Data Analytics Assistant at WPP Media

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p></p> <p>Job Title:&nbsp;<strong>Data Analytics Assistant (Part-time)</strong></p> <p>&nbsp;</p> <p>Reports To: Associate Director, Analytics</p> <p>Function: Choreograph</p> <p>Location: Hong Kong</p> <p>&nbsp;</p> <p><strong>Role Summary and Impact</strong></p> <p>WPP Media Hong Kong is seeking a Data Analytics Assistant to join our Choreograph team. This role is crucial for maintaining the integrity of our digital advertising data and ensuring the accuracy of our campaign performance measurement. Reporting to the Associate Director, Analytics, the successful candidate will be responsible for the systematic checking and validation of tracking pixels and tags across our clients' digital properties and campaigns, playing a vital support role in our operational excellence.</p> <p>&nbsp;</p> <p><strong>Core Responsibilities:</strong></p> <ul> <li> <p><strong>Tag Verification &amp; Validation:&nbsp;</strong>Systematically check and validate the implementation of pixels and tags (e.g., analytics, conversion, remarketing) across client websites and digital marketing campaigns.</p> </li> <li> <p><strong>Functional Testing:&nbsp;</strong>Conduct tests to ensure that all tracking codes are firing correctly as per technical specifications and campaign requirements, utilizing browser developer tools.</p> </li> <li> <p><strong>Discrepancy Reporting:&nbsp;</strong>Diligently identify, document, and report any tracking discrepancies, missing tags, or implementation errors to the relevant technical and account teams.</p> </li> <li> <p><strong>Documentation Management:&nbsp;</strong>Maintain clear, organized, and up-to-date documentation of all validation checks, findings, and the status of any required fixes.</p> </li> <li> <p><strong>Collaboration &amp; Follow-up:&nbsp;</strong>Liaise with internal teams to communicate issues and collaborate on confirming that fixes and updates have been successfully deployed.</p> </li> <li> <p><strong>Adherence to Standards:&nbsp;</strong>Ensure all tracking implementations adhere to WPP Media's best practices and governance protocols.</p> </li> </ul> <p>&nbsp;</p> <p><strong>&nbsp;</strong></p> <p><strong>Skills and Experience</strong></p> <p>At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media's shared core values:</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Be&nbsp;<strong>Extraordinary</strong>&nbsp;by Leading Collectively to Inspire transformational Creativity.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create an&nbsp;<strong>Open</strong>&nbsp;environment by Balancing People and Client Experiences by Cultivating Trust.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Lead&nbsp;<strong>Optimistically</strong>&nbsp;by Championing Growth and Development to Mobilize the Enterprise.</p> <p>&nbsp;</p> <p>Required Skills &amp; Experience:</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Bachelor's degree in Marketing, Advertising, Business, Information System or a related field.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 0-1 year of experience in digital marketing or a related field.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Exceptional attention to detail and a high degree of accuracy.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; High level of computer proficiency, including experience with web browsers, developer tools (e.g., inspecting elements, checking console errors), and Microsoft Office Suite.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong analytical and problem-solving skills with the ability to systematically troubleshoot technical issues.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Clear and concise communication skills, both written and verbal.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excellent organizational and time-management skills, with an ability to manage tasks efficiently.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A proactive and methodical approach to tasks.</p> <p>&nbsp;</p> <p>Desired Skills &amp; Experience:</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Familiarity with digital advertising platforms.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Basic understanding of Tag Management Systems.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Knowledge of basic HTML and how websites function.</p> <p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Previous experience in a digital marketing, ad operations, or quality assurance (QA) role is an advantage.</p> <p>&nbsp;</p> <p><strong>Life at WPP Media &amp; Benefits</strong></p> <p>Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</p> <p>WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</p> <p>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require flexibility, please discuss this with the hiring team during the interview process.</p> <p><br></p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>