Senior Product Marketing Manager at Beacon Biosignals

<p><span style="font-family: arial, helvetica, sans-serif;">Beacon Biosignals is on a mission to revolutionize precision medicine for the brain. We are the leading at-home EEG platform supporting clinical development of novel therapeutics for neurological, psychiatric, and sleep disorders. Our FDA 510(k)-cleared Waveband EEG headband and AI algorithms enable quantitative biomarker discovery and implementation. Beacon’s Clinico-EEG database contains EEG data from nearly 100,000 patients, and our cloud-native analytics platform powers large-scale RWD/RWE retrospective and predictive studies. Beacon Biosignals is changing the way that patients are treated for any disorder that affects brain physiology.&nbsp;</span></p> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>What you will be doing:</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif;">Beacon is seeking a Senior Product Marketing Manager to lead go-to-market strategy for our life sciences and diagnostics portfolio. Reporting to the Chief Clinical Officer, this is an individual contributor role sitting at the intersection of clinical insight, product strategy, and market execution. You will be driving how Beacon positions and communicates its solutions to decision-makers across the country.&nbsp;</span></p> <p><span style="font-family: arial, helvetica, sans-serif;">This is a fully remote role; candidates based in the Boston, New York City, or San Francisco area are strongly preferred.</span></p> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>What success looks like:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Develop deep expertise in the diagnostics and life sciences buyer journey.&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Represent the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to inform roadmap priorities.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Support demand generation efforts by contributing to campaigns, webinars, conference presence, and digital marketing initiatives.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Build relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to amplify Beacon’s credibility and reach in target markets.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>What you will bring:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">6+ years of product marketing experience, with at least 3 years focused on life sciences, diagnostics, or healthcare technology.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Strong written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Bachelor’s degree in life sciences, marketing, or a related field.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Experience working at a startup or early-stage company&nbsp;</span></li> </ul> <div> <p><span style="font-family: arial, helvetica, sans-serif;">The base salary range for this role is determined based on past experience, specific skills and qualifications. The base salary is one component of the total compensation package, which includes equity, PTO and other benefits.</span></p> <p><span style="font-family: arial, helvetica, sans-serif;">At Beacon, we've found that cultural and scientific impact is driven most by those that lead by example. As such, we're always seeking new contributors whose work demonstrates an avid curiosity, a bias towards simplicity, an eye for composability, a self-service mindset, and - most of all - a deep empathy towards colleagues, stakeholders, users, and patients. We believe a diverse team builds more robust systems and achieves higher impact.</span></p> </div>