Data Scientist at WPP Media

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Role Summary &amp; Impact</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">As a Data Scientist at WPP Media, you will be a critical force in transforming complex media and marketing data into actionable insights and innovative solutions that drive unparalleled effectiveness and client success. You will leverage cutting-edge analytical techniques, machine learning, and statistical modeling to unravel consumer behavior, optimize campaign performance across diverse channels, and inform strategic decisions for some of the world's leading brands.</span></p> <p>&nbsp;</p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Your work will directly contribute to the development of groundbreaking data products and services, and the continuous evolution of WPP Media's data-driven capabilities. You will empower media strategists, planners, and client service teams with predictive models, robust analytical frameworks, and data-backed recommendations, ultimately shaping the future of advertising and marketing in a rapidly evolving digital landscape.</span></p> <p>&nbsp;</p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Key Responsibilities</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Design, develop, and implement advanced statistical models and machine learning algorithms (e.g., predictive analytics, natural language processing, time series forecasting, media mix modeling, attribution modeling, audience segmentation, propensity modeling) to address key business challenges in media and advertising.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Conduct in-depth data exploration and analysis to identify trends, patterns, and anomalies in large and complex datasets originating from various sources (e.g., ad servers, DMPs, CRM, web analytics, social media, walled gardens).</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Collaborate closely with Cloud Engineers to ensure data quality, availability, and pipeline efficiency, and with other stakeholders (e.g., media planners, strategists, client service teams, product managers) to understand business needs and translate them into scalable data science solutions.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Communicate complex analytical findings, model results, and strategic recommendations clearly and concisely to both technical and non-technical audiences through compelling visualizations, presentations, and written reports.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Develop, deploy, and maintain robust, scalable, and production-ready data science models, working closely with MLOps and Data Engineering teams for seamless integration, monitoring, and performance optimization.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Stay abreast of the latest developments in data science, machine learning, artificial intelligence, and media measurement, evaluating and implementing new techniques and tools to continuously enhance our capabilities and deliver competitive advantage.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Contribute to the continuous improvement of data science practices, methodologies, documentation, and tooling within WPP Media, fostering a culture of innovation and data excellence.</span></li> </ul> <p>&nbsp;</p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Requirements</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Bachelor’s degree plus relevant industry experience, or a Master’s degree, in a quantitative field such as Statistics, Computer Science, Mathematics, Economics, Physics, Operations Research, or related fields.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Experience: 2-3 years of professional experience as a Data Scientist, ideally within the media, advertising, marketing technology, e-commerce, or consulting industries.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Proven experience with the full data science lifecycle, from problem definition, data acquisition and cleaning, exploratory data analysis, model development, validation, to deployment, monitoring, and iteration.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Demonstrated experience in applying statistical modeling, machine learning to solve real-world business problems with tangible impact.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Strong Python proficiency with a focus on building production-ready ML systems: clean architecture, reusable modules, testing, and pipeline orchestration. Hands-on experience with data processing (Pandas, NumPy), machine learning frameworks (Scikit-learn, XGBoost, LightGBM, CatBoost), PyTorch, and statistical modeling in production environments.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Expertise in SQL for querying, manipulating, and transforming large datasets in various database environments.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Understanding of MLOps principles, including model deployment, versioning, and monitoring.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Strong problem-solving and analytical skills, with solid algorithmic thinking and a curiosity to deeply explore data and modeling challenges.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Strong communication skills with the ability to convey complex technical concepts to diverse audiences.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><u>Nice to have</u></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Experience with cloud platforms such as Google Cloud Platform (GCP), Amazon Web Services (AWS), or Microsoft Azure, including their data and machine learning services (e.g., BigQuery, Sagemaker, Vertex AI, Databricks).</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Experience with MLflow (experiment tracking and model registry), feature stores, and containerized deployment (Docker) is highly desirable.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Familiarity with data visualization tools (e.g., Tableau, Looker, Power BI) and libraries (e.g., Matplotlib, Seaborn, Plotly) to effectively communicate insights.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Knowledge of big data technologies (e.g., Apache Spark, Hadoop) is a plus.</span></li> </ul> <p>&nbsp;</p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Life at WPP Media &amp; Benefits</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">While we appreciate all applications received, only those candidates selected for an interview will be contacted.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">#LI-Promoted</span></p> <p style="text-align: right;"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">#LI-Promoted</span></p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>