Senior Analyst SEO at Kepler Group

San Jose, Costa RicaFull-timeMedia ActivationPosted 9 days ago

About the Role

<div>Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.</div> <div> </div> <div><span style="font-size: 12pt;" data-sheets-value="{"1":2,"2":"Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients."}" data-sheets-userformat="{"2":15139,"3":{"1":0},"4":{"1":2,"2":16777215},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"11":3,"12":0,"14":{"1":2,"2":-436207616},"15":"Arial","16":11}">Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.</div> <div> <ul> <li style="font-size: 12pt;">We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. </li> <li style="font-size: 12pt;">We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. </li> <li style="font-size: 12pt;">We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.  </li> </ul> </div> <h2>SEO Senior Analyst</h2> We are seeking a highly motivated and results-oriented Search Engine Optimization (SEO) Senior Analyst with 2-3 years of experience to join our growing marketing team. The ideal candidate will be instrumental in developing and executing our end-to-end SEO strategy, driving organic traffic, and improving search engine rankings. You'll be responsible for a wide range of SEO activities, from content optimization to technical implementations and local SEO initiatives. If you're passionate about all things SEO and eager to make a significant impact, we encourage you to apply! <h3>Responsibilities:</h3> <ul> <li style="font-size: 12pt;">Develop and implement comprehensive SEO strategies to increase organic search visibility, traffic, and conversions.</li> <li style="font-size: 12pt;">Conduct in-depth keyword research to identify high-value opportunities and inform content creation.</li> <li style="font-size: 12pt;">Support Content SEO by optimizing new content for key landing pages, including on-page optimization, content structure, and internal linking.</li> <li style="font-size: 12pt;">Manage and execute Technical SEO initiatives, including site audits, crawlability, indexation, schema markup, and optimizing meta titles, descriptions, and header tags.</li> <li style="font-size: 12pt;">Develop and implement link building strategies to acquire high-quality backlinks and improve domain authority.</li> <li style="font-size: 12pt;">Manage and optimize our Google Merchant Center catalog to enhance product visibility and performance in shopping results.</li> <li style="font-size: 12pt;">Develop and execute Local SEO strategies, working in partnership with our Yext platform to optimize location pages and drive local traffic.</li> <li style="font-size: 12pt;">Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms, providing regular reports and actionable insights.</li> <li style="font-size: 12pt;">Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.</li> <li style="font-size: 12pt;">Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated across all digital initiatives.</li> </ul> <h3>Qualifications:</h3> <ul> <li style="font-size: 12pt;">2-3 years of proven experience in a dedicated SEO role.</li> <li style="font-size: 12pt;">Strong understanding of core SEO principles, including content, technical, and off-page SEO.</li> <li style="font-size: 12pt;">Experience with Google Merchant Center management and catalog optimization.</li> <li style="font-size: 12pt;">Familiarity with Local SEO strategies and platforms like Yext.</li> <li style="font-size: 12pt;">Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.</li> <li style="font-size: 12pt;">Excellent analytical skills with the ability to interpret data and translate it into actionable recommendations.</li> <li style="font-size: 12pt;">Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.</li> <li style="font-size: 12pt;">Detail-oriented with strong organizational and project management skills.</li> <li style="font-size: 12pt;">Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience).</li> </ul> <h3>Bonus Points For:</h3> <ul> <li style="font-size: 12pt;">Experience with e-commerce platforms.</li> <li style="font-size: 12pt;">Knowledge of HTML, CSS, and JavaScript as they relate to SEO.</li> <li style="font-size: 12pt;">Retail or franchise experience</li> <li style="font-size: 12pt;">US client/market experience</li> </ul> MORE ABOUT KEPLER Benefits & Perks: <ul> <li style="font-size: 12pt;">Competitive health and dental benefits</li> <li style="font-size: 12pt;">Tuition reimbursement and training stipend</li> <li style="font-size: 12pt;">Hybrid Office/WFH Schedules: office supplies, internet, and phone stipend</li> <li style="font-size: 12pt;">“Work from Anywhere” 4 weeks per year</li> <li style="font-size: 12pt;">Stocked kitchen, and other team outings</li> <li style="font-size: 12pt;">Collaborative and friendly work space, easily commutable location</li> <li style="font-size: 12pt;">Volunteering & altruism opportunities</li> <li style="font-size: 12pt;">Team building lunches and events, and company celebrations: Summer, Halloween, Holidays, and many multicultural holidays recognized/celebrated</li> <li style="font-size: 12pt;">If something is important to you that’s not listed here, let us know!</li> </ul> Career & Development Focus: <ul> <li style="font-size: 12pt;">Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events</li> <li style="font-size: 12pt;">Opportunities to pursue business related side projects and Hackathons</li> <li style="font-size: 12pt;">Environment of learning from peers, including 30+ class training program, Kepler University, powered by Center of Excellence and Tiger Team subject matter expert groups</li> <li style="font-size: 12pt;">Opportunity to work with cutting edge technology and industry thought leaders</li> <li style="font-size: 12pt;">Kepler Rocket Mentorship Program: beneficial for the development of both mentors and mentees</li> </ul> **All applications must include a Resume & Cover Letter in English to be considered.  Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking<a href="https://docs.google.com/document/d/1mL_wrc66TbhG4TfgFt1g_J-7ssv-0c16JtWdWS2_BZg/edit"> here</a>

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