Senior Manager, Marketing (Korea) at Major League Baseball

<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">MLB’s Marketing team in Korea is responsible for executing marketing and brand activations targeting the Korean audience. Activities include online/offline brand promotions, paid media, social media, content development, and promotions for MLB’s domestic and global events. The Senior Manager will be responsible for developing the overall marketing strategy in Korea to grow MLB’s brand presence, along with executing digital campaigns, media events, and experiential events. The ideal candidate will have expertise in marketing strategy, communications, and event marketing, offering strong bilingual communication skills to drive synergies with internal and external stakeholders.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Responsibilities</strong></span></p> <p><em><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Marketing Strategy</span></em></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">&nbsp;Coordinate with the local and regional marketing teams to develop annual marketing plans based on MLB’s local marketing strategy</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">&nbsp;Collaborate with revenue-driving functions to integrate value-add and new revenue mechanisms into the marketing plan</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">&nbsp;Identify and negotiate with various agencies to maximize MLB’s marketing pursuits in Korea</span></li> </ul> <p><em><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Communications</span></em></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">&nbsp;Coordinate with internal stakeholders to integrate media exposure opportunities into major initiatives across the market, maintaining consistent messaging and strategic alignment</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">&nbsp;Work with agencies/vendors to develop press materials, and execute press events and influencer events</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">&nbsp;Develop and maintain local media and influencer relationships</span></li> </ul> <p><em><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Event Marketing</span></em></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">&nbsp;Lead end-to-end execution of marketing events (ideation, operations, reporting) with focus on growing fandom and viewership in Korea</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">&nbsp;Work closely with creative and event agencies to develop event expressions that align with market objectives</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">&nbsp;Communicate with internal/external stakeholders to create synergies with revenue-driving functions</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Qualifications &amp; Skills</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">At least ten (10) years’ experience in a marketing or media relations role</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience or knowledge in multiple marketing functions including agency relations, paid media, paid social, and event marketing</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong command of both English (native) and Korean (native)</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong industry relationships built over years of work with agencies, platforms, and freelancers</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Bachelor’s degree in business, Economics, Communications, or related field is required</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Must possess excellent analytical and communication skills</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Detail oriented and able to manage multiple assignments simultaneously in a demanding, fast-paced, high-exposure environment</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Great teammate with strong project management and organizational skills</span></li> </ul><div class="content-conclusion"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Why MLB?</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">California Residents: Please see our&nbsp;<a href="https://www.mlb.com/careers/ccpa">California Recruitment Privacy Policy</a> for more details.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Colorado Residents: Colorado based applicants may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at <a href="mailto:[email protected]">[email protected]</a>. Requests received for non-disability related issues, such as following up on an application, will not receive a response.</span></p> <p style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Are you ready to Step Up to the Plate? Apply below!</strong></span></p></div>