Marketing Manager at B12

<h2><strong>About the Role</strong></h2> <p>We’re an early-stage startup seeking an experienced, creative, and AI-forward Marketing Manager to help grow and scale our marketing efforts. In this role, you’ll develop, test, and expand customer acquisition channels, with a strong emphasis on building scalable channels beyond paid advertising.</p> <p>You’ll be responsible for identifying new growth opportunities, experimenting quickly, improving campaign performance, and helping our product reach far and wide. With our product-led growth strategy, you’ll collaborate across teams to fuel customer acquisition, improve engagement, and expand our customer base.</p> <h2><strong>Responsibilities</strong></h2> <ul> <li>Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs.</li> <li>Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels.</li> <li>Use AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution.</li> <li>Develop strong written content for ads, emails, landing pages, campaigns, and other marketing materials.</li> <li>Build a library of creative concepts to communicate value to different buyer personas.</li> <li>Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention.</li> <li>Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns.</li> </ul> <h2><strong>Qualifications</strong></h2> <ul> <li>You have strong startup experience and are comfortable working in a fast-moving, resourceful environment.</li> <li>You are a heavy user of AI tools and know how to apply them to grow, automate, and scale marketing efforts.</li> <li>You have experience scaling a marketing channel from zero to significant reach, ideally beyond paid acquisition.</li> <li>You love brainstorming new concepts, ad creatives, campaign ideas, and messaging.</li> <li>You have experience acquiring small businesses and prosumer customers.</li> <li>You understand how to assess campaign impact and estimate the effort needed to generate results.</li> <li>You can manage multiple projects simultaneously and identify the fastest path to value.</li> <li>You bring a full stack of marketing skills, from ideation to execution and analysis.</li> <li>You have experience managing paid digital marketing campaigns.</li> <li>You have excellent command of the English language and are a strong writer.</li> <li>You’re able to create compelling content for ads, emails, landing pages, and campaigns.</li> <li>You have a creative mindset and an eye for design, brand, and visual communication, and have used that ability to author copy, images, and videos with AI assistance.</li> <li>You have at least 3 years of marketing experience, including at least 1 year in a senior role.</li> </ul> <h2><strong>Why You Should Apply</strong></h2> <p>If you’re passionate and skilled but don’t meet every qualification, please apply anyway. Talent, potential, and enthusiasm are highly valued here.</p> <p>B12 is a safe and inclusive workplace, welcoming applicants from diverse backgrounds. We particularly encourage applications from women, people of color, underrepresented minorities, and members of the LGBTQIA community.</p> <h2><strong>How to Apply</strong></h2> <p>Please submit your resume and LinkedIn profile. Feel free to include a brief note introducing yourself and why you’re interested in joining B12.</p> <h2><strong>About Us</strong></h2> <p>Our mission is to empower people to do meaningful work. B12’s AI-powered website builder has been used by over a million businesses and allows users to create a professional website in seconds. Our platform also provides tools for scheduling, payments, and email marketing. We’re a fully remote company, founded in 2015, and supported by investors like Breyer Capital, General Catalyst, SV Angel, and Tola Capital. Visit <a href="http://www.b12.io/">www.b12.io</a> to learn more.</p>