Salesforce Marketing Cloud (SFMC) Specialist at AvePoint

<p><strong>Key Responsibilities</strong></p> <ul> <li><strong>Platform Maintenance &amp; Operations</strong></li> <ul> <li>Ensure continuous availability, performance, and security of Salesforce Marketing Cloud.</li> <li>Perform routine checks and maintenance of Automation Studio, Journey Builder, Email Studio, and other SFMC modules.</li> <li>Monitor and troubleshoot issues related to data sync, send failures, and integration anomalies.</li> <li>Coordinate with internal teams to apply platform updates, patches, and resolve system bugs.</li> </ul> <li><strong>Client Guidance &amp; Enablement</strong></li> <ul> <li>Act as the subject matter expert (SME) on SFMC functionalities and best practices.</li> <li>Guide clients on using SFMC modules to achieve marketing objectives (e.g., email personalization, journey automation).</li> <li>Support onboarding and training sessions for client teams on campaign management and reporting.</li> <li>Translate client requirements into SFMC capabilities and workflows.</li> </ul> <li><strong>Feasibility Assessment &amp; Solution Advisory</strong></li> <ul> <li>Assess new marketing or integration requests for technical feasibility within SFMC.</li> <li>Evaluate compatibility of proposed solutions with existing data models, automation flows, and business rules.</li> <li>Provide effort estimation, solution options, and highlight possible constraints to stakeholders.</li> <li>Collaborate with architects or developers to design scalable and sustainable solutions.</li> </ul> <li><strong>Campaign Support &amp; Optimization</strong></li> <ul> <li>Monitor campaign performance and provide insights or recommendations for optimization.</li> </ul> <li><strong>Documentation &amp; Process Improvement</strong></li> <ul> <li>Maintain documentation of configurations, processes, and changes within the system.</li> <li>Propose and implement improvements to streamline operational workflows and reduce manual overhead.</li> <li>Stay updated on new SFMC features and releases, advising clients on potential adoption.</li> </ul> </ul> <p>&nbsp;</p> <p><strong>Required Skills &amp; Experience</strong></p> <ul> <li>Proficiency in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Contact Builder, and Content Builder.</li> <li>Strong understanding of data extensions, subscriber management, and marketing automation.</li> <li>Technical troubleshooting and maintenance skills, especially in resolving platform issues (e.g., data sync errors, send failures).</li> <li>Excellent client communication and stakeholder management abilities.</li> <li>Ability to translate business requirements into platform capabilities and explain technical concepts in a business-friendly manner.</li> <li>Experience in feasibility analysis and solution design for marketing and integration requests.</li> <li>Critical thinking to assess options, limitations, and suggest scalable solutions.</li> </ul> <p>&nbsp;</p> <p><strong>Desirable Attributes</strong></p> <ul> <li>Experience mentoring or training junior staff.</li> <li>Proactive in process improvement and documentation.</li> <li>Ability to work independently and as part of a cross-functional team.</li> </ul><div class="content-conclusion"><p><span data-teams="true"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak">Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our <a id="menur12n" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://www.avepoint.com/company/privacy-notice" target="_blank">Privacy Notice</a>.</span></span></p></div>