Brand Marketing Manager at The Trade Desk
Los AngelesFull-timeBrand MarketingPosted about 1 month ago
Apply with PipelineAbout the Role
<div class="content-intro"><p>The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more. <br><br>Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly. <br><br>The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.</p></div><p><span data-contrast="none">Our Brand Marketing team drives the strategy and execution of integrated marketing efforts that strengthen awareness, consideration and adoption of The Trade Desk platform. We lead external facing initiatives that support Business Development, in collaboration with teams across Research, Digital, Events, Strategic Positioning, Social, Creative and PR. We champion priority categories and audiences to connect the power of The Trade Desk with the most innovative minds in advertising.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":160}"> </span></p>
<p><span data-contrast="none">This role is integral to telling The Trade Desk story in a compelling way to clients and partners across the Los Angeles market. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":160}"> </span></p>
<p><strong><span data-contrast="none">What You’ll Do:</span></strong></p>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Create compelling narratives that illustrate The Trade Desk’s value for brands and agencies</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Develop and execute go-to-market strategies that engage clients across a wide spectrum of categories and partnership types, with a focus on automotive and entertainment </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
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<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Build strong relationships with commercial stakeholders, including Business Development and Client Services, to ensure consistent alignment on strategic initiatives.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
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<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Collaborate closely with cross-functional teams such as Research, Digital Marketing, Events, Strategic Positioning, Social, Creative and PR teams to roll out integrated 360-degree campaigns.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
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<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Lead content development for thought leadership initiatives including reports, discussion guides, and speaking opportunities that position The Trade Desk as an industry leader.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
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<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Track marketing performance through key KPIs to optimize ongoing efforts.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
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<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="none">Support execution of key tentpole events and conferences in collaboration with our Events and Sales teams.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="none">Help manage industry sponsorships and partner activations from contract to execution, ensuring brand consistency and maximum impact.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="none">Contribute to the wider Brand Marketing team’s culture of innovation, creativity, and continuous improvement.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1"><span data-contrast="none">Lead comprehensive marketing campaigns across North America, with the opportunity to shape global strategy and execution for defined categories and business units.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
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<p><strong><span data-contrast="none">Who You Are:</span></strong></p>
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<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">You have 5+ years of experience in brand marketing, integrated marketing, or related roles, with exposure and foundational knowledge to the ad tech landscape. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">You’re familiar with the advertising conference landscape, with hands-on experience supporting end-to-end event execution and stakeholder engagement.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">You’re a strategic storyteller who can translate complex concepts into clear, compelling narratives tailored for diverse audiences.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">You have a collaborative mindset and thrive in cross-functional environments.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">You’re comfortable managing multiple projects and workstreams with a high level of autonomy and ownership.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">You are curious, creative, and motivated to grow with a dynamic team.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">You are comfortable in fast-paced, high-pressure environments and can navigate ambiguity with confidence.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="none">You have proven experience in executive-facing roles, with the ability to communicate clearly and influence senior stakeholders.</span></li>
</ul>
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<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="none">You have experience with productivity and sales tracking tools, particularly Asana and Salesforce.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}"><br></span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1">
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<div>You have fundamental knowledge of the Automotive and Entertainment industries and have experience working in one of these fields. #LI-LM2</div>
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<p><em>The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.</em></p>
<p><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"><em>The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.</em></span></p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span data-olk-copy-source="MessageBody">In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. </span> All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan. </p>
<p>The Trade Desk also offers a competitive benefits package. Click <a href="https://careers.thetradedesk.com/us/en">here</a> to learn more.</p>
<p><strong>Note:</strong> Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave</p></div><div class="title">At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is </div><div class="pay-range"><span>$85,300</span><span class="divider">—</span><span>$156,400 USD</span></div></div></div><div class="content-conclusion"><p></p>
<p>As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.</p>
<p>Please reach out to us at <a href="mailto:[email protected]" target="_blank">accommodations@thetradedesk.com</a> to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process. </p>
<p>When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.</p>
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