Senior Product Marketing Manager at Litmos

United StatesFull-timeMarketingPosted 29 days ago

About the Role

<div class="content-intro">Are you looking for an opportunity to contribute to a high-energy, dynamic, and fast-paced organization? Are you interested in joining a team where you can contribute to building the fun, people-centric, culture and brand? Then you’re in the right place!  Litmos develops eLearning solutions for top-performing companies. An established leader in the market since 2007, Litmos solutions include an easy-to-use LMS platform, a comprehensive learning content library, services to support success, and integrations with top workflow tools. Thousands of companies trust Litmos to create, curate, and connect learning to employees, customers, and partners. The solutions are used by more than 30 million people in 150 countries, across 35 languages. Find more information at <a href="http://www.litmos.com/">www.litmos.com</a>. </div>As a Senior Product Marketing Manager, you'll own how we position, launch, and scale our products—turning complex capabilities into clear stories that drive adoption and revenue.  This role isn't for someone who needs a playbook handed to them. You'll operate in an environment that is fast-moving, often ambiguous, and light on process. Priorities shift, documentation is thin, and the right answer usually has to be figured out, not looked up. If that sounds energizing rather than exhausting, keep reading. You'll partner closely with Product, Sales, and Marketing to bring new offerings to market, shape product direction, and make sure customers understand—and value—what we're building. We expect you to use AI as a core part of how you work, not as a side experiment.  What You'll Do  Own positioning & messaging  <ul> <li data-leveltext="" data-font="Symbol" data-listid="31" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Develop differentiated positioning and messaging frameworks, and rewrite them when the market shifts </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="31" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Turn complex product capabilities into simple narratives—the kind a customer can repeat back after one read </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="31" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Tailor messaging across personas, segments, and stages of the buyer journey </li> </ul> Lead go-to-market strategy & execution  <ul> <li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Own end-to-end GTM for launches and major releases, from strategy through the unglamorous execution details </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Define segmentation, targeting, channel strategy, and success metrics </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Drive cross-functional alignment without waiting for someone to convene the meeting </li> </ul> Drive content & customer communication  <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Ship high-impact content across the funnel (decks, landing pages, emails, in-product messaging, release comms) </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Keep voice and clarity consistent across every customer touchpoint </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Default to shipping. Iterate in the open rather than polishing in private. </li> </ul> Enable revenue teams  <ul> <li data-leveltext="" data-font="Symbol" data-listid="34" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Equip Sales and CS with messaging, tools, and training that move win rates and adoption </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="34" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Build battlecards, talk tracks, and objection-handling frameworks based on what's actually happening in deals </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="34" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Jump into high-priority deals with tailored positioning when it matters </li> </ul> Bring market & customer insight  <ul> <li data-leveltext="" data-font="Symbol" data-listid="35" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Own persona development grounded in real research—customer interviews, win/loss, usage data—not assumptions </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="35" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Monitor the competitive landscape and translate what you learn into sharper positioning </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="35" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Be the voice of the customer back into Product, and be willing to say things people don't want to hear </li> </ul> Operate with data and AI  <ul> <li data-leveltext="" data-font="Symbol" data-listid="36" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Run experiments on messaging, channels, and content; measure honestly; kill what isn't working </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="36" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Use AI tools throughout your workflow—research, drafting, synthesis, iteration—to compress weeks of work into days </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="36" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Continuously rebuild your own process as better tools and approaches emerge </li> </ul> What We're Looking For  <ul> <li data-leveltext="" data-font="Symbol" data-listid="37" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">5–10+ years of product marketing experience (B2B SaaS or tech preferred) </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="37" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">A track record of owning launches end-to-end—not just contributing to them </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="37" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Strong positioning and storytelling skills: you simplify without dumbing down </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="37" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Comfort operating in ambiguity. You've worked somewhere with little process or documentation and you found it freeing, not frustrating. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="37" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">A bias for action. When you see a problem, your instinct is to start solving it, not to schedule a meeting about it. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="37" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Intellectual curiosity that shows up in your work—you ask "why" more than most people are comfortable with, and you go find the answer </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="37" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Directness. You give and take feedback without padding it, and you say what you actually think in meetings. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="37" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">An experimenter's instinct. You'd rather ship a rough test this week than a perfect plan next quarter. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="37" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1">Analytical mindset—you use data to make decisions and to change your mind </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="37" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1">Fluency with modern AI tools and a real, demonstrable history of using them to do more and better work </li> </ul> How You'll Operate Here  <ul> <li data-leveltext="" data-font="Symbol" data-listid="38" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Move first, refine later. We'd rather see a v1 in three days than a v3 in three weeks. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="38" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Simplify aggressively. If you can't explain it in a sentence, you don't understand it yet. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="38" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Be transparent. Share work in progress. Surface problems early. Disagree openly. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="38" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Run experiments, not productions. Most of what we try won't work; that's the point. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="38" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Build your own runway. No one will hand you a roadmap, a brief, or permission. Go. </li> </ul> Salary <ul> <li>$140,000 - 160,000 base plus 15% bonus.</li> </ul> Benefits:- Litmos offers a comprehensive benefits package that includes, but is not limited to:  <ul> <li>Health, dental, and vision insurance </li> <li>Paid Time Off</li> <li>Retirement savings plan (401k) with company match </li> <li>Life insurance </li> <li>Short term & Long-term Disability  </li> <li>Paid family leave </li> <li>Employee assistance programs (EAP)</li> </ul>  <div class="content-conclusion">As a learning company we believe in the potential of everyone; if you don't have experience in all the details mentioned in this job post, then we still encourage you to apply and we'll get back to you as soon as we can.   We are an equal opportunity workplace employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. Applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.</div>

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