market Tests, and statistical validation</strong>.</p> </li> <li> <p>Champion <strong>real-time data quality assurance, input, and formatting</strong> to support the successful implementation of media measurement initiatives.</p> </li> <li> <p>Proactively <strong>identify and resolve program and project issues</strong>, escalating them appropriately when necessary.</p> </li> <li> <p>Transform complex data into <strong>clear and visually compelling presentations</strong>.</p> </li> <li> <p>Communicate campaign findings through effective <strong>data storytelling</strong>, translating advertising results into actionable insights and recommendations.</p> </li> <li> <p>Build knowledge across different practices to tailor insights and recommendations to specific business and client needs.</p> </li> <li> <p>Stay current on <strong>MFG’s product offerings</strong> and understand how they influence analytics and measurement.</p> </li> <li> <p>Support and occasionally manage conversations with <strong>vendors and clients</strong>.</p> </li> </ul> <p><strong>Skills and Experience</strong></p> <ul> <li> <p>Bachelor’s degree in <strong>Analytics, Technology, Marketing, Advertising</strong>, or a related field, with a <strong>3.0 GPA or equivalent professional experience</strong>.</p> </li> <li> <p><strong>C1 English proficiency</strong> or equivalent, with the ability to communicate effectively in professional environments.</p> </li> <li> <p><strong>1–3 years of professional experience</strong> in a marketing analytics-based role, preferably within a <strong>media agency</strong>.</p> </li> <li> <p>Experience or exposure to <strong>digital media execution</strong>, including <strong>Search, Social, and Programmatic</strong> channels.</p> </li> <li> <p>Understanding of the measurement of both <strong>Brand and Direct Response marketing campaigns</strong>.</p> </li> <li> <p>Proficiency in <strong>Excel and PowerPoint</strong>; experience with <strong>Google Workspace</strong> is a plus.</p> </li> <li> <p>Experience with core advertising platforms such as <strong>Google Ads, Meta Ads, and CM360</strong>.</p> </li> <li> <p>Strong <strong>project management skills</strong> and the ability to manage multiple tasks simultaneously.</p> </li> <li> <p>Strong verbal and written communication skills, including the ability to <strong>present data and recommendations clearly</strong>.</p> </li> <li> <p>Strong <strong>attention to detail</strong> and the ability to remain highly organized and efficient under pressure.</p> </li> <li> <p>A natural affinity for numbers and data, with a passion for using data to solve business problems.</p> </li> <li> <p>Experience with generative AI tools such as <strong>Gemini and ChatGPT</strong> is a plus.</p> </li> <li> <p>Experience with programming languages such as <strong>R, SQL, and Python</strong> is a plus.</p> </li> </ul> <p><strong>Life at WPP Media &amp; Benefits</strong></p> <p>Our passion for shaping the next era of media is powered by our commitment to <strong>Be Extraordinary</strong>, investing in our employees to inspire transformational creativity. We also <strong>Lead Optimistically</strong>, firmly believing in and <strong>Championing Growth and Development</strong> for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media &amp; WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.</p> <p>We <strong>Create an Open environment</strong> built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</p> <p>WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.</p> <p>This position is available in a <strong>Remote or Hybrid Work Modality</strong> and must be performed from any location within <strong>Mexico or Colombia</strong>. Only candidates residing in either country who are <strong>legally authorized to work there</strong> may apply. Remote work from outside <strong>Mexico or Colombia</strong>, including relocation abroad under a remote work contract, is <strong>not permitted under any circumstances</strong>.</p> <p>Please read our <a href="https://www.wppmedia.com/pages/privacy-policy">Privacy Notice</a> for more information on how we process the information you provide.</p> <p>While we appreciate all applications received, only those candidates selected for an interview will be contacted.</p> <p>#LI-GOC</p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>