
Business Development Manager - App Advertisers at Baidu
Mountain View, CAFull-timeInternational Business Division Posted 10 days ago
About the Role
<p><strong>Job Title:</strong> Business Development Manager - App Advertisers<br><strong>Job Location:</strong> Mountain View, CA<br><strong>Job Type:</strong> Full-Time, Onsite, Monday – Friday</p>
<p> </p>
<p><strong>About the Role</strong><br>We are hiring quota-carrying Business Development Manager to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps).</p>
<p> </p>
<p><strong>Job Responsibilities</strong></p>
<ul>
<li>Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing.</li>
<li>Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure.</li>
<li>Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition.</li>
<li>Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions.</li>
<li>Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow.</li>
<li>Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success.</li>
<li>Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback.</li>
<li>Represent the company at industry events, conferences, and client meetings as needed<strong>.</strong></li>
</ul>
<p><strong> </strong></p>
<p><strong>Qualifications</strong></p>
<ul>
<li>Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles.</li>
<li>Demonstrated hunter mentality, with a track record of sourcing and closing new business.</li>
<li>Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus.</li>
<li>Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models.</li>
<li>Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation.</li>
<li>Strong communication, negotiation, and presentation skills.</li>
<li>Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment.</li>
<li>Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred.</li>
</ul>
<p> </p>
<p><strong>What We Offer</strong></p>
<ul>
<li>Competitive base salary plus performance-based commission</li>
<li>Exposure to global app advertisers and international markets</li>
<li>High level of ownership and autonomy</li>
<li>Career growth opportunities within a fast-growing advertising business</li>
</ul>
<p><strong>Estimated Base Salary Range:</strong> $97,000–$150,000 USD </p>
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