Email Campaign Specialist at HG Insights

<p><strong>About HG</strong><br>HG Insights is the pioneer of Revenue Growth Intelligence. For more than a decade, we have delivered comprehensive, AI- driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent, sourced from billions of data points.<br>Today, we are a trusted partner to Fortune 500 technology companies, hyperscalers, and innovative B2B vendors seeking precise go-to-market analytics and decision-<br>making. Through an evolving suite of AI agents that incorporate first-party data and buyer signals, HG Insights enables AI-powered GTM automation across sales, marketing, RevOps, and data analytics teams, modernizing GTM execution from strategy through activation.</p> <p><br><strong>About the Role</strong><br>As the Email Campaign Specialist, you will be responsible for executing and optimizing email campaigns that drive product review submissions. You are also responsible to<br>analyse campaign results, synthesize learnings, and help make decisions using a data-driven approach.</p> <p><strong>What you’ll do</strong><br>• Execute email marketing campaigns targeting registered users to encourage product review submissions and community engagement.<br>• Work closely with the User Generated Content (UGC) team to create compelling email content that resonates with our audience.<br>• Work closely with the Customer Success team to understand customer needs and develop campaigns to serve them.<br>• Ability to combine data from disparate sources to build campaign lists.<br>• Segment email lists and personalize messaging based on user demographics, preferences, and past engagement to optimize campaign performance.<br>• Establish and monitor email campaign metrics, including open rates, click-through rates, and conversion rates, to assess campaign effectiveness and inform future strategies.<br>• Conduct A/B testing to optimize email subject lines, content, layout, and CTAs to drive higher engagement and review submission rates.<br>• Maintain a comprehensive understanding of CAN-SPAM, GDPR, and other email compliance regulations to ensure campaigns are executed in line with best practices.<br>• Stay current on industry trends, best practices, and emerging email marketing strategies to ensure our campaigns remain competitive and effective.<br><br></p> <p><strong>What we are looking for</strong><br><strong>Minimum Qualifications</strong></p> <p>• 2-4 years of experience in email marketing or a related digital marketing role<br>• Bachelor's degree in Marketing, Communications, or a related field<br>• Proficient in marketing automation platforms (e.g., Ortto, Marketo, Salesforce).<br>• Strong writing, editing, and content strategy skills.<br>• Data-driven with the ability to analyze and optimize campaign performance.<br>• Highly organized and able to manage multiple projects with cross-functional teams.<br>• Strong collaboration, communication, and project management skills.<br>• Proficient in using AI tools to optimize workflows.</p> <p><strong>Preferred Qualifications</strong><br>• Familiarity with Customer Relationship Management systems (CRMs), and basic HTML, CSS, and/or Liquid.<br>• Experience mapping buyer journeys and developing persona-based campaigns.<br>• Experience in B2B SaaS or enterprise technology, especially experience with reviews or other forms of UGC.</p> <p><br><strong>What we offer/Benefits</strong><br>We take care of our people fully and genuinely. Every HG Insights employee receives comprehensive healthcare coverage for themselves and their families, a monthly wellness reimbursement and access to Able To professional mental health coaching for stress, anxiety and depression support as per the regions. For your financial future, US<br>employees benefit from a 401(k) with up to 5% company matching and all UK employees are enrolled in a pension scheme. Every employee also receives stock options because the people who build this company should share in its success.<br>We invest in your growth through an annual learning reimbursement and a genuine commitment to developing your career at every stage. And through our Culture Club,<br>you will always have a real voice in shaping the kind of workplace we build together.</p> <p><br><strong>Equal Opportunity Employer</strong><br>HG Insights is proud to be an Equal Employment Opportunity employer. We do not accept unsolicited resumes from recruiters or employment agencies. In the event of a<br>recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any<br>financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of HG Insights.</p> <p>&nbsp;</p>