Paid Media Strategist (Freelance) at M Booth

<p><span style="font-size: 10pt;"><strong>Who We Are</strong></span></p> <p><span style="font-size: 10pt;">At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.</span></p> <p><span style="font-size: 10pt;">We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.</span></p> <p><span style="font-size: 10pt;">Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.</span></p> <p><span style="font-size: 10pt;">Our growing Paid Media team has an immediate opening for a <strong>Paid Media Strategist (Freelance)</strong> to support several major clients across healthcare, lifestyle, and corporate brand categories.</span></p> <p><span style="font-size: 10pt;">This is an excellent opportunity for a hands-on paid media professional who loves combining smart strategy with day-to-day execution and wants to work with a supportive, collaborative, highly integrated team.</span></p> <p><span style="font-size: 10pt;"><strong>What You’ll Do</strong></span></p> <p><span style="font-size: 10pt;">As a Paid Media Strategist, you’ll help drive planning, execution, and optimization across paid social, video, and programmatic. You will manage campaign builds, monitor performance, and translate insights into recommendations clients can easily understand. You’ll also work closely with platform partners, contribute to strategic thinking, and support cross-functional collaboration with PR, creative, influencer, and analytics teams.</span></p> <p><span style="font-size: 10pt;"><strong>Key responsibilities include:</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Plan, build, and launch campaigns across Meta, LinkedIn, YouTube, TikTok, and more</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Own all setup and QA including targeting, UTMs, pixels, creative delivery, and pacing checks</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Assist in influencer boosting and whitelisting setups, ensuring proper permissions and paid amplification workflows</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Monitor and optimize campaigns to achieve KPIs while surfacing clear insights</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Build platform audiences based on research, analytics inputs, and category trends</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Support the creation of performance reports and dashboards, simplifying complex data</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Pull and analyze metrics to identify trends and recommend improvements</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Contribute towards POVs, research inputs, and planning rationale for internal and client use</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Manage operational needs including billing accuracy, IOs, reconciliation, and timeline keeping</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Capture and distribute meeting notes, next steps, and action items to keep work flowing smoothly&nbsp;</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Maintain strong relationships with platform reps and media partners to stay ahead of new tools and betas</span></li> </ul> <h5><span style="font-size: 10pt;"><strong>What You’ll Bring</strong></span></h5> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Bachelor’s degree or equivalent experience</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">3 to 5 years of hands-on paid media experience, ideally in an agency environment</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Expert fluency in Meta Ads Manager including builds, QA, and optimization</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Familiarity with dashboarding tools such as Tableau or Power BI</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong organizational skills with experience handling billing, pacing, and campaign operations</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong client communication skills and comfort presenting in meetings</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Ability to manage multiple deadlines across accounts and teams</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Collaborative mindset and ability to work in a cross-functional environment.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Positive, flexible attitude and curiosity about where digital platforms are heading</span></li> </ul> <h2><span style="font-size: 10pt;"><strong>Nice to Have</strong></span></h2> <ul> <li>Experience with YouTube, TikTok, and LinkedIn</li> <li>Influencer whitelisting or paid amplification experience</li> <li>Familiarity with ad verification and brand safety tools such as DoubleVerify</li> <li>Experience with healthcare or HCP targeting&nbsp;</li> <li>Strong interest in emerging digital trends and platform updates</li> </ul> <p><strong>What We’ll Bring</strong></p> <p>Here are a few highlights of our benefits offerings as an M Boother:</p> <ul> <li>A workplace that’s alive with courage, ideas, respect and humanity</li> <li>Professional growth and development programs to help advance your career</li> <li>Comprehensive health care and wellness plans for your entire family</li> <li>A 401(k) Savings Plan and Flexible Spending Accounts</li> <li>Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays</li> <li>Additional Perks: Family Leave, Well-Being Programs, &amp; Commuter Benefits</li> <li>Flexible, hybrid workplace</li> <li>Hourly rate: $40/hour</li> </ul> <p>(<em>New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)</em></p> <p><strong>Location: Tri-State area (NY, NJ, CT) within easy reach of New York City area to come in for day trips.&nbsp;</strong></p> <p><em>We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.</em></p> <p>M Booth &amp; Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</p>